Aoyama Flower Market x hibi: "10 Minutes Flower Aroma" Match-Type Incense Releases Refreshing Scent "Awake" on May 15th (Friday)

Park Corporation (Headquarters: Minato-ku, Tokyo; Representative Director: Hideaki Inoue), which operates "Aoyama Flower Market" (https://www.aoyamaflowermarket.com), will release "Awake," a refreshing scent, as the second installment of its collaboration series "10 Minutes Flower Aroma" with the match-type incense brand "hibi," starting May 15, 2026 (Friday).

Incense has been cherished by Japanese people since ancient times. With the desire to make incense "more accessible for modern people to enjoy," the "10 Minutes Aroma"*1 match-type incense stick was born, combining two traditions from Hyogo Prefecture: Awaji Island incense and Harima matches. It requires no igniter and can be used anytime, anywhere.

"10 Minutes Flower Aroma" is a collaboration between "hibi" and Aoyama Flower Market, with scents blended to evoke the image of cut flowers and plants handled by florists. The first installment, "Sentimental," released in 2020, is a sweet and gentle floral scent reminiscent of gardenia, osmanthus, and daphne. It is a popular product, selling over 3,500 units*2 annually.

"10 Minutes Flower Aroma" is blended using essential oils, fragrance oils, and aromatic woods. By kneading these ingredients into the incense base, a deep fragrance with the essence of Aoyama Flower Market's plants is achieved.

*1 "10 Minutes Aroma" is an original product of the "hibi" brand.

*2 Cumulative sales from shops and online from May 1, 2025, to April 30, 2026. Company research.

Floral Herbal Scent "Awake"

Neroli, extracted from bitter orange blossoms, offers a citrusy freshness with a slight bitterness. To this, refreshing eucalyptus and the gentle sweetness of peony are added, creating a soft and invigorating floral herbal scent.

"Awake," the product name, means "awakening" or "calling to consciousness" in English. It embodies the desire to clear one's mind and senses, like the moment of waking from sleep, and to feel a new beginning.

Refreshing Sensation Recommended for Refreshment Time

While the first installment, "Sentimental," is a sweet and moist scent suitable for dusk, "Awake," released this time, has a light and refreshing impression. It is a scent recommended for morning awakening, when you want to positively change your mood, or during breaks from work or housework when you feel tired.

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"10 Minutes Flower Aroma Awake"

990 yen (tax included)
Contents: 8 sticks, with a dedicated mat

Manufacturer: Kobe Match Co., Ltd.

>> Online Shop here

https://www.aoyamaflowermarket.com/item_list.html?siborikomi_clear=1&keyword=10+MINUTES

>> Store Locator here

https://www.aoyamaflowermarket.com/category/SHOP/#map_area

*Please inquire at your nearest store for stock availability.

>> Column here

https://www.aoyamaflowermarket.com/category/COLUMN/COLUMN_MONO_055.html

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■ About Aoyama Flower Market

A flower shop that proposes a rich lifestyle surrounded by flowers and greenery with the concept of "Living With Flowers Every Day." The store, inspired by a Parisian market, offers seasonal flowers from carefully selected origins. As of May 12, 2026, it operates 121 stores nationwide, and one store each in Paris and London.

*All images are for illustration purposes only. Actual products may vary.

*All prices shown include tax.
*Product availability and handling may vary by store. Please inquire at your local store for details.

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[Inquiries from media regarding this matter]
Park Corporation Public Relations Department, Yamabe

Email address: parkpress@park-corp.jp