Value Design Launches "Omairi Pay🄬," a Cashless Payment Service Exclusively for Temples and Shrines, Jointly Developed with Kyoto Buddhist Association

Value Design Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hideharu Hayashi; hereinafter "Value Design"), a cashless service provider under PayCloud Holdings Co., Ltd. (TSE Growth: 4015), has jointly developed "Omairi Pay🄬," a cashless payment service for religious transactions such as offerings and admission fees at temples and shrines, with the Kyoto Buddhist Association (Chairman: Raitei Arima).

"Omairi Pay🄬" will be supervised by the Kyoto Buddhist Association and operated by Value Design, starting its service in April at Jisho-ji Temple (Ginkaku-ji), Eikan-do Zenrin-ji Temple, and Shokoku-ji Jotenkaku Museum in Kyoto, with plans for gradual expansion.

With the Kyoto Buddhist Association, which has called for careful consideration from temples and organizations since its 2019 statement "Returning to the Origin of Offerings," serving as supervisor, "Omairi Pay🄬" ensures "freedom of religion," a challenge for cashless payments, allowing temples and shrines to use it with peace of mind.

【Omairi Pay🄬 Official Website】https://about.omairipay.jp/

Features of "Omairi Pay🄬"

"Omairi Pay🄬" is provided exclusively for payment methods that have gained understanding and cooperation regarding "freedom of religion" through repeated discussions with payment service providers and other relevant parties.

・ Religious activities of temples, adhering to the "separation of sacred and secular," are fundamentally different from secular businesses.

Limited to payments at temples and shrines, separated from general commercial payments.

・ Protects "freedom of religion."

Individual names of temples and shrines using the service are not disclosed to payment service providers.

・ Protects believers from crime.

Limits participating temples and shrines and restricts transaction amounts to prevent excessive payments.

・ Supports operational efficiency for temples and shrines.

Provides simple POS functions and various management screens to streamline administrative tasks for temples and shrines.

Overview of "Omairi Pay🄬"

・ Service Name: "Omairi Pay🄬"

・ Service Overview: Limited cashless service for various offerings, admission fees, etc.

・ Target Users: Visitors

・ Participating Temples/Shrines: Temples and shrines nationwide participating in Omairi Pay

・ Operation: Value Design Co., Ltd.

・ Supervision: Kyoto Buddhist Association

・ Supported Payment Methods:

Credit Cards: JCB, American Express, DinersClub, Visa, Mastercard

Contactless e-money: Transportation IC cards, QUICPay, iD, Rakuten Edy, WAON, nanaco

・ Schedule:

① Handling of various offerings: Sequentially from April 2026

② Handling of admission fees: Scheduled for July 2026

・ Future Development: Discussions are underway with relevant parties regarding online acceptance of admission/offerings, handling of offertory boxes, and payment methods.

Omairi Pay Logo

Participating Temples for "Omairi Pay"

(1) As of April 1, 2026, the following temples have joined and are scheduled for sequential introduction.

・Eikan-do Zenrin-ji Temple

・Shokoku-ji Jotenkaku Museum

・Jisho-ji Temple (Ginkaku-ji)

(2) Temples scheduled for future introduction

◆Kamakura

・Kotoku-in (Kamakura Daibutsu)

◆Kyoto

・Shokoku-ji Temple

・Rokuon-ji Temple (Kinkaku-ji)

・To-ji Temple (Kyo-o-gokoku-ji)

Going forward, the service is planned to expand to temples and shrines nationwide that endorse freedom of religion, including those affiliated with the Kyoto Buddhist Association.

About Kyoto Buddhist Association (https://www.kbo.gr.jp/)

Based on the Kyoto Prefecture Buddhist Patriotic Group from before the war, it was organized as an assembly of regional temples transcending sects, for the purpose of Buddhist events and fellowship. After the war, it restarted activities as the Kyoto City Buddhist Association and Kyoto Prefecture Buddhist Association. In 1985, both merged to become the Kyoto Buddhist Association, and since April 2018, it has been a General Incorporated Foundation Kyoto Buddhist Association.

＜Value Design Co., Ltd. Company Profile＞

Company Name: Value Design Co., Ltd. (100% subsidiary of PayCloud Holdings Co., Ltd.)

Location: Tokyo Square Garden 14F, 3-1-1 Kyobashi, Chuo-ku, Tokyo

URL: https://www.valuedesign.jp/

Established: July 2006

Representative: Hideharu Hayashi, President and CEO

Business Activities: Provides the following unique Pay services combining cashless payments and marketing.

・Cloud-based proprietary brand electronic money issuing service "Value Card"

・Store original app "Value Wallet" equipped with proprietary Pay functions

・Supports connection to major QR code payment services "Value Gateway"

・Digital gift service "Value Gift" that can be easily sent via email or SNS

*The content, contact information, and other information published in the press release are current as of the announcement date. They may change without prior notice thereafter. Please be aware in advance.