A Universally Loved Milk Flavor Joins the Popular 'Nama Nagoyan'! 'Nama Nagoyan Milk' Launches Friday, May 1, 2026
Pasco (Shikishima Baking Co., Ltd.) will launch 'Nama Nagoyan Milk' on May 1, 2026. The new baked confection features a moist dough made with 100% Aichi 'Kinuakari' wheat, filled with a smooth cream blending Hokkaido condensed milk and egg yolk bean paste.
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- 📰 Published: April 25, 2026 at 00:00
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Shikishima Baking Co., Ltd. (Pasco) will launch 'Nama Nagoyan Milk' starting Friday, May 1, 2026*, in the Kanto, Chubu, Kansai, Chugoku, Shikoku, and Kyushu regions.
*Pre-sales will begin at select stores from Tuesday, April 21.
'Nama Nagoyan Milk' is a baked confection made by wrapping a cream blending Hokkaido condensed milk and yellow egg yolk bean paste within a castella dough made of domestic wheat containing Hokkaido condensed milk, and then steaming it. The smooth-melting cream with condensed milk and egg yolk bean paste pairs perfectly with the moist dough, offering a flavor loved regardless of the season.
For the castella dough, we used 100% 'Kinuakari' wheat flour, a wheat born and raised in Aichi Prefecture. It was named 'Kinuakari' with the meaning of 'wheat that makes udon noodles with a beautiful, silk-like brightness,' but its usage is not limited to noodles; it is a variety with characteristics that allow it to be used in both Western and Japanese confectionery.
▼ Currently on popular sale
Nama Nagoyan
Based on Pasco's long-selling 'Nagoyan,' which has been patronized by many customers since its release in 1957, this is a moist and soft-textured confection made by wrapping smooth cream blended with yellow egg yolk bean paste in a castella dough of domestic wheat and steaming it.
It was created in 2020 from an employee's idea to commemorate the 100th anniversary of the company's founding.
■ Product Information
Product Name
Nama Nagoyan Milk
JAN Code
4901820482365
Release Date
Friday, May 1, 2026
Sales Outlets
Supermarkets, drugstores, etc.
Retail Price
Open price
Sales Area
Kanto, Chubu, Kansai, Chugoku, Shikoku, and Kyushu regions
■ Customer Inquiries
Customer Service Center (Toll-Free) TEL: 0120-084-835
[Reception Hours] 9:00 - 17:00 (Monday to Friday, excluding summer holidays, year-end and New Year holidays, and some public holidays)
*Pre-sales will begin at select stores from Tuesday, April 21.
'Nama Nagoyan Milk' is a baked confection made by wrapping a cream blending Hokkaido condensed milk and yellow egg yolk bean paste within a castella dough made of domestic wheat containing Hokkaido condensed milk, and then steaming it. The smooth-melting cream with condensed milk and egg yolk bean paste pairs perfectly with the moist dough, offering a flavor loved regardless of the season.
For the castella dough, we used 100% 'Kinuakari' wheat flour, a wheat born and raised in Aichi Prefecture. It was named 'Kinuakari' with the meaning of 'wheat that makes udon noodles with a beautiful, silk-like brightness,' but its usage is not limited to noodles; it is a variety with characteristics that allow it to be used in both Western and Japanese confectionery.
▼ Currently on popular sale
Nama Nagoyan
Based on Pasco's long-selling 'Nagoyan,' which has been patronized by many customers since its release in 1957, this is a moist and soft-textured confection made by wrapping smooth cream blended with yellow egg yolk bean paste in a castella dough of domestic wheat and steaming it.
It was created in 2020 from an employee's idea to commemorate the 100th anniversary of the company's founding.
■ Product Information
Product Name
Nama Nagoyan Milk
JAN Code
4901820482365
Release Date
Friday, May 1, 2026
Sales Outlets
Supermarkets, drugstores, etc.
Retail Price
Open price
Sales Area
Kanto, Chubu, Kansai, Chugoku, Shikoku, and Kyushu regions
■ Customer Inquiries
Customer Service Center (Toll-Free) TEL: 0120-084-835
[Reception Hours] 9:00 - 17:00 (Monday to Friday, excluding summer holidays, year-end and New Year holidays, and some public holidays)