[Pasco's First Crowdfunding] Baby Food "Nigipaku Friends" Focusing on "Self-Feeding" to Go on Sale in Limited Quantities on Makuake at 12:00 PM on June 30, 2026 (Tue)

Shikishima Baking Co., Ltd. (Pasco) has begun selling "Nigipaku Friends Sanma Hamburg" in limited quantities on the support purchase service "Makuake" starting at 12:00 PM on June 30, 2026 (Tue). This product is a baby food that focuses on "self-feeding," born as the first initiative to commercialize employee ideas. It was developed as a new option to support children's sense of accomplishment when they can do it themselves, and to alleviate the burden on parents struggling with childcare.

▼ "Nigipaku Friends" Page (Makuake)

https://www.makuake.com/project/nigipakufriends/

・Product for Sale: Nigipaku Friends Sanma Hamburg

・Sales Period: June 30, 2026 (Tue) - July 30, 2026 (Thu)

*Sales will end once the limited quantity is sold out, even within the sales period.

・Early Bird Special Offers on Makuake

Limited quantities are available with early bird discounts of up to 20% off on the Makuake project page.

Why is Pasco Making Fish Hamburgers for Self-Feeding?

This product was planned by a developer at Pasco, who is also a mother of two, based on her own childcare experience. Driven by the desire to "help parents who feel burdened by the daily routine of preparing baby food," she conducted surveys and interviews with parents inside and outside the company. The results highlighted common concerns among many parents.

"Even though we know self-feeding is good, the burden of preparation and cleanup is heavy."

"We want to feed our children fish, but dealing with bones and cooking is difficult, so we tend to avoid it."

In response to these voices, the answer was "Nigipaku Friends Sanma Hamburg" using saury, which supports "self-feeding."

Feedback from Monitors and Recommendations from Experts

In taste tests conducted prior to the launch, many parents expressed joy that the psychological and physical hurdles to "self-feeding" had been lowered.

<Feedback from Monitors>

"I didn't expect my child to be able to eat this much by themselves."

"The burden of preparation and cleanup has been slightly reduced."

"I feel more relaxed about the pressure to 'feed them properly'."

Furthermore, experts such as registered dietitians and dentists have highly praised the product concept from the perspective of growth and development.

Shoko Shimizu, Registered Dietitian and Head of Lifeat Cooking School

Dr. Tamabun Ota, Director of salone A dental

<Expert Comments (Excerpts/Summaries)>

"It is commendable for its easy-to-grip shape and softness, as well as its use of saury, which contains protein, good fats like DHA and EPA, and calcium."

"The shape and softness are designed to be easily chewed by children, making it a product that facilitates the accumulation of chewing experience naturally through daily meals."

"I Did It Myself!" Grip and Munch! "Nigipaku Friends" Supports Parent-Child Mealtimes

1 Designed for Easy "Self-Feeding"

Combines a size that is easy for small hands around 1 year old to grip with a softness that can be crushed with gums.

It stimulates a child's desire to "eat by myself" and leads to the successful experience of "I did it myself!"

2 Fish, Made Easier

Contains saury, which is rich in DHA, EPA, calcium, and vitamin D.

It's a mild-flavored baby food that is easy to incorporate into daily meals while reducing the burden of fish preparation.

3 No Cooking Required, Room Temperature Storage Possible

Ready to eat after opening and can be stored at room temperature.

It can be used in a wide range of situations, such as for quick meals on busy days, outings, as a stocked food, or for disaster preparedness.

Makuake Project Overview

Project Name: [Pasco's First Baby Food Development] "Nigipaku Friends" Focusing on "Self-Feeding"

Project Period: June 30, 2026 (Tue) - July 30, 2026 (Thu)

*Sales will end once the limited quantity is sold out, even within the sales period.

Product Name: Nigipaku Friends Sanma Hamburg

Proposer: Shikishima Baking Co., Ltd.

"Nigipaku Friends" Page (Makuake): https://www.makuake.com/project/nigipakufriends/

Company Overview

Company Name: Shikishima Baking Co., Ltd.

Head Office Location: 5-3 Shirakabe, Higashi-ku, Nagoya, 461-8721

President and Representative Director: Atsuo Morita

Business Activities: Manufacturing and sales of bread and Western/Japanese confectionery

Founded: June 1920 (June, Taisho 9)

URL: https://www.pasconet.co.jp/