[GW Homecoming Blues] More than Half of Women Undergoing Fertility Treatment Face a Dilemma of “Timing” During Long Holidays. What is the Unspeakable Conflict?
Pascreate Inc. focuses on the “GW Homecoming Blues” experienced by women undergoing fertility treatment during Golden Week, investigating their psychological burden. The company revealed that about half of them find it difficult to continue fertility treatment at their hometowns or feel pressure from their surroundings, and about 30% give up on homecoming. To support both homecoming and fertility treatment, the company proposes the at-home fertility kit “meeta syringe.”
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- 📰 Published: May 2, 2026 at 05:55
- 🔍 Collected: May 1, 2026 at 21:32
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Pascreate Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Takashige Iihara) has focused on the psychological burden faced by couples undergoing fertility treatment during their Golden Week (GW) homecoming, a phenomenon known as “GW Homecoming Blues.”
Long holidays are originally a time to look forward to reuniting with family. However, for couples undergoing fertility treatment, it is also a time when they are prone to invisible worries, such as the timing of fertility treatment and consideration for those around them.
There are many voices expressing confusion about balancing homecoming and fertility treatment, highlighting the unique psychological burden on those involved.
Based on this background, Pascreate Inc. aims to unravel the reality of the “GW Homecoming Blues” and propose a new option that allows couples to aim for a balance at their own pace, rather than having to choose between homecoming or fertility treatment.
## What is Homecoming Blues?
Generally, “Homecoming Blues” refers to a feeling of depression due to interpersonal relationships during long holidays. However, Pascreate Inc. has redefined this from the perspective of fertility treatment.
For couples undergoing fertility treatment, “GW Homecoming Blues” refers to the state of facing issues that are difficult to share externally, such as “how to manage this month's timing” or “will we be asked if we have children yet?” behind family gatherings, and feeling a psychological burden.
The background to this is the desire to cherish each cycle's opportunity in fertility treatment.
As late marriages become more common, the importance of each ovulation cycle increases, and especially when homecoming coincides with that period, couples are forced to make difficult decisions.
Even in their parents' homes, which should be stress-free, the anticipation of children from relatives and parents, or seeing relatives' children, is painful and casts a deep shadow over the couple's hearts.
This is the reality of “GW Homecoming Blues” for couples undergoing fertility treatment.
## The Reality Spoken by Data
- **Homecoming is enjoyable. But, approximately 34% feel “pressure just before the holidays.”**
According to a survey conducted by Pascreate Inc., among “women who have returned home during GW while undergoing fertility treatment,” 66.1% viewed homecoming positively, while 34.1% felt depressed before the holidays.
This result indicates that behind the positive event of homecoming, a certain amount of psychological burden exists.
- **More than half feel “environmental barriers.”**
Furthermore, delving deeper into homecoming blues, 58.8% of respondents answered that “it is difficult to continue fertility treatment in unfamiliar environments such as their hometown.”
The reasons for this are primarily “lack of privacy” and “fatigue due to travel and unfamiliar environments.”
Additionally, approximately 30% of couples consider or actually give up on homecoming itself or shorten their stay to prioritize fertility treatment.
The current situation is that many couples choose “quiet self-sacrifice” in an environment where no one can be blamed.
- **To not give up on either. The “third option” to protect a couple's peace of mind.**
“Homecoming” and “fertility treatment.” To value both rather than discarding one, Pascreate Inc. recommends the fertility kit “meeta syringe” as one of the new options.
“meeta” (Miita) supports couples to proceed with “fertility treatment close to nature” at their own pace, minimizing physical and mental burden even in unfamiliar environments or limited time.
Indeed, in the survey, about 70% of GW homecoming experiencers responded that the hurdle of homecoming would be lowered if there were “options to maintain their own pace.” Some even commented, “I used meeta, so I was able to manage quietly even on the days I stayed at my parents' house.”
## Survey Overview
- Survey method: Internet survey
- Survey period: April 23, 2026 – April 30, 2026
- Survey target: Women aged 25-49 currently undergoing or having undergone fertility treatment
- Sample size: 106 people (of whom 85 were women who had returned home during GW while undergoing fertility treatment)
## What is the fertility kit “meeta” (Miita)?
(Image of meeta for 10 uses)
It is designed for home use under doctor's supervision, assuming couples who feel challenges in how to proceed with fertility treatment due to busyness or physical reasons.
Its features include adopting a shape that considers the physique of Japanese women and simplifying the usage procedure, thereby reducing the burden of preparation after purchase.
## Official Brand Site
https://babylife-lab.com/
## Future Outlook
Pascreate Inc. considers fertility treatment not an “obligation,” but a “crucial process” that couples walk through, supporting each other.
A time of dilemma choosing between “homecoming” or “fertility treatment.”
Long holidays are originally a time to look forward to reuniting with family. However, for couples undergoing fertility treatment, it is also a time when they are prone to invisible worries, such as the timing of fertility treatment and consideration for those around them.
There are many voices expressing confusion about balancing homecoming and fertility treatment, highlighting the unique psychological burden on those involved.
Based on this background, Pascreate Inc. aims to unravel the reality of the “GW Homecoming Blues” and propose a new option that allows couples to aim for a balance at their own pace, rather than having to choose between homecoming or fertility treatment.
## What is Homecoming Blues?
Generally, “Homecoming Blues” refers to a feeling of depression due to interpersonal relationships during long holidays. However, Pascreate Inc. has redefined this from the perspective of fertility treatment.
For couples undergoing fertility treatment, “GW Homecoming Blues” refers to the state of facing issues that are difficult to share externally, such as “how to manage this month's timing” or “will we be asked if we have children yet?” behind family gatherings, and feeling a psychological burden.
The background to this is the desire to cherish each cycle's opportunity in fertility treatment.
As late marriages become more common, the importance of each ovulation cycle increases, and especially when homecoming coincides with that period, couples are forced to make difficult decisions.
Even in their parents' homes, which should be stress-free, the anticipation of children from relatives and parents, or seeing relatives' children, is painful and casts a deep shadow over the couple's hearts.
This is the reality of “GW Homecoming Blues” for couples undergoing fertility treatment.
## The Reality Spoken by Data
- **Homecoming is enjoyable. But, approximately 34% feel “pressure just before the holidays.”**
According to a survey conducted by Pascreate Inc., among “women who have returned home during GW while undergoing fertility treatment,” 66.1% viewed homecoming positively, while 34.1% felt depressed before the holidays.
This result indicates that behind the positive event of homecoming, a certain amount of psychological burden exists.
- **More than half feel “environmental barriers.”**
Furthermore, delving deeper into homecoming blues, 58.8% of respondents answered that “it is difficult to continue fertility treatment in unfamiliar environments such as their hometown.”
The reasons for this are primarily “lack of privacy” and “fatigue due to travel and unfamiliar environments.”
Additionally, approximately 30% of couples consider or actually give up on homecoming itself or shorten their stay to prioritize fertility treatment.
The current situation is that many couples choose “quiet self-sacrifice” in an environment where no one can be blamed.
- **To not give up on either. The “third option” to protect a couple's peace of mind.**
“Homecoming” and “fertility treatment.” To value both rather than discarding one, Pascreate Inc. recommends the fertility kit “meeta syringe” as one of the new options.
“meeta” (Miita) supports couples to proceed with “fertility treatment close to nature” at their own pace, minimizing physical and mental burden even in unfamiliar environments or limited time.
Indeed, in the survey, about 70% of GW homecoming experiencers responded that the hurdle of homecoming would be lowered if there were “options to maintain their own pace.” Some even commented, “I used meeta, so I was able to manage quietly even on the days I stayed at my parents' house.”
## Survey Overview
- Survey method: Internet survey
- Survey period: April 23, 2026 – April 30, 2026
- Survey target: Women aged 25-49 currently undergoing or having undergone fertility treatment
- Sample size: 106 people (of whom 85 were women who had returned home during GW while undergoing fertility treatment)
## What is the fertility kit “meeta” (Miita)?
(Image of meeta for 10 uses)
It is designed for home use under doctor's supervision, assuming couples who feel challenges in how to proceed with fertility treatment due to busyness or physical reasons.
Its features include adopting a shape that considers the physique of Japanese women and simplifying the usage procedure, thereby reducing the burden of preparation after purchase.
## Official Brand Site
https://babylife-lab.com/
## Future Outlook
Pascreate Inc. considers fertility treatment not an “obligation,” but a “crucial process” that couples walk through, supporting each other.
A time of dilemma choosing between “homecoming” or “fertility treatment.”