What are the initial initiatives planned for this project?

Launching a new manga magazine, holding artist-focused exhibitions, hosting a manga pitch event at Shibuya PARCO in early August, and developing merchandise and video content.

What past collaborative projects have PARCO and Kodansha worked on?

They collaborated on the 'AKIRA ART WALL' for the Shibuya PARCO rebuilding project in 2019 and the exhibition planning for Masamune Shirow, the creator of 'Ghost in the Shell'.

What are the official social media handles and teaser website URL for the project?

The X account is @spainzakastudio, Instagram is @shibuya_spainzaka_studio, and the teaser URL is https://parco.jp/shibuya_spainzaka_studio.

What is the main goal of the project's merchandising development?

To translate the worldview, philosophy, and lingering emotions of the works into tangible products like fashion and accessories, rather than just simple character goods.

PARCO and Kodansha Launch Joint Project 'Shibuya Spain-zaka Studio'

Published Jun 5, 2026 9:00 PM ・ Updated Jun 14, 2026 12:07 AM ・ 2 min read ・ Source: PR TIMES

PARCO and Kodansha have launched a joint project called 'Shibuya Spain-zaka Studio' to create and nurture new IPs. Initial activities include launching a new manga magazine and holding an exhibition at Shibuya PARCO.

PARCO Co., Ltd. and Kodansha Co., Ltd. have launched a joint project, 'Shibuya Spain-zaka Studio,' to create and nurture intellectual properties (IPs). This project combines Kodansha's editorial capability and writer relations with PARCO's retail, event, and exhibition development capabilities to expand stories from reading experiences to interactive exhibitions and merchandising. Both companies previously collaborated on the 'AKIRA ART WALL' in 2019 and a Masamune Shirow exhibition. As the first phase, they will launch a new manga magazine printed on paper, providing a creative space for artists. They will also hold exhibitions and events showcasing the worlds and production processes of manga creators to reach diverse culture groups. Additionally, they will develop daily-use merchandise and pursue media mix developments such as videos and games to foster the IPs. A manga submission event will be held in early August at Shibuya PARCO. Daisuke Kobayashi, Executive Officer of PARCO, expressed his enthusiasm for launching the project to broadcast local stories to the world.

FACT BOX

Source: PR TIMES
Category: business

PARCO and Kodansha Launch Joint Project 'Shibuya Spain-zaka Studio'

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY