PARCELLE JEWELRY Ehime Matsuyama Store (Iyotetsu Takashimaya) Announces New Products and Events for April

PARCELLE JEWELRY (株式会社PARCELLE | Parcelle Co., Ltd. / Headquarters: Shibuya-ku, Tokyo, Representative Director: Kotoe Shinada), a jewelry brand from Ebisu, Tokyo, is a brand that creates "jewelry that stays close to your heart" using unique materials such as natural stones, diamonds, pearls, and coral, each handcrafted by Japanese artisans.

At the PARCELLE JEWELRY Ehime Matsuyama store on the 1st floor of the Iyotetsu Takashimaya Main Building, we will be showcasing the charm of gemstones from multiple perspectives throughout April with new products and monthly events.

For NEW ARRIVALS, we will introduce Luce, which reflects the light of spring in its five-stone color arrangement. The slender form with its light colors and the unique color combinations of each piece come together to create an expression that complements spring attire.

For JEWELRY EVENTS, we will hold STONE marché on Saturday, April 4th and Sunday, April 5th, TRUNK SHOW on Tuesday, April 21st and Wednesday, April 22nd, and CARAVAN on Wednesday, April 29th. Throughout the month, we will convey the appeal of gemstones and custom creations from different angles, from opportunities to see the individuality of the gems themselves, to a day to deepen consultations on bespoke pieces, and an opportunity to introduce new items before their general release.

* All PARCELLE JEWELRY items are one-of-a-kind, and the placement and types of natural stones and diamonds used differ for each. The images published in this release are examples of products.
* Each item is limited in quantity and will be discontinued once sold out. Please be aware in advance.
* The content of this release is based on information as of the announcement date. Product information, prices, service content, etc., are subject to change without notice.

NEW ARRIVALS

■ Luce ― Reflecting the light of spring in a slender form

New color combinations inspired by the colors of spring are added to Luce.

Luce features five gemstones elegantly arranged on a slender arm. It is a ring where each color plays a light rhythm within its neat appearance.

The stone setting is designed with a reflective surface and a prong setting that easily captures light, clearly enhancing the impression of “light” that Luce has always valued.

Each color combination is unique, reminiscent of the soft overlaps of colors seen in young leaves, petals, and spring scenery.

By incorporating color variations into a structured design, these pieces are easy to blend into everyday wear and offer a seasonal touch.

JEWELRY EVENTS

At PARCELLE JEWELRY Ehime Matsuyama store in April, we will hold three different events: an opportunity to engage with the individuality of the gemstones themselves, a day to deepen consultations on custom creations, and two days to view new products before their general release and limited-edition jewelry.

At the STONE marché on Saturday, April 4th and Sunday, April 5th, we will offer about 100 diverse loose stones, allowing you to choose while comparing differences in color, shape, and texture.

At the TRUNK SHOW on Tuesday, April 21st and Wednesday, April 22nd, new jewelry before general release and limited collections will be showcased, presenting the widest lineup of the month.

Furthermore, at CARAVAN on Wednesday, April 29th, Yoko Miyamoto will be present in-store to provide consultations on everything from gemstone selection to custom creation, maintenance, and remodeling.

■ STONE marché ― Saturday, April 4th and Sunday, April 5th

“STONE marché” is a popular monthly event where you can encounter around 100 unique gemstones. These two special days allow not only consultations for custom creations but also the option to take home loose stones as they are. All loose stones during the event will be offered at approximately half their regular price.

At PARCELLE JEWELRY Ehime Matsuyama store in April, we have focused on diamonds and cameos.

For diamonds, you can compare differences in color and shape, including fancy purplish-pink reminiscent of petals, yellow with soft light, and calm brown tones, as well as hexagon cuts. Particularly striking is the cabochon-cut black diamond. While diamonds are generally crafted with facet cuts to bring out sharp brilliance, by intentionally shaping them into cabochons, a quiet luster and depth of expression that differs from intense sparkle are highlighted. These are rare stones with limited circulation and few opportunities to be introduced.

Alongside these, cameos hand-carved by Italian artisans will also be displayed. Each is a one-of-a-kind piece featuring different motifs such as flowers, moons, stars, and horses, made from various materials including sardonyx and black mother-of-pearl. The designs, entrusted with meanings such as progress, growth, hope, beauty, and vitality, leave a lasting impression as a piece to welcome during the turning point of a new season.

In addition, morganite, lapis lazuli, opal, turquoise, spinel, and sapphire will also be introduced. These two days offer an opportunity to touch upon the individuality of the gemstones themselves and consult on custom creations.

■ TRUNK SHOW ― Tuesday, April 21st and Wednesday, April 22nd

The "TRUNK SHOW," held for two days each month, is an event where you can get a sneak peek at new jewelry before its general release and limited collections, featuring the largest selection of jewelry in the store for the month. With a diverse array of new and limited-edition jewelry, our staff will carefully offer suggestions tailored to your attire.

The April TRUNK SHOW will focus on rubies and blue sapphires.

Mozambique rubies impress with their dense, bright crimson. Sri Lankan blue sapphires boast a deep, clear blue with a quiet presence. By depicting with a single color, the individuality of the stone itself stands out more, and the impression becomes clearer.

Nature, which has primarily featured diamonds until now, has prepared new designs for this TRUNK SHOW, crafted exclusively with rubies and blue sapphires. By layering vivid colors on soft contours reminiscent of ribbons fluttering in the wind, a delicate yet strong presence is achieved.

For rubies, we combine them with skin-friendly K10 pink gