[Webinar on 4/21] Comprehensive Guide on How to Increase Branded Searches
Oropas and Keyword Marketing will co-host a webinar on April 21, 2026, explaining strategies to generate branded searches through citations in the AI era to counter soaring CPAs.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 18:00
- 🔍 Collected: April 14, 2026 at 09:31
- 🤖 AI Analyzed: April 19, 2026 at 19:09 (129h 37m after Collected)
Oropas Co., Ltd., which develops and provides the SEO/LLMO tool 'Pascal', will hold a webinar titled 'For Enterprises | In an Era of Soaring CPA, How to Increase Branded Searches ~Creating Searches through Citations and Building Trust in the AI Era~' on Tuesday, April 21, 2026, focusing on how to increase branded searches amid currently soaring CPAs.
See details
The Method of Creating 'Branded Searches'
Due to the soaring cost-per-click of performance-based advertising, the "harvesting" model, where CPA continues to deteriorate, is reaching its limits.
The most efficient "branded search" is the cornerstone of acquisition, but its volume is limited, making it a crucial task for companies to figure out how to proactively create searches.
In this webinar, centered around the "Search Creation Marketing" advocated by Keyword Marketing Co., Ltd., we will reveal new methods to maximize branded searches.
In 2026, with the spread of AI search, AI has become an entity that greatly impacts brand recognition as a "reliable third party."
Having AI recommend your brand is a powerful push that generates branded searches.
Furthermore, the key to being chosen by AI is "citation," which indicates the volume of mentions on the Web.
Incorporating concrete strategies for citation design by Oropas Co., Ltd., we will explain in detail the "latest blueprint" for winning trust from AI and making brand nominations run autonomously.
Speaker Information
Keyword Marketing Co., Ltd.
Manager, Communication Strategy Office
Kentaro Ishihara
Joined Vector Inc. as a new graduate in 2019 (seconded/transferred to Platinum). Engaged in the formulation and execution of external information dissemination strategies and event planning/operation as a PR representative. After experiencing marketing DX, product strategy, and concept formulation projects at a comprehensive consulting firm, he joined Keyword Marketing in 2025.
Oropas Co., Ltd.
Marketing Leader
Makoto Kumagai
Previously produced over 2,000 SEO contents, and subsequently handled the operation of multiple owned media as an SEO director. Fascinated by the potential of "a tool that can systematize SEO design" upon encountering Pascal, he joined Oropas. Currently, as the marketing leader of Pascal and the head of the article creation agency service, he provides structural and production support tailored to the search strategies of individual companies. He has a proven track record of creating contents that lead to high rankings and CV acquisition in the article creation agency.
Recommended for:
- Those worried about soaring CPAs and wanting to strengthen traffic routes other than ads
- Those who want to directly link brand recognition to sales in the enterprise domain
- Those who want to turn "recognition" into "branded search" directly linked to sales, rather than ending it as "mere exposure"
- Those who want to know the latest SEO and off-page measures in the AI search era
Webinar Overview
Date and Time:
[Live Streaming] Tuesday, April 21, 2026, 11:00-12:00
[Archive Streaming] Wednesday, April 22, 2026, 12:00-13:00
Location: Online format (FanGrowth)
* You can participate from both PC and smartphone without installation.
* A participation URL will be sent after application completion.
Participation Fee: Free
Notes:
* The program is subject to change.
* Please note that participation by competitors in the same industry is declined in advance.
Contact:
Oropas Co., Ltd.
Seminar Management Team: Kumagai
TEL: 011-206-6870
Reception hours: Weekdays 10:00 - 18:00
See details
About the SEO tool 'Pascal'
'Pascal' is a tool that allows anyone to perform high-quality SEO and GEO (LLMO) measures based on certain quantitative numerical values.
It is equipped with a wide range of functions to streamline daily SEO and GEO (LLMO) tasks, from basic SEO features like internal/external optimization and competitor analysis, to keyword selection, new article creation, rewriting support for existing articles, and AI citation building functions essential in the AI era.
Includes 4 days where you can use all the same functions as the product version.
See details
The Method of Creating 'Branded Searches'
Due to the soaring cost-per-click of performance-based advertising, the "harvesting" model, where CPA continues to deteriorate, is reaching its limits.
The most efficient "branded search" is the cornerstone of acquisition, but its volume is limited, making it a crucial task for companies to figure out how to proactively create searches.
In this webinar, centered around the "Search Creation Marketing" advocated by Keyword Marketing Co., Ltd., we will reveal new methods to maximize branded searches.
In 2026, with the spread of AI search, AI has become an entity that greatly impacts brand recognition as a "reliable third party."
Having AI recommend your brand is a powerful push that generates branded searches.
Furthermore, the key to being chosen by AI is "citation," which indicates the volume of mentions on the Web.
Incorporating concrete strategies for citation design by Oropas Co., Ltd., we will explain in detail the "latest blueprint" for winning trust from AI and making brand nominations run autonomously.
Speaker Information
Keyword Marketing Co., Ltd.
Manager, Communication Strategy Office
Kentaro Ishihara
Joined Vector Inc. as a new graduate in 2019 (seconded/transferred to Platinum). Engaged in the formulation and execution of external information dissemination strategies and event planning/operation as a PR representative. After experiencing marketing DX, product strategy, and concept formulation projects at a comprehensive consulting firm, he joined Keyword Marketing in 2025.
Oropas Co., Ltd.
Marketing Leader
Makoto Kumagai
Previously produced over 2,000 SEO contents, and subsequently handled the operation of multiple owned media as an SEO director. Fascinated by the potential of "a tool that can systematize SEO design" upon encountering Pascal, he joined Oropas. Currently, as the marketing leader of Pascal and the head of the article creation agency service, he provides structural and production support tailored to the search strategies of individual companies. He has a proven track record of creating contents that lead to high rankings and CV acquisition in the article creation agency.
Recommended for:
- Those worried about soaring CPAs and wanting to strengthen traffic routes other than ads
- Those who want to directly link brand recognition to sales in the enterprise domain
- Those who want to turn "recognition" into "branded search" directly linked to sales, rather than ending it as "mere exposure"
- Those who want to know the latest SEO and off-page measures in the AI search era
Webinar Overview
Date and Time:
[Live Streaming] Tuesday, April 21, 2026, 11:00-12:00
[Archive Streaming] Wednesday, April 22, 2026, 12:00-13:00
Location: Online format (FanGrowth)
* You can participate from both PC and smartphone without installation.
* A participation URL will be sent after application completion.
Participation Fee: Free
Notes:
* The program is subject to change.
* Please note that participation by competitors in the same industry is declined in advance.
Contact:
Oropas Co., Ltd.
Seminar Management Team: Kumagai
TEL: 011-206-6870
Reception hours: Weekdays 10:00 - 18:00
See details
About the SEO tool 'Pascal'
'Pascal' is a tool that allows anyone to perform high-quality SEO and GEO (LLMO) measures based on certain quantitative numerical values.
It is equipped with a wide range of functions to streamline daily SEO and GEO (LLMO) tasks, from basic SEO features like internal/external optimization and competitor analysis, to keyword selection, new article creation, rewriting support for existing articles, and AI citation building functions essential in the AI era.
Includes 4 days where you can use all the same functions as the product version.