Value Design Thailand Provides Proprietary Pay and Mobile CRM Services to 'PIROM Specialty Coffee & Wine', Rooted in Fair Trade Principles
Value Design (Thailand) has launched its proprietary Pay and mobile CRM services at 'PIROM Specialty Coffee & Wine'. The digital membership program, integrated with LINE mini-apps, aims to enhance customer retention through tiered rewards and seamless payment experiences.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 21:50
- 🔍 Collected: April 1, 2026 at 13:39 (15h 49m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 03:23 (493h 44m after Collected)
Valuedesign (Thailand) Co.,Ltd. (Headquarters: Bangkok, Thailand), an overseas subsidiary of Value Design Inc. (Headquarters: Chuo-ku, Tokyo; President: Shuji Hayashi, hereinafter "Value Design"), which develops cashless service businesses under the umbrella of Paycloud Holdings Inc. (TSE Growth: 4015), announced the provision of proprietary Pay and mobile CRM services to "PIROM Specialty Coffee & Wine," a coffee shop and wine bar operated by PB GROUP TRADING CO., LTD. (Headquarters: Bangkok).
## Integrating Cashless and CRM: Service Expansion by Value Design Thailand
Value Design provides "Value Card," enabling the issuance of proprietary Pay (store-specific in-house electronic money), to over 130,000 retail and restaurant locations. Expanding services to Japan, India, and Thailand, it supports stores in broadening their customer base and brand reach. In Thailand particularly, it leverages LINE mini-apps, which link CRM functions necessary for company operations onto the "LINE" app, offering mobile services that enable promotional approaches tailored to customers based on the management and analysis of customer attributes from digital membership card registration information. The number of stores adopting Value Design's services in Thailand expanded to approximately 830 as of August 2025.
## Introducing Proprietary Pay and Mobile CRM Services to Promote Continuous Use and Retention
PIROM Specialty Coffee & Wine, to which Value Design has now provided its service, is a coffee and wine shop offering coffee based on fair trade principles while simultaneously considering nature and the environment. To promote and establish continuous use by members, PIROM Specialty Coffee & Wine introduced the proprietary Pay and mobile CRM service, launching it as "Pirom Lifestyle Member" starting March 18, 2026.
The digital membership card awards 1 point for every 100 Baht spent. Depending on the membership tier (Silver or Platinum), bonus points are awarded upon charging and for annual fees.
## About the Digital Membership Card "Pirom Lifestyle Member"
All newly registered members start with a White Card (non-member). Members can choose a Silver Card or Platinum Card depending on the brand's conditions.
- When Silver Card is chosen: 1 point awarded for every 500 Baht charged to prepaid.
- When Platinum Card is chosen: 20,000 points awarded for an annual fee of 1,000 Baht.
- 1 point awarded for every 100 Baht spent.
- Points have no expiration date.
## About PB Group Trading Co., Ltd.
## Integrating Cashless and CRM: Service Expansion by Value Design Thailand
Value Design provides "Value Card," enabling the issuance of proprietary Pay (store-specific in-house electronic money), to over 130,000 retail and restaurant locations. Expanding services to Japan, India, and Thailand, it supports stores in broadening their customer base and brand reach. In Thailand particularly, it leverages LINE mini-apps, which link CRM functions necessary for company operations onto the "LINE" app, offering mobile services that enable promotional approaches tailored to customers based on the management and analysis of customer attributes from digital membership card registration information. The number of stores adopting Value Design's services in Thailand expanded to approximately 830 as of August 2025.
## Introducing Proprietary Pay and Mobile CRM Services to Promote Continuous Use and Retention
PIROM Specialty Coffee & Wine, to which Value Design has now provided its service, is a coffee and wine shop offering coffee based on fair trade principles while simultaneously considering nature and the environment. To promote and establish continuous use by members, PIROM Specialty Coffee & Wine introduced the proprietary Pay and mobile CRM service, launching it as "Pirom Lifestyle Member" starting March 18, 2026.
The digital membership card awards 1 point for every 100 Baht spent. Depending on the membership tier (Silver or Platinum), bonus points are awarded upon charging and for annual fees.
## About the Digital Membership Card "Pirom Lifestyle Member"
All newly registered members start with a White Card (non-member). Members can choose a Silver Card or Platinum Card depending on the brand's conditions.
- When Silver Card is chosen: 1 point awarded for every 500 Baht charged to prepaid.
- When Platinum Card is chosen: 20,000 points awarded for an annual fee of 1,000 Baht.
- 1 point awarded for every 100 Baht spent.
- Points have no expiration date.
## About PB Group Trading Co., Ltd.