Parco Co., Ltd. (Headquarters: Shibuya, Tokyo) has appointed artist JACKSON kaki for the 26th installment of its corporate message campaign, 'SPECIAL IN YOU.', which expresses the company's commitment to incubation. JACKSON kaki engages in multimedia expression, including 3DCG, video, performance, installation, and sound, translating the relationship between the body and technology into a dislocated sensation. He has been deeply involved with 'P.O.N.D. (Parco Opens New Dimension),' a festival for next-generation creators held by Shibuya PARCO, since its inception. Furthermore, he participated early on as an artist in 'NEWVIEW,' an XR exploration project by Parco, STYLY, and Loftwork, presenting cutting-edge XR works and winning the PARCO PRIZE at the 'NEWVIEW AWARDS 2024.' He has also participated in various projects, including an Audio Visual performance using 3DCG at Shinsaibashi PARCO and the exhibition 'Desiring City' at Shibuya PARCO. This advertisement was filmed at the site where JACKSON kaki's creative work is produced. What is 'SPECIAL' to JACKSON kaki, who continues to work across boundaries and think about what creation will be in the future?

FACT BOX

  • Source: PR TIMES
  • Category: campaign