Reasons for Continuation Even in Busy Daily Life: The Reality of 'Habitual Self-Care' Revealed in a Hanarira Purchaser Survey

Pascreate Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Takaaki Iihara) focused on the challenge faced by consumers that conventional "treatments performed only when symptoms appear" are insufficient, against the backdrop of the impact of pollen and increasing hygiene awareness.

While nasal irrigation is chosen as one form of self-care in addition to handwashing and gargling, there are also aspects that make it difficult to continue due to psychological hurdles such as "troublesome preparation" and "seems difficult to use."

In light of these circumstances, Pascreate Inc. conducted a survey targeting 631 purchasers of the nasal irrigation product "Hanarira."

As a result, it became clear that the most important factor when choosing Hanarira was "consistent water flow with just a push of a button (46.4%)", and the "time performance" (efficiency) in a busy schedule is promoting its habituation.

Hanarira Nasal Rinse 'Unscented'

【About the Nasal Irrigator 'Hanarira'】

Hanarira is a home-use nasal irrigator designed to physically wash away foreign substances adhering to the nasal cavity, such as pollen, dust, house dust, and viruses.

＜Features＞

・Easy one-push cleaning with a button-operated bottle

・Low-irritation cleaning solution that doesn't sting

・Two types of nozzles to choose from

Nasal irrigation is effective not only against pollen and germs, but also for combating spring fatigue and the upcoming yellow dust...