Gose City, Nara Prefecture, Adopts Value Design's Local Payment-Based Furusato Nozei Service "FuruMachi Pay"
Value Design's local payment-based Furusato Nozei service, "FuruMachi Pay," has been adopted by Gose City, Nara Prefecture, with donation acceptance starting from April 1, 2026. This expands Furusato Nozei return gifts from "goods" to "experiences," contributing to regional revitalization.
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- 📰 Published: April 1, 2026 at 18:30
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 07:59 (501h 44m after Collected)
Value Design Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Hideharu Hayashi; hereinafter "Value Design"), which operates cashless service businesses under PayCloud Holdings Co., Ltd. (TSE Growth: 4015), announces that its local payment-based Furusato Nozei service, "FuruMachi Pay," has been adopted by Gose City, Nara Prefecture. With the inclusion of Gose City, Nara Prefecture, the number of municipalities adopting "FuruMachi Pay" has reached 28.
Furthermore, Gose City, Nara Prefecture, will begin accepting Furusato Nozei donations via "FuruMachi Pay" from April 1, 2026.
[Gose City, Nara Prefecture "FuruMachi Pay" Website] https://furumachi-pay.jp/p/goseshi
Value Design provides "FuruMachi Pay," a local payment-based Furusato Nozei service that expands the range of Furusato Nozei return gifts from "goods" to "experiences," creating an environment where visitors can easily make donations locally. In collaboration with companies committed to promoting regional creation and revitalization, Value Design is advancing the introduction and popularization of "FuruMachi Pay" for municipalities. This initiative is a collaboration with J&J Gift Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director and President: Takuya Takei; hereinafter "J&J Gift"), which develops regional revitalization projects.
Gose City, Nara Prefecture, which has now adopted "FuruMachi Pay," is located in the southwestern part of the Yamato Plain in Nara Prefecture, a lush green town with mountains like Mt. Kongo and Mt. Katsuragi forming a range, extending from the southeastern hills of the foothills to the plains. A Gose City official commented on the introduction of "FuruMachi Pay," stating, "We believe that through 'FuruMachi Pay,' visitors will be able to experience the charm of the region while making donations on the spot. We also hope that Gose City will become more vibrant through such experiences and the use of local stores."
The stores and facilities where "FuruMachi Pay" can be used are those that have agreed to this initiative after visits and explanations by Thank You Kanko Co., Ltd. (Headquarters: Gose City, Nara Prefecture; Representative Director and President: Akito Nakajima), a travel agency operating in the same city, and JTB Partner Sales Division West Japan Sales Department. At the start, there will be a total of 23 locations, including Higashikawa Sake Store, Kamokimi no Yu, and Cafe & Minpaku Omoya Morimoto. Gose City, Nara Prefecture, aims to further expand "FuruMachi Pay" member stores and create various donation scenarios in the future.
Value Design will continue to support regional revitalization by promoting "FuruMachi Pay," which further appeals to the charm of each municipality and serves as a bridge for more visitors to connect with local governments.
Furthermore, Gose City, Nara Prefecture, will begin accepting Furusato Nozei donations via "FuruMachi Pay" from April 1, 2026.
[Gose City, Nara Prefecture "FuruMachi Pay" Website] https://furumachi-pay.jp/p/goseshi
Value Design provides "FuruMachi Pay," a local payment-based Furusato Nozei service that expands the range of Furusato Nozei return gifts from "goods" to "experiences," creating an environment where visitors can easily make donations locally. In collaboration with companies committed to promoting regional creation and revitalization, Value Design is advancing the introduction and popularization of "FuruMachi Pay" for municipalities. This initiative is a collaboration with J&J Gift Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director and President: Takuya Takei; hereinafter "J&J Gift"), which develops regional revitalization projects.
Gose City, Nara Prefecture, which has now adopted "FuruMachi Pay," is located in the southwestern part of the Yamato Plain in Nara Prefecture, a lush green town with mountains like Mt. Kongo and Mt. Katsuragi forming a range, extending from the southeastern hills of the foothills to the plains. A Gose City official commented on the introduction of "FuruMachi Pay," stating, "We believe that through 'FuruMachi Pay,' visitors will be able to experience the charm of the region while making donations on the spot. We also hope that Gose City will become more vibrant through such experiences and the use of local stores."
The stores and facilities where "FuruMachi Pay" can be used are those that have agreed to this initiative after visits and explanations by Thank You Kanko Co., Ltd. (Headquarters: Gose City, Nara Prefecture; Representative Director and President: Akito Nakajima), a travel agency operating in the same city, and JTB Partner Sales Division West Japan Sales Department. At the start, there will be a total of 23 locations, including Higashikawa Sake Store, Kamokimi no Yu, and Cafe & Minpaku Omoya Morimoto. Gose City, Nara Prefecture, aims to further expand "FuruMachi Pay" member stores and create various donation scenarios in the future.
Value Design will continue to support regional revitalization by promoting "FuruMachi Pay," which further appeals to the charm of each municipality and serves as a bridge for more visitors to connect with local governments.