[Cheer Dispatch] Japan's Largest Adult Cheer Team 'Passions' Launches 'Result-Driven' Model. Maximizing Event Attendance & ROI with 150 Members Across 8 Locations Nationwide
Passions, operating an adult cheerleading school and team, has fully launched a 'result-driven' corporate cheer dispatch service. With the opening of a new location in Funabashi in May 2026, they boast a 150-member team across 8 nationwide locations, directly contributing to event attendance and ROI through high-quality performances and built-in fan mobilization.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 17:00
- 🔍 Collected: April 14, 2026 at 08:31
- 🤖 AI Analyzed: April 19, 2026 at 19:32 (131h 0m after Collected)
Passions (Headquarters: Minato-ku, Tokyo; Representative: Megumi Koike), which operates cheer dance schools and teams for adults, will fully launch its corporate cheer dispatch and cheerleader dispatch services, expanding to 8 locations nationwide.
With the opening of the Funabashi, Chiba base in May 2026, a nationwide dispatch system consisting of 150 'adult cheerleaders'—the largest scale in Japan—has been established. Unlike conventional 'intermediary' dispatch models, this service directly contributes to attracting customers and increasing sales for sports games and corporate events, armed with high-quality performances supervised by former professional cheerleaders and a 'high mobilization power' where fans rush to see the performances.
Cheerleader dispatch track record: 'Passions' showcasing an overwhelming performance with over 50 members at a professional sports venue.
1. Background and Problem Solving
From 'glamour' to 'results.' A new form of cheer dispatch realized exactly because we are a latecomer.
Conventional cheer dispatch was mainly mediated by casting or talent agencies, facing issues such as 'opaque quality on the day' and 'limited contribution to attracting customers.'
Passions thoroughly implements a 'direct management model' by operating its own school and team. By specializing in 'adult cheer' consisting only of former professionals and highly skilled amateurs in their 20s and 30s, we achieve both reach to the F1 and F2 demographics with high disposable income and the professionalism to reliably liven up events.
2. The '4 Strengths' That Make Passions' Cheer Dispatch the Preferred Choice
① Overwhelming mobilization power and economic impact
Our support track record for professional sports in FY2025 totaled 500 members. Accompanying their appearances, a cumulative total of approximately 900 people, including members' families and dedicated fans from all over the country, visited the venues. Because the performers themselves have SNS influence and form a cheer community, they directly contribute to the sales of the event as 'influencer-type cheerleaders' capable of attracting an audience.
② High-quality dispatch 'without intermediaries' supervised by former professionals
Direct instruction is provided by former professional cheerleaders who were active in the NPB, J.League, B.League, etc., including the official mascot girls of the Yomiuri Giants, 'VENUS.' Because no intermediary fees are incurred, we enable consistent quality control and casting in as little as 3 days while keeping costs down.
③ A network of 8 locations nationwide (Funabashi location opens in May)
In addition to Tokyo, Kanagawa, Osaka, Kyoto, etc., the Funabashi, Chiba location will launch in May 2026. Thanks to the network of 8 locations nationwide, efficient dispatch with reduced transportation costs is possible even for regional events.
④ The brand power of 'Adult Cheer'
The performances of 'working adult women' who balance activities with work and family have a high affinity with corporate messages of 'promoting women's advancement' and 'health management,' and are supported by many corporate clients.
3. Examples of Track Record in 2025
- Halftime shows and opening acts for professional sports teams (B.League, J.League, etc.)
- Major corporate commercials, promotional videos, filming cooperation
- Performances at regional revitalization events, corporate award ceremonies, kickoff events, etc. (*Excerpt)
Support track record for professional sports totaled 500 members. Accompanying Passions' appearances, a cumulative total of approximately 900 people, including families, team fans, and local residents from all over the country, visited the venues.
Message from Passions Representative / CMO
'We at Passions believe it is important not just to deliver cheer dance, but to change the 'atmosphere' of the place and change the 'results' of the business or event. Now that our 8th location is born, we will prove the true power of cheer dance as a partner to companies and organizations nationwide.' (Representative)
'For each sports club or client, cheer dance is merely one of many tools. If it's just about the 'glamour' of a performance, in this Reiwa era, there are countless alternatives for comparison, such as idols, influencers, anime/manga IP, etc. So, how many exist that can 'commit to the numbers'? We at Passions want to be a one-of-a-kind presence as a cheer team that can also commit to numbers.' (CMO)
Click here for details on cheerleader and cheer dancer dispatch.
