Global football club Paris Saint-Germain (PSG) will host an immersive pop-up space called 'ICI C’EST PARIS LA MAISON' at 'MEDIA DEPARTMENT TOKYO' in Shibuya, Tokyo, for a limited time from Saturday, May 2 to Wednesday, May 5, coinciding with the vibrant 'Golden Week' holidays. This project, which has previously toured Los Angeles, Doha, and London, offers an immersive environment where sports, culture, and Parisian lifestyle converge to showcase PSG's creative vision. This Tokyo edition is designed as a bridge between two creative hubs—Paris and Tokyo—blending sophisticated Parisian aesthetics with Japanese sensibilities across three floors. The venue features contemporary spatial design utilizing warm materials, minimalist structures, and architectural elements. Additionally, special programs inspired by Japanese culture will be offered exclusively for the Tokyo event.

### ■ ICI C’EST PARIS LA MAISON TOKYO Overview - Period: May 2 – May 5, 2026 - Venue: 19-3 Udagawa-cho, Shibuya-ku, Tokyo - Hours: 11:00 – 21:00 - Admission: Free (Note: Some programs require advance reservation/capacity is limited) - Details will be released on the special microsite: https://www.psg.fr/en/icp-tokyo-jp

### ■ Floor Details

<1st Floor> The first floor features a dynamic space themed around 'Movement' and 'Play.' The 'Playground' area includes a 1v1 football cage, multiple gaming consoles, and an F1 simulator. Additionally, the 'Training Room' offers activities focused on balancing mind, body, and soul, such as yoga, fitness sessions, and sound baths. It also hosts masterclasses, 'PSG Labs' innovation sessions, and various community events.

<2nd Floor> The second floor embodies Parisian lifestyle and PSG's creativity. The 'Ici C’est Paris Café,' in collaboration with the Tokyo branches of Parisian roaster 'La Brûlerie de Belleville' and 'Maison Kayser,' offers a taste of French gastronomy. In the evening, the atmosphere transforms with DJs and interactive events, offering different experiences between day and night. 'La Maison' also features a concept store presenting limited collections and art collaborations between French and Japanese talents such as BEY, NAKAKI PANTZ, EDIFICE, Needles, and Pièces Uniques. Furthermore, a customization space by Atelier La Pieuvre allows visitors to create unique personalized items. Following the London model, the 'Focus Studio' provides immersive recovery and wellbeing experiences through 'Rebalance' technology, used by PSG athletes (reservation required). The club's proud six trophies will also be on display as a photo spot.

<3rd Floor> The third floor offers premium experiences, including a restaurant themed around the fusion of French and Japanese culinary cultures. Along with a residency from the traditional Parisian bistro 'Bistro Paul Bert,' collaborations with Japanese chefs are planned. A lounge and a sake bar are also featured to provide a sensory-rich environment.

PSG continues to grow as a brand that transcends sports, crossing various fields like fashion, music, art, and gastronomy. This project is part of an initiative to communicate the club's 'Parisian DNA' through dialogue with the cultures of various global cities.

### ■ Comment from Fabien Allegre (Chief Brand Officer, Paris Saint-Germain) 'Japan is a vital market for Paris Saint-Germain’s international expansion. We have built a relationship over a decade, opening three boutiques, five PSG Academy locations, and conducting summer tours in 2022 and 2023. Beyond football, we share common values regarding creativity, aesthetics, and innovation. Paris and Tokyo are both cities where art, culture, and lifestyle merge to produce unique creative energy. This project creates a space where these two energies intersect. We aim to offer experiences that go beyond sports and further strengthen our bond with Japanese fans.'

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  • Source: PR TIMES
  • Category: News