Sendai PARCO Spring 2026 NEW & RENEWAL Part 2: Additional Tohoku-First Shops to Open!

From February to July 2026, Sendai PARCO is undergoing a large-scale renewal of 25 shops and over 2,000 square meters, under the themes of "Improving Quality of Life", "Expanding High-Sensitivity Fashion Zones", and "Expanding Entertainment Shops". Following the first announcement of the Spring 2026 NEW & RENEWAL, this release introduces brands opening from May 2026 onwards. The newly appearing "atmos", opening its first store in the Tohoku area, focuses on sneakers as fashion and broadcasts Tokyo's sneaker culture to the world. Similarly, "Clarks", also a first in the Tohoku region, is a British shoe brand founded in 1825. They will carry a wide lineup ranging from historic iconic products to evolved latest collections. Furthermore, on PARCO1/7F, "Sylvanian Families Mori no Ouchi Premium", a specialty store for the highly popular dollhouse series "Sylvanian Families", will open for the first time in the Tohoku area. Also opening on the same floor for the first time in Tohoku is "Nishimura Yuji Purchasing Department Main Store Sendai". It will serve as a flagship store carrying merchandise of popular characters like "Gokigen Panda" and "Konezumi", loved by a wide range of generations. Through this spring renewal, Sendai PARCO aims to go beyond just a place for shopping, enhancing the experiential value to provide new discoveries and excitement. We will enrich our customers' daily lives and continue to provide a place where people can experience the latest lifestyle trends, fashion, and entertainment as a landmark in Tohoku. ## Sendai PARCO 2026 SPRING Part 2 Featured TOPICS - [TOPIC 1] PARCO1/4F First shoe shops in Tohoku NEW OPEN! ~ Broadcasting further fashion culture alongside renewed stores ~ - [TOPIC 2] PARCO1/7F Character and entertainment shops further enriched ~ Becoming the leading entertainment content hub in the Tohoku area with popular character merchandise and graphic items ~ https://sendai.parco.jp/feature/detail/?id=105235 ## [TOPIC 1] PARCO1/4F First shoe shops in Tohoku NEW OPEN! ~ Broadcasting further fashion culture alongside renewed stores ~ First in Tohoku [NEW on Friday, May 29] atmos PARCO1/4F