World Premiere. Former Dior Designer Queenie Chan Launches New Brand 〈The Second of September〉 with Pre-Launch & POP-UP Event at 【FLOWER VASE GALLERY】
Former Dior designer Queenie Chan is launching her new brand 〈The Second of September〉 with a world-first pop-up store at FLOWER VASE GALLERY within Aoyama Flower Market. The event will showcase a collection of "mushroom" themed flower vases, emphasizing the warmth of craftsmanship and creativity.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
- 🤖 AI Analyzed: May 7, 2026 at 15:14 (42 min after Collected)
Park Corporation (Headquarters: Minato-ku, Tokyo; Representative Director: Hideaki Inoue), which operates "Aoyama Flower Market" (hereinafter, Aoyama Flower Market), will host a world-first pop-up store for the new brand 〈The Second of September〉 by ceramic artist Queenie Chan at its flower vase specialty store "FLOWER VASE GALLERY" (hereinafter, Flower Vase Gallery) located in the Aoyama Flower Market Minami Aoyama Main Store, starting from Friday, May 15, 2026.
■ New Brand 〈The Second of September〉 Born as a "Bridge" of Creativity
In 2025, a new story began with the discerning eye and unwavering passion of a single creator. Its name is 〈The Second of September〉.
The brand name is derived from the birthday of Ms. Chan's niece. Her niece's unrestrained expression of sensibility amidst the grand nature of New Zealand symbolized pure creativity.
Ms. Chan says that observing her niece's vibrant world and her hands engrossed in kneading clay conveyed a pure sense of happiness, nurtured in a feeling of being loved. She believes that in this coming age of AI, it is essential to unleash inherent human passion and "the touch" of craftsmanship. The brand aims to be a "bridge" connecting the free imagination of childhood with the realities faced by adults. This brand embodies her sincere wish.
> [Interview] Queenie Chan talks about the "hope for the next generation" and "warmth of handwork" embedded in her new brand
https://note.com/fvg_official/n/n1aeb197f6928
■ From Dior to the World of Ceramics: Queenie Chan's Journey
Ms. Chan has pursued an exceptionally unique career. She studied at Central Saint Martins, a prestigious fashion school in London, and worked as a designer at 〈Christian Dior〉 in Paris.
Later, by confronting the primitive material of clay, she founded her brand 〈éphēlis〉, which shapes her memories and aesthetic sense. After experiencing the world of haute couture, where perfect beauty is demanded, she deliberately found warmth in the "imperfection of handwork." This new challenge, 〈The Second of September〉, is her endeavor to nurture the possibilities of the next generation.
▶︎ éphēlis Official Website: https://www.ephelis.studio/
■ First Collection: A World of Mushrooms
The first collection to be unveiled is a series of flower vases themed "mushrooms," inspired by her niece's free expression. Four unique collections, each radiating its own beauty, have been born as a one-of-a-kind lineup.
PORCINI
A dignified presence with a thick stem and large cap. It expresses the "symbiotic relationship" of sharing nutrients with trees. Its substantial presence makes it stand out as both a single-flower vase and an objet d'art.
CREMINI
Also known as "baby bella," it has a familiar and endearing form. It evokes the vibrant life force of mushrooms growing quietly but powerfully along a path after the rain.
OYSTER
Motif is the oyster mushroom (Hirata-take). Its sculptural form, layered like steps on dead wood, symbolizes the vitality that survives through all seasons. The fan-like shape, reminiscent of a shell, creates a pleasant rhythm in the space.
CHANTERELLES
A mysterious golden trumpet-shaped chanterelle. It embodies the elegance unique to wild mushrooms that cannot be cultivated, and the "flow of time" as it quietly grows in a humid forest.
■ Event Overview: World Premiere POP-UP STORE
To commemorate the world premiere, a pop-up store will be held.
These "mushroom" flower vases, which are small sculptural works and constantly change their expression when flowers are arranged, will serve as a mirror to the creativity of the person decorating them, bringing new surprises to everyday life. Please experience the moment its story begins for the first time in the world at the store.