[Must-see for event planners] The complete guide on 'How to Choose Cheer Dispatch Without Failing' released
For companies and organizations considering cheerleader dispatch for the first time, we have published the 'Complete Guide to Cheer Dispatch,' which covers pricing benchmarks, the flow of the day, examples of effective direction, and how to choose a vendor without regrets.
The difference between an intermediary company and a direct-managed team, and the points to maximize the mobilization effect...
With the opening of the Funabashi, Chiba base in May 2026, a nationwide dispatch system consisting of 150 'adult cheerleaders'—the largest scale in Japan—has been established. Unlike conventional 'intermediary' dispatch models, this service directly contributes to attracting customers and increasing sales for sports games and corporate events, armed with high-quality performances supervised by former professional cheerleaders and a 'high mobilization power' where fans rush to see the performances.
Cheerleader dispatch track record: 'Passions' showcasing an overwhelming performance with over 50 members at a professional sports venue.
1. Background and Problem Solving
From 'glamour' to 'results.' A new form of cheer dispatch realized exactly because we are a latecomer.
Conventional cheer dispatch was mainly mediated by casting or talent agencies, facing issues such as 'opaque quality on the day' and 'limited contribution to attracting customers.'
Passions thoroughly implements a 'direct management model' by operating its own school and team. By specializing in 'adult cheer' consisting only of former professionals and highly skilled amateurs in their 20s and 30s, we achieve both reach to the F1 and F2 demographics with high disposable income and the professionalism to reliably liven up events.
2. The '4 Strengths' That Make Passions' Cheer Dispatch the Preferred Choice
① Overwhelming mobilization power and economic impact
Our support track record for professional sports in FY2025 totaled 500 members. Accompanying their appearances, a cumulative total of approximately 900 people, including members' families and dedicated fans from all over the country, visited the venues. Because the performers themselves have SNS influence and form a cheer community, they directly contribute to the sales of the event as 'influencer-type cheerleaders' capable of attracting an audience.
② High-quality dispatch 'without intermediaries' supervised by former professionals
Direct instruction is provided by former professional cheerleaders who were active in the NPB, J.League, B.League, etc., including the official mascot girls of the Yomiuri Giants, 'VENUS.' Because no intermediary fees are incurred, we enable consistent quality control and casting in as little as 3 days while keeping costs down.
③ A network of 8 locations nationwide (Funabashi location opens in May)
In addition to Tokyo, Kanagawa, Osaka, Kyoto, etc., the Funabashi, Chiba location will launch in May 2026. Thanks to the network of 8 locations nationwide, efficient dispatch with reduced transportation costs is possible even for regional events.
④ The brand power of 'Adult Cheer'
The performances of 'working adult women' who balance activities with work and family have a high affinity with corporate messages of 'promoting women's advancement' and 'health management,' and are supported by many corporate clients.
3. Examples of Track Record in 2025
- Halftime shows and opening acts for professional sports teams (B.League, J.League, etc.)
- Major corporate commercials, promotional videos, filming cooperation
- Performances at regional revitalization events, corporate award ceremonies, kickoff events, etc. (*Excerpt)
Support track record for professional sports totaled 500 members. Accompanying Passions' appearances, a cumulative total of approximately 900 people, including families, team fans, and local residents from all over the country, visited the venues.
Message from Passions Representative / CMO
'We at Passions believe it is important not just to deliver cheer dance, but to change the 'atmosphere' of the place and change the 'results' of the business or event. Now that our 8th location is born, we will prove the true power of cheer dance as a partner to companies and organizations nationwide.' (Representative)
'For each sports club or client, cheer dance is merely one of many tools. If it's just about the 'glamour' of a performance, in this Reiwa era, there are countless alternatives for comparison, such as idols, influencers, anime/manga IP, etc. So, how many exist that can 'commit to the numbers'? We at Passions want to be a one-of-a-kind presence as a cheer team that can also commit to numbers.' (CMO)
Click here for details on cheerleader and cheer dancer dispatch.
[Must-see for event planners] The complete guide on 'How to Choose Cheer Dispatch Without Failing' released
For companies and organizations considering cheerleader dispatch for the first time, we have published the 'Complete Guide to Cheer Dispatch,' which covers pricing benchmarks, the flow of the day, examples of effective direction, and how to choose a vendor without regrets.
The difference between an intermediary company and a direct-managed team, and the points to maximize the mobilization effect...