Parking Science Inc. (Headquarters: Fujisawa City, Kanagawa Prefecture; CEO: Naoya Inoue) analyzed search data (Target period: January 1, 2026 – March 27, 2026 / 2,581 cases) within Kanagawa Prefecture on its [Free] parking search app with point-reward features, "P-Collection," and announced the latest trends in users' parking choices.
Survey Summary (For Reporters) "Approximately 82% of parking searches in Kanagawa Prefecture are concentrated 'within 300m,' revealing a strong need to park within a few minutes' walking distance."
Figure 1: Distribution of Search Distance
82% Concentrated "Within 200–300m", Overwhelming Preference for Short Distances As a result of the analysis, 82% (2,114 cases) of searches were concentrated "within 200–300m." This indicates that a "3 to 4-minute walking radius" is the practical acceptable distance for users. On the other hand, 7% of searches were in the 900m–1000m range, confirming flexible behavior where users expand their search distance depending on the situation.
"Difficult Parking Areas" Where Tourist Spots and Urban Zones Coexist Kanagawa Prefecture has a coexistence of highly concentrated urban functions and tourist destinations like the Yokohama/Minatomirai area and Kamakura/Enoshima. Therefore,
Tourist areas: Chronic parking shortage Urban areas: High prices and short-term demand Surrounding areas: Decentralized parking lots
Such complex supply and demand structures exist. From this data as well, a step-by-step search behavior of "searching close first, then expanding if unsuccessful" was clearly observed.
Demand to "Park Nearby" Increases from New Year to Early Spring The target period, January to March, is a time when New Year's visits, winter events, spring breaks, and tourism demands overlap. Especially in Kanagawa Prefecture, where tourist influx increases, it is believed that the need to "park nearby anyway" strengthened, leading to the concentration within 300m.
Reverse Thinking: "The Further, the Cheaper?" Another Rationality Chosen by 18% What is noteworthy is that about 18% of users are searching at distances over 300m. This may not be a mere compromise but a "strategic choice prioritizing price." Generally, parking fees depend on location, so the logic of "close → expensive" and "slightly far → cheap" applies.
FACT BOX
- Source: PR TIMES
- Category: Survey
- Products / services: P-Collection