Saitama City Ranks No. 1 in Sweets Consumption Nationwide: 'Sweets and Greenery Lifestyle' Event to Be Held for the First Time!

Urawa PARCO will host the inaugural 'Sweets and Greenery Lifestyle' event for two days on Saturday, May 16th, and Sunday, May 17th. Saitama City is known as a 'city of sweets lovers' (Note 1), boasting one of the highest sweets consumption figures nationwide. The city actively promotes and brands 'Saitama Sweets' (Note 2). This event not only highlights the appeal of popular sweets shops but also focuses on the 'ingredients' that support their flavors, featuring producers to offer an opportunity for visitors to feel a connection with the makers and the region. Furthermore, the 'greenery' in the event's title embodies Saitama City's future urban vision (Note 3): 'A city where every citizen can experience happiness and pride by creating a new lifestyle that balances comfort and relaxation, feeling rich water and greenery close at hand while living in the city.' This event is an initiative that connects to urban development embodying this vision. Urawa PARCO, along with facilities around Urawa Station such as Community Plaza Corso and Maejidori Shopping Street, will collaborate by utilizing their unique characteristics, aiming to create an event where visitors can experience the charm of the entire area.

Note 1: According to 'Family Income and Expenditure Survey Results' (Statistics Bureau of Japan) (https://www.stat.go.jp/data/kakei/2.html), 2025 confectionery consumption ranked No. 1.

Note 2: 'Sweets made in Saitama City.'

Note 3: Quoted from 'Saitama City Urawa Station Area Urban Development Vision.'

Sweets and Greenery Lifestyle Overview

● Event List

・Urawa PARCO 'Amazing Saitama Sweets Street'

Period: May 16th (Sat) - May 17th (Sun) 10:00-18:00 Venue: 1F Center Space Special Venue

・Community Plaza Corso 'Corso Roadside Station'

Period: May 16th (Sat) - May 17th (Sun) 10:00-16:00 Venue: 1F Corso Street

・Maejidori Shopping Street 'Nokisaki Marche'

Date & Time: May 16th (Sat) 10:00-15:00 Venue: Maejidori Shopping Street

● Cooperation

Community Plaza Corso, Maejidori Shopping Street, Saitama City, JR Urawa Station

WEB page: https://urawa.parco.jp/pnews/detail/?id=37088

*Contents are subject to change or cancellation without prior notice.

Urawa PARCO Amazing Saitama Sweets Street

Period: May 16th (Sat) - May 17th (Sun) 10:00-18:00

Venue: 1F Center Space Special Venue

~Popular stores from Saitama Prefecture will open at Urawa PARCO for two days only~

Two days featuring amazing sweets you'll want to queue for, and specialties you can only find here.

Renowned hidden gems and up-and-coming pâtissiers will also participate!

This year, in addition to sweets, green shops will also be exhibiting!

Participating on both May 16th (Sat) and May 17th (Sun)

Acacier

Established in 2007, this Western confectionery store is located in Nakamachi 4-chome and Tokiwa 10-chome, Urawa-ku, Saitama City.

Chef Pâtissier Akashi Kyono travels to various production regions across Japan, creating exquisite sweets with ingredients that have touched his heart.

Featured Product: Amarin Gyoza ~Tiramisu Style~

Participating on both May 16th (Sat) and May 17th (Sun)

LuLu [First appearance at Urawa PARCO]

The concept is 'sweets that remain in people's hearts.'

Please enjoy a lingering, high-quality sweet moment presented by a chef with competition-winning experience.

Featured Product: Tiramisu

Participating on both May 16th (Sat) and May 17th (Sun)

Patisserie Aplanos [First appearance at Urawa PARCO]

The motto for making sweets is 'to enjoy.' They always say that the feelings of the maker are reflected in the sweets they create. Sweets made with joy by a pâtissier always look delicious. No matter how good the ingredients or how elaborate the decoration, sweets change with the maker's feelings.

They aim to create products that make customers smile.

Featured Product: Amarin Tart

Participating on both May 16th (Sat) and May 17th (Sun)

Qu’est-ce que c’est?

Brioche fresh donuts made by an owner who represented Japan in the World Bread Competition.

Featured Product: Sayama Tea and Gyūhi Fresh Donuts

Participating on both May 16th (Sat) and May 17th (Sun)

Petit Clair

Petit Clair is an everyday confectionery shop. We offer a variety of baked goods with different tastes and textures, from sweet to savory.

Featured Product: Original Gift Set

Participating on both May 16th (Sat) and May 17th (Sun)

Ankodoki

A shop started by Kinoshita Seian, located in Omiya, Saitama.