Value Design Provides Digital Gift and Gift Card Service "Value Gift" to Esthe Pro Labo, an Inner Beauty Salon Chain by Esthe Pro Labo, Offering Enzyme Drinks and Other Inner Beauty Products

Value Design Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hideharu Hayashi; hereinafter "Value Design"), which operates a cashless service business under PayCloud Holdings Co., Ltd. (TSE Growth: 4015), announced that it has provided its digital gift and gift card service "Value Gift," utilizing its proprietary cashless "Unique Pay" system, to Inner Beauty Salon Esthe Pro Labo, operated by Pro Labo Holdings Co., Ltd. (Minato-ku, Tokyo; Representative Director, Chairman and CEO: Hiroyuki Sasaki; hereinafter "Pro Labo Holdings").

This initiative also provides a website where consumers can purchase digital gifts. It offers consumers a new gift experience, allowing them to purchase and present gift cards in stores and digital gifts online.

Esthe Pro Labo Gift Image

Supporting Inner Beauty Brand Gift Sales with Digital Gifts

Value Design has provided digital gift and gift card services to "Inner Beauty Salon Esthe Pro Labo," operated by Pro Labo Holdings, which develops and sells inner beauty products such as enzyme drinks. Sales of card-type gift cards and digital gifts will commence on Wednesday, April 1, 2026. The introduction of this service will build a new gift sales mechanism that enhances brand value while responding to the gift demand for beauty and health-related products.

Responding to Gift Needs with In-Store Gift Cards and Digital Gifts

This initiative offers two types of gifts: gift cards available for purchase in stores and digital gifts available for purchase from a gift sales website. In-store gift cards cater to face-to-face gifting needs. Digital gifts can be purchased online and sent to recipients via email or message. This allows users to easily send gifts even if they cannot visit a store, providing a convenient online gift experience. Furthermore, smooth gift purchases utilizing cashless payments contribute to creating new customer touchpoints for the brand.

Instant and Easy-to-Use Digital Gift Experience

A key feature of digital gifts is their ability to be sent instantly without the need for delivery. They can be used for various occasions such as birthdays, anniversaries, and seasonal events, offering consumers new gift options. Online gift sales also promote the brand's e-commerce strategies, create new customer touchpoints, strengthen relationships with existing customers, and support the enhancement of brand value and the continuous expansion of customer experience.

Supporting the Establishment of Good Relationships Between Stores and Customers

Value Design offers a cloud-based proprietary Pay issuance service that allows stores to issue their own electronic money, providing solutions that combine cashless payments with marketing. By combining this with digital gifts and gift cards, Value Design also supports companies in building an environment where they can sell gifts both online and offline. Moving forward, Value Design will continue to support the establishment of good relationships between stores and customers.

About Pro Labo Holdings Co., Ltd. (https://prolabo.co.jp/)

Pro Labo Holdings upholds the corporate philosophy of "contributing to the extension of human healthy life expectancy" through inner beauty, and currently operates 13 businesses, including the product development business for the inner beauty brand "Esthe Pro Labo."

The inner beauty brand "Esthe Pro Labo," handled by the company, is deployed in over 30,000 salons domestically, primarily aesthetic salons, and in 21 countries (regions) worldwide. It offers over 140 types of products, including enzyme drinks, supplements, and beauty drinks. Adhering to four policies—safety, professional-grade quality, academic evidence, and creativity—the brand delivers only "authentic products" focused on results.

＜About Value Design Co., Ltd.＞

Company Name: Value Design Co., Ltd. (a wholly-owned subsidiary of PayCloud Holdings Co., Ltd.)

Location: Tokyo Square Garden 14F, 3-1-1 Kyobashi, Chuo-ku, Tokyo

URL: https://www.valuedesign.jp/

Established: July 2006

Representative: Hideharu Hayashi, President and CEO

Business Activities: Provides the following proprietary Pay services combining cashless payments and marketing:

・Cloud-based proprietary brand electronic money issuance service "Value Card"

・Store original app equipped with proprietary Pay function "Value Wallet"

・Supports connection to major QR code payment services "Value Gateway"

・Digital gift service "Value Gift" that can be easily sent via email or SNS

*The content, contact information, and other details published in this press release are current as of the announcement date. They may change without prior notice thereafter. Please be aware in advance.