From Shibuya, a New “STRAND” Expands. 'KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE'

PARCO GAMES will host a limited-time pop-up store, 'KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE,' at Shibuya PARCO. Based on the "STRAND" (connection) concept from the 'DEATH STRANDING' series, the store will feature collaborations with over 15 brands, original merchandise, and events.
Event AnnouncementNQ 92/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 21:00
  • 🔍 Collected: May 20, 2026 at 12:31
  • 🤖 AI Analyzed: May 22, 2026 at 16:15 (51h 43m after Collected)
PARCO Co., Ltd.'s game label, PARCO GAMES, will hold a limited-time pop-up store for Kojima Productions, 'KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE,' on the 5th floor of Shibuya PARCO. This store, built on the concept of "STRAND" (=connection), is a new connection point born from the 'DEATH STRANDING' series events developed by PARCO GAMES and KOJIMA PRODUCTIONS since 2024. Based on the "STRAND" philosophy of "reconnecting people in a divided world," depicted by director Hideo Kojima through the 'DEATH STRANDING' series, this initiative will transmit a new "STRAND" from Shibuya PARCO that connects various genres and cultures beyond the framework of games. Over 15 brand collaborations, original event goods, new official KOJIMA PRODUCTIONS merchandise, events, and exhibitions will be rolled out sequentially throughout the event period.

FAQ

What is the 'KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE'?

It is a limited-time pop-up store at Shibuya PARCO 5F, a collaboration between KOJIMA PRODUCTIONS and PARCO GAMES, based on the 'STRAND' (connection) concept from the 'DEATH STRANDING' game series.

When and where will the store be open?

The store will be open from June 6th to August 30th, 2026, at the Shibuya PARCO 5F event space. Business hours are from 11:00 to 21:00.

What kind of products will be available for purchase?

The store will sell original event merchandise, new official KOJIMA PRODUCTIONS goods, and products from over 15 brand collaborations spanning fashion, music, food, and lifestyle.

Is there an entrance fee?

No, admission is free. However, for the first two days, June 6th and 7th, a pre-registration ticket obtained through a lottery is required.

What is the main concept of the store?

The concept is 'STRAND' (connection), inspired by Hideo Kojima's theme of reconnecting people in a divided world. The store aims to connect various genres and cultures beyond the realm of video games.

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