J. Front Group to Open New Luxury Mall 'HAERA' in Sakae, Nagoya on June 11

J. Front Retailing Co., Ltd., PARCO Co., Ltd., Daimaru Matsuzakaya Department Stores Co., Ltd., and J. Front City Development Co., Ltd. will grand open a new commercial facility, 'HAERA', from the 2nd basement floor to the 4th floor of 'The Landmark Nagoya Sakae' on Thursday, June 11, 2026. The lineup of 65 shops includes flagship stores of world-renowned luxury brands, new classic fashion and lifestyle proposals that generate new culture, as well as restaurants and sweets ranging from high-end to casual scenes, featuring many shops making their first landing in the Tokai area. To commemorate the opening of the luxury mall 'HAERA', where sensibilities intersect, a large number of limited edition products, menus, and services exclusive to each shop will be available. In addition, those who download the HAERA app will receive special benefits and invitations to the pre-opening, as well as special services at Nagoya PARCO and Matsuzakaya Nagoya. Based on the facility concept of a 'PUBLIC MUSEUM', the art and interior design displayed throughout the building are also must-sees. “BETWEEN YOU AND NEW” Between you and the new. A place where sensibilities intersect, HAERA. Grand opening on June 11. As congestion is expected immediately after the opening, entry from Thursday, June 11 to Sunday, June 14 will require an . Please check the HAERA official website for details. [HAERA Official Website] https://haera.parco.jp/ [HAERA Official Instagram] @haera_official_ - Opening Ad Movie: https://youtu.be/6vk-ehrnVVQ ## HAERA Official App The HAERA Official App is now available, allowing you to earn and use points when shopping at HAERA. ### HAERA Points By presenting your app's My Page when using cashless payments (credit card, electronic money), you will earn 1 HAERA Point for every 110 yen (tax included) spent. Accumulated points can be used as 1 point = 1 yen for shopping at HAERA. ### HAERA Stages We offer 3 stages based on your annual purchase amount eligible for points when presenting your app's My Page and paying with cashless methods. We will distribute benefits such as coupons that can be used at various shops and parking lots. - App Download: https://haera.parco.jp/app *Some shops are excluded. ## Opening Campaigns ### Get 500 Points for Downloading & First Use of the HAERA App - Period: Thursday, June 11 - Monday, August 31, 2026 - Target: Customers who download the HAERA app and use cashless payments at target shops. *Transactions using only points are not eligible. *App usage supports cashless payments only (credit cards, code payments, electronic money); cash and gift certificates are excluded. - Details: 500 HAERA Points will be granted around the 15th of the month following the first use date. ### Special Gift for Downloading & Purchasing with the HAERA App - Period: Thursday, June 11 - Sunday, June 21, 2026 - Target: Customers who download the HAERA app and use cashless payments for purchases of 5,000 yen or 15,000 yen or more (tax included) at target shops. - Redemption Location: Special Counter on the 2nd Floor of HAERA *App usage supports cashless payments only. *Purchase amounts can be combined within the period. Limited to once per person. Available in limited quantities and ends when stock runs out. *Customers purchasing 15,000 yen or more (tax included) will receive one of the gifts. [Customers purchasing 5,000 yen or more (tax included)] Patisserie GIN NO MORI Ludique - 'Ludique Coffret Hinoki Yuzu' [Customers purchasing 15,000 yen or more (tax included)] NONFICTION - 'GENTLE NIGHT Hand Cream' ## Pre-Opening Invitation Campaign Pre-Opening Invitation for Early HAERA App Downloads [First-come, first-served basis] Those who download the HAERA app will be invited to a pre-opening event where they can enjoy shopping at HAERA before the official opening. - Pre-Opening Dates: Tuesday, June 9 and Wednesday, June 10, 14:00-20:00 *Reservation required. - Application Period: From 10:00 on Wednesday, May 20 - Application Method: 1. Download the HAERA official app and register as a member. 2. Access the reservation page via the link in the app coupon. 3. Select your preferred date, time, and number of people to complete the reservation. 4. Receive an after confirming the order. 5. Present the at the reception on the day of the event. *As it is on a first-come, first-served basis, reception will close once capacity is reached. *You can book for up to 2 people through this process (children of elementary school age or younger are not included in the reservation count). *We cannot answer individual inquiries regarding reservations. ## Card Benefits / HAERA, Nagoya PARCO, Matsuzakaya Nagoya Linked Campaigns ### Double QIRA Points when using PARCO Card or Daimaru Matsuzakaya Card at HAERA When you use your PARCO Card or Daimaru Matsuzakaya Card at target stores in 'HAERA', you will always earn double the usual QIRA points. QIRA points can be transferred to HAERA points and used for shopping and dining at HAERA at the rate of 1 point = 1 yen. *Some stores are excluded. *QIRA points are a point program for various credit card members issued by JFR Card. ### Numerous Services at Nagoya PARCO and Matsuzakaya Nagoya by Presenting HAERA App Coupons! Service coupons that can be used at some shops in Nagoya PARCO and Matsuzakaya Nagoya will be distributed to those who have downloaded the HAERA app. Service details for each shop will be released later. We also plan to offer services upon presenting a TOHO Cinemas movie stub. ## 'PUBLIC MUSEUM' Concept Interior and Art Focus on interior design by NOIZ and art curated by The Chain Museum. Embodying the facility concept of a 'PUBLIC MUSEUM', we create an extraordinary space with gallery-like interior design and exhibitions of artworks. [In-facility Art Exhibitions] Artworks curated by The Chain Museum will be displayed inside HAERA. At the 1F entrance, a dynamic art installation of a chandelier and wallpaper by Tatzu Nishi, a world-renowned artist from Aichi Prefecture, will welcome customers. In addition, works by Rena Sanpe, also from Aichi Prefecture, and Yuka Yoneyama will brightly decorate each floor. The Chain Mu