Levi's® Official Online Store Increases CVR by Approx. 7.3x with Tig LIVE Integration

Paronym Inc. (hereinafter "Paronym"), which provides "Tig," a service that creates a next-generation "see, touch, and buy" video viewing experience, announces that its live commerce tool "Tig LIVE" has been adopted by the official online store of Levi Strauss Japan K.K.

This implementation involved integrating Shopify and Tig LIVE. This enables automatic synchronization of product information and a purchasing path that allows customers to add products directly to their cart while watching a video. In the target initiative, a significant result was achieved, with the CVR (conversion rate) of video viewers being approximately 7.3 times higher than that of non-viewers.

■ Benefits of Tig LIVE × Shopify Integration for "Viewers" and "Operators"

The system integration of Tig LIVE and Shopify not only provides a "seamless purchasing experience" for viewers but also brings the significant advantage of "reducing the practical burden of EC operations" for the operating side (companies).

[Benefits for Viewers: Seamless Purchasing Experience]

(1) "Direct Cart-in" allows adding to cart while watching a video

Products introduced during a live stream and in archived videos can be added directly to the cart while watching. This creates a seamless path to purchase without the need to navigate to a product detail page or search again, ensuring that the user's high level of interest is not lost.

(2) "Shopping Memo Function" to improve return visits and LTV

Tig's unique "Shopping Memo Function" allows viewers to save information they "want to buy later." This increases product recall on subsequent visits and contributes significantly to improving purchase value and repeat rates.

[Benefits for Operators: Reduced EC Operational Load]

(3) "Automatic Linking Function" to significantly reduce live commerce preparation

By automatically synchronizing product information on Shopify with Tig LIVE, the time and effort required for product registration and information reflection before a live stream are reduced. This helps to reduce the man-hours required for live commerce preparation and supports a system where the person in charge of operations can proceed with the initiative smoothly.

■ Implementation Effect: Viewer CVR is approx. 7.3 times that of non-viewers

In the target initiative at the Levi's® official online store, the following results were obtained.

• CVR of non-video viewers: ...