[PARCO CITY] Parco City Bargain Starts Friday, June 26th
Key facts
- [PARCO CITY] Parco City Bargain Starts Friday, June 26th
- San-A Urasoe West Coast PARCO CITY will hold its summer sale, "Parco City Bargain," starting June 26, 2026. Following last year's success, the event features a tie-up with the popular anime "The Girl I Liked in Okinawa Spoke Too Much Dialect," and this year also includes collaborative projects with Uruma City, the anime's setting, aiming to boost both PARCO CITY and Uruma City. During the sale period, an AR photo frame event and a raffle with Uruma City's specialty products will be held.
- Source: PR Times
- Date: June 13, 2026
Direct answer
San-A Urasoe West Coast PARCO CITY will hold its summer sale, "Parco City Bargain," starting June 26, 2026. Following last year's success, the event features a tie-up with the popular anime "The Girl I Liked in Okinawa Spoke Too Much Dialect," and this year also includes collaborative projects with Uruma City, the anime's setting, aiming to boost both PARCO CITY and Uruma City. During the sale period, an AR photo frame event and a raffle with Uruma City's specialty products will be held.
- Citation
- [PARCO CITY] Parco City Bargain Starts Friday, June 26th (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
San-A Urasoe West Coast PARCO CITY will hold its summer sale, "Parco City Bargain," starting June 26, 2026. Following last year's success, the event features a tie-up with the popular anime "The Girl I Liked in Okinawa Spoke Too Much Dialect," and this year also includes collaborative projects with Uruma City, the anime's setting, aiming to boost both PARCO CITY and Uruma City. During the sale period, an AR photo frame event and a raffle with Uruma City's specialty products will be held.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 00:00
- 🔍 Collected: June 12, 2026 at 15:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (1h 30m after Collected)
San-A Urasoe West Coast PARCO CITY (Uraso City, Okinawa Prefecture) will hold its summer sale, "Parco City Bargain," from Friday, June 26, 2026, to Sunday, July 12, 2026. Continuing from last year, we will feature tie-up sales visuals and in-store decorations with the popular Okinawa-originated anime "Okinawa de Suki ni Natta Ko ga Hougen Sugite Tsura Sugiru." Furthermore, this year, in collaboration with Uruma City, which is also the setting for the anime, we will implement projects that will lead to increased excitement for both PARCO CITY and Uruma City.
*Image is for illustration purposes.
Image of Katsuren Castle Ruins and Amaru Park Entrance Ticket
Parco City Bargain Event Outline
From Friday, June 26, 2026, to Sunday, July 12, 2026, we will hold our biannual major sale, "Parco City Bargain." Continuing from last year, we will feature TV commercials through a tie-up with "Okinawa de Suki ni Natta Ko ga Hougen Sugite Tsura Sugiru," and display visuals in 19 locations within the facility.
*Scene from the 2025 event
Friday, June 26th: Press Conference at Uruma City Hall
In conjunction with this tie-up, a press conference will be held at Uruma City Hall on Friday, June 26th.
Uruma City Mayor Masato Nakamura and San-A Parco Co., Ltd. Representative Director Fumikatsu Uechi will attend to explain the details and intentions of this tie-up project.
We would be grateful if you could attend the press conference despite your busy schedules.
■ PARCO CITY x Uruma City Tie-up Press Conference
Date: Friday, June 26, 2026, 11:00 AM - 12:00 PM
Venue: Uruma City Hall, East Building 3rd Floor, Council Room, 1-1-1 Midori-cho, Uruma City, Okinawa Prefecture, 904-2292
Please apply in advance via the form below to attend the press conference.
*Deadline: Wednesday, June 24th, 6:00 PM
URL: https://forms.gle/sMKNHS1CbPs5NofX9
This year's Parco City Bargain features a tie-up with Uruma City, Okinawa Prefecture, the setting of "Oki Tsura" (short for the anime).
In addition to enjoying shopping at PARCO CITY, we will hold events that allow visitors to enjoy this summer by promoting the charms of Uruma City, which they may not have known before, thereby boosting both PARCO CITY and Uruma City.
Oki Tsura Characters AR Photo Frame Project
During the Parco City Bargain period, scanning the QR codes on the life-sized panels installed in 10 locations within the facility will activate original AR photo frames featuring "Oki Tsura" characters.
This project allows participants to find photogenic spots around PARCO CITY and enjoy taking photos using these photo frames.
Additionally, to enable the use of these AR photo frames at the anime's settings in Uruma City, a limited quantity of location maps with participation QR codes will be distributed at various locations within the facility.
Aim for the Best Shot in PARCO CITY and Uruma City! AR Photo Contest
In conjunction with the AR photo frame project, we will hold a photo contest.
The photo contest is open to those who take photos using the AR photo frames activated by scanning QR codes on the life-sized panels installed in PARCO CITY and the location map, and post them on X (formerly Twitter) with a quote reply using the hashtag "#パルコシティバーゲン". The grand prize winner will receive a complete set of the manga "Okinawa de Suki ni Natta Ko ga Hougen Sugite Tsura Sugiru" signed by the author, Egumi Sora, for one person.
Uruma's Best! Manma Uruma Raffle
During the Parco City Bargain period, customers who spend 3,000 yen or more (tax included, not cumulative) at shops within the facility, or customers who scan the QR code on the life-sized panels installed in the facility and post a photo taken with the activated AR photo frame on social media, can participate in a raffle.
We have prepared luxurious prizes for a total of 150 winners, including a "Hotel Hamahiga Resort 1-night 2-day pair accommodation ticket," "Yamashiro Beef Steak Meat," "Katsuren Castle Ruins & Amaru Park Entrance Ticket," and "Oki Tsura Goods," all filled with the charms of Uruma City, with whom we are collaborating this time.
Image of Yamashiro Beef Steak Meat, Image of Mango, Image of Isaya's Sun Nuts, Image of Katsuren Castle Ruins & Amaru Park Entrance Ticket
Project Name: Uruma's Best! Manma Uruma Raffle
Period: Friday, June 26, 2026 - Sunday, July 12, 2026, 10:00 AM - 10:00 PM daily
Venue: 2F Green Zone, within the Seasir Cookie POP UP STORE venue
Participation Method: ① Customers who spend 3,000 yen or more (tax included) at each shop within PARCO CITY during the event period.
② Customers who scan the QR code on the life-sized panels installed within PARCO CITY and post on social media using the obtained AR photo frame.
*Image is for illustration purposes.
Image of Katsuren Castle Ruins and Amaru Park Entrance Ticket
Parco City Bargain Event Outline
From Friday, June 26, 2026, to Sunday, July 12, 2026, we will hold our biannual major sale, "Parco City Bargain." Continuing from last year, we will feature TV commercials through a tie-up with "Okinawa de Suki ni Natta Ko ga Hougen Sugite Tsura Sugiru," and display visuals in 19 locations within the facility.
*Scene from the 2025 event
Friday, June 26th: Press Conference at Uruma City Hall
In conjunction with this tie-up, a press conference will be held at Uruma City Hall on Friday, June 26th.
Uruma City Mayor Masato Nakamura and San-A Parco Co., Ltd. Representative Director Fumikatsu Uechi will attend to explain the details and intentions of this tie-up project.
We would be grateful if you could attend the press conference despite your busy schedules.
■ PARCO CITY x Uruma City Tie-up Press Conference
Date: Friday, June 26, 2026, 11:00 AM - 12:00 PM
Venue: Uruma City Hall, East Building 3rd Floor, Council Room, 1-1-1 Midori-cho, Uruma City, Okinawa Prefecture, 904-2292
Please apply in advance via the form below to attend the press conference.
*Deadline: Wednesday, June 24th, 6:00 PM
URL: https://forms.gle/sMKNHS1CbPs5NofX9
This year's Parco City Bargain features a tie-up with Uruma City, Okinawa Prefecture, the setting of "Oki Tsura" (short for the anime).
In addition to enjoying shopping at PARCO CITY, we will hold events that allow visitors to enjoy this summer by promoting the charms of Uruma City, which they may not have known before, thereby boosting both PARCO CITY and Uruma City.
Oki Tsura Characters AR Photo Frame Project
During the Parco City Bargain period, scanning the QR codes on the life-sized panels installed in 10 locations within the facility will activate original AR photo frames featuring "Oki Tsura" characters.
This project allows participants to find photogenic spots around PARCO CITY and enjoy taking photos using these photo frames.
Additionally, to enable the use of these AR photo frames at the anime's settings in Uruma City, a limited quantity of location maps with participation QR codes will be distributed at various locations within the facility.
Aim for the Best Shot in PARCO CITY and Uruma City! AR Photo Contest
In conjunction with the AR photo frame project, we will hold a photo contest.
The photo contest is open to those who take photos using the AR photo frames activated by scanning QR codes on the life-sized panels installed in PARCO CITY and the location map, and post them on X (formerly Twitter) with a quote reply using the hashtag "#パルコシティバーゲン". The grand prize winner will receive a complete set of the manga "Okinawa de Suki ni Natta Ko ga Hougen Sugite Tsura Sugiru" signed by the author, Egumi Sora, for one person.
Uruma's Best! Manma Uruma Raffle
During the Parco City Bargain period, customers who spend 3,000 yen or more (tax included, not cumulative) at shops within the facility, or customers who scan the QR code on the life-sized panels installed in the facility and post a photo taken with the activated AR photo frame on social media, can participate in a raffle.
We have prepared luxurious prizes for a total of 150 winners, including a "Hotel Hamahiga Resort 1-night 2-day pair accommodation ticket," "Yamashiro Beef Steak Meat," "Katsuren Castle Ruins & Amaru Park Entrance Ticket," and "Oki Tsura Goods," all filled with the charms of Uruma City, with whom we are collaborating this time.
Image of Yamashiro Beef Steak Meat, Image of Mango, Image of Isaya's Sun Nuts, Image of Katsuren Castle Ruins & Amaru Park Entrance Ticket
Project Name: Uruma's Best! Manma Uruma Raffle
Period: Friday, June 26, 2026 - Sunday, July 12, 2026, 10:00 AM - 10:00 PM daily
Venue: 2F Green Zone, within the Seasir Cookie POP UP STORE venue
Participation Method: ① Customers who spend 3,000 yen or more (tax included) at each shop within PARCO CITY during the event period.
② Customers who scan the QR code on the life-sized panels installed within PARCO CITY and post on social media using the obtained AR photo frame.
FAQ
Until when is the Parco City Bargain held?
It is held until Sunday, July 12, 2026. Various events are planned during the sale period.
What are the tie-up details with the anime "Oki Tsura"?
In addition to using the anime for sales visuals and in-store decorations, an AR photo frame project and a photo contest with a chance to win a signed manga are also being held.
What is the purpose of the collaboration project with Uruma City?
The aim is to attract customers to PARCO CITY and promote the charms of Uruma City, thereby contributing to the revitalization of the entire region.
How can I participate in the "Manma Uruma Raffle"?
Participation is possible by spending over 3,000 yen in the facility or by posting a photo using the AR photo frame on social media.
Can people from outside Okinawa enjoy this sale?
Yes, anime fans and those who want to experience Okinawa's charms can enjoy it, including visitors from outside the prefecture. The AR photo frame project, in particular, can lead to exploring photogenic spots within the city.