Paris Saint-Germain Unveils First-Ever Experiential Pop-Up Space 'ICI C’EST PARIS LA MAISON TOKYO' in Japan Featuring Exclusive Collaborations and Event Programs
Global football club Paris Saint-Germain (PSG) will host a lifestyle pop-up event 'ICI C’EST PARIS LA MAISON TOKYO' in Shibuya, Tokyo from May 2 to 5, 2026, blending gastronomy, fashion, sports, and culture.
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- 📰 Published: April 23, 2026 at 20:00
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Global football club Paris Saint-Germain (hereafter PSG) will hold "ICI C’EST PARIS LA MAISON TOKYO" from Saturday, May 2 to Tuesday, May 5, 2026, at MEDIA DEPARTMENT TOKYO in Shibuya, Tokyo.
At this event, a special program integrating gastronomy, creation, sports, and wellness will be deployed, offering an immersive experience where visitors can feel the Parisian lifestyle.
■ Experience the Parisian Lifestyle in Tokyo
Through "ICI C’EST PARIS LA MAISON TOKYO," PSG brings the Parisian lifestyle to Tokyo.
ICI C’EST PARIS Café
The "ICI C’EST PARIS Café" within the venue recreates Parisian cafe culture, serving traditional French pastries and viennoiseries by the internationally acclaimed bakery "Maison Kayser." Visitors can also enjoy a drink menu by "La Brûlerie de Belleville," a Paris-born coffee roaster with a presence in Tokyo.
This cafe is designed as a space for people to enjoy socializing. A DJ time will be held from 18:00 to 20:00 during the event period, wrapping up the day with music and positive energy. At the opening event, "MYD," representing the French electronic scene, will make a special appearance.
BISTRO by Haier
For a gastronomic experience, "Bistrot Paul Bert," a renowned restaurant symbolizing Parisian gastronomy, will make a special appearance, offering a menu inspired by traditional French cuisine at "BISTRO by Haier."
Additionally, from Sunday, May 3 to Tuesday, May 5, a special dinner blending French and Japanese cuisine will be served in collaboration with Tokyo-based French restaurants "Méli Mélo" and "Pignon."
■ Trophy Exhibition & Club Legend Appearances
Major trophies PSG has won so far, including the "UEFA Champions League" 2024-25 season championship trophy, will be exhibited. Visitors can enjoy taking commemorative photos while experiencing the club's history and glamorous achievements up close.
Furthermore, legendary players including Jay-Jay Okocha, who was born in Nigeria and played for PSG FC for four years, as well as Paris Saint-Germain Handball legends Thierry Omeyer and Luc Abalo are scheduled to attend. Through interactions with visitors at the venue, they will convey the appeal of the diverse sports the club develops.
■ Exclusive Fashion Collection Connecting Paris and Tokyo
At the concept store, against the backdrop of over 10 years of collaboration between PSG and the Japanese creative scene, a limited collection fusing fashion, art, and visual culture will be deployed.
BEY
A Tokyo-based illustrator who showcases a unique "Wamerican" style that fuses elements of traditional Japanese Ukiyo-e with American pop culture.
NAKAKISAN
Centering on distinctive and emotional characters, original works created specifically for this event will be displayed.
EDIFICE
Collaborating with "EDIFICE," a brand of long-time partner Baycrew’s, PSG will unveil a 24-piece capsule collection reinterpreting French style.
Pièces Uniques
In collaboration with the brand "Pièces Uniques" founded by Edmond Luu in 2016, a second collection crossing sports, tailoring, and Asian culture will be deployed, featuring a lineup of hoodies, outerwear, T-shirts, and bottoms.
Needles
Led by Keizo Shimizu, the Japanese brand "Needles" will deploy a collection that fuses vintage Americana, counterculture, and contemporary Japanese design, reinterpreting PSG's visual codes.
In addition, a variety of limited items are scheduled to be available, including a cherry blossom motif "NEW ERA" cap, an "Astro Boy" figure reconstructed in red and blue, and a special collection by artist "RYOHEI."
■ May 5th "Children's Day" Family Program
Coinciding with the Japanese national holiday "Children's Day," a special program that families can enjoy will be held.
At the "Playground," a kids' dance party will be held, followed by an appearance by PSG's mascot, Germain.
At this event, a special program integrating gastronomy, creation, sports, and wellness will be deployed, offering an immersive experience where visitors can feel the Parisian lifestyle.
■ Experience the Parisian Lifestyle in Tokyo
Through "ICI C’EST PARIS LA MAISON TOKYO," PSG brings the Parisian lifestyle to Tokyo.
ICI C’EST PARIS Café
The "ICI C’EST PARIS Café" within the venue recreates Parisian cafe culture, serving traditional French pastries and viennoiseries by the internationally acclaimed bakery "Maison Kayser." Visitors can also enjoy a drink menu by "La Brûlerie de Belleville," a Paris-born coffee roaster with a presence in Tokyo.
This cafe is designed as a space for people to enjoy socializing. A DJ time will be held from 18:00 to 20:00 during the event period, wrapping up the day with music and positive energy. At the opening event, "MYD," representing the French electronic scene, will make a special appearance.
BISTRO by Haier
For a gastronomic experience, "Bistrot Paul Bert," a renowned restaurant symbolizing Parisian gastronomy, will make a special appearance, offering a menu inspired by traditional French cuisine at "BISTRO by Haier."
Additionally, from Sunday, May 3 to Tuesday, May 5, a special dinner blending French and Japanese cuisine will be served in collaboration with Tokyo-based French restaurants "Méli Mélo" and "Pignon."
■ Trophy Exhibition & Club Legend Appearances
Major trophies PSG has won so far, including the "UEFA Champions League" 2024-25 season championship trophy, will be exhibited. Visitors can enjoy taking commemorative photos while experiencing the club's history and glamorous achievements up close.
Furthermore, legendary players including Jay-Jay Okocha, who was born in Nigeria and played for PSG FC for four years, as well as Paris Saint-Germain Handball legends Thierry Omeyer and Luc Abalo are scheduled to attend. Through interactions with visitors at the venue, they will convey the appeal of the diverse sports the club develops.
■ Exclusive Fashion Collection Connecting Paris and Tokyo
At the concept store, against the backdrop of over 10 years of collaboration between PSG and the Japanese creative scene, a limited collection fusing fashion, art, and visual culture will be deployed.
BEY
A Tokyo-based illustrator who showcases a unique "Wamerican" style that fuses elements of traditional Japanese Ukiyo-e with American pop culture.
NAKAKISAN
Centering on distinctive and emotional characters, original works created specifically for this event will be displayed.
EDIFICE
Collaborating with "EDIFICE," a brand of long-time partner Baycrew’s, PSG will unveil a 24-piece capsule collection reinterpreting French style.
Pièces Uniques
In collaboration with the brand "Pièces Uniques" founded by Edmond Luu in 2016, a second collection crossing sports, tailoring, and Asian culture will be deployed, featuring a lineup of hoodies, outerwear, T-shirts, and bottoms.
Needles
Led by Keizo Shimizu, the Japanese brand "Needles" will deploy a collection that fuses vintage Americana, counterculture, and contemporary Japanese design, reinterpreting PSG's visual codes.
In addition, a variety of limited items are scheduled to be available, including a cherry blossom motif "NEW ERA" cap, an "Astro Boy" figure reconstructed in red and blue, and a special collection by artist "RYOHEI."
■ May 5th "Children's Day" Family Program
Coinciding with the Japanese national holiday "Children's Day," a special program that families can enjoy will be held.
At the "Playground," a kids' dance party will be held, followed by an appearance by PSG's mascot, Germain.