Period: Friday, May 15, 2026 – Sunday, May 31, 2026
Venue: FLOWER VASE GALLERY (Aoyama Flower Market Minami Aoyama Main Store 2F)
Address: Glassellia Aoyama, 5-4-41 Minami Aoyama, Minato-ku, Tokyo
Business Hours: 10:00 AM – 8:00 PM (Sundays and holidays close at 7:00 PM)
MAP: https://maps.app.goo.gl/uansqURVgZ5dgUsv6
■ New Brand 〈The Second of September〉 Born as a "Bridge" of Creativity
In 2025, a new story began with the discerning eye and unwavering passion of a single creator. Its name is 〈The Second of September〉.
The brand name is derived from the birthday of Ms. Chan's niece. Her niece's unrestrained expression of sensibility amidst the grand nature of New Zealand symbolized pure creativity.
Ms. Chan says that observing her niece's vibrant world and her hands engrossed in kneading clay conveyed a pure sense of happiness, nurtured in a feeling of being loved. She believes that in this coming age of AI, it is essential to unleash inherent human passion and "the touch" of craftsmanship. The brand aims to be a "bridge" connecting the free imagination of childhood with the realities faced by adults. This brand embodies her sincere wish.
> [Interview] Queenie Chan talks about the "hope for the next generation" and "warmth of handwork" embedded in her new brand
https://note.com/fvg_official/n/n1aeb197f6928
■ From Dior to the World of Ceramics: Queenie Chan's Journey
Ms. Chan has pursued an exceptionally unique career. She studied at Central Saint Martins, a prestigious fashion school in London, and worked as a designer at 〈Christian Dior〉 in Paris.
Later, by confronting the primitive material of clay, she founded her brand 〈éphēlis〉, which shapes her memories and aesthetic sense. After experiencing the world of haute couture, where perfect beauty is demanded, she deliberately found warmth in the "imperfection of handwork." This new challenge, 〈The Second of September〉, is her endeavor to nurture the possibilities of the next generation.
▶︎ éphēlis Official Website: https://www.ephelis.studio/
■ First Collection: A World of Mushrooms
The first collection to be unveiled is a series of flower vases themed "mushrooms," inspired by her niece's free expression. Four unique collections, each radiating its own beauty, have been born as a one-of-a-kind lineup.
PORCINI
A dignified presence with a thick stem and large cap. It expresses the "symbiotic relationship" of sharing nutrients with trees. Its substantial presence makes it stand out as both a single-flower vase and an objet d'art.
CREMINI
Also known as "baby bella," it has a familiar and endearing form. It evokes the vibrant life force of mushrooms growing quietly but powerfully along a path after the rain.
OYSTER
Motif is the oyster mushroom (Hirata-take). Its sculptural form, layered like steps on dead wood, symbolizes the vitality that survives through all seasons. The fan-like shape, reminiscent of a shell, creates a pleasant rhythm in the space.
CHANTERELLES
A mysterious golden trumpet-shaped chanterelle. It embodies the elegance unique to wild mushrooms that cannot be cultivated, and the "flow of time" as it quietly grows in a humid forest.
■ Event Overview: World Premiere POP-UP STORE
To commemorate the world premiere, a pop-up store will be held.
These "mushroom" flower vases, which are small sculptural works and constantly change their expression when flowers are arranged, will serve as a mirror to the creativity of the person decorating them, bringing new surprises to everyday life. Please experience the moment its story begins for the first time in the world at the store.
Period: Friday, May 15, 2026 – Sunday, May 31, 2026
Venue: FLOWER VASE GALLERY (Aoyama Flower Market Minami Aoyama Main Store 2F)
Address: Glassellia Aoyama, 5-4-41 Minami Aoyama, Minato-ku, Tokyo
Business Hours: 10:00 AM – 8:00 PM (Sundays and holidays close at 7:00 PM)
MAP: https://maps.app.goo.gl/uansqURVgZ5dgUsv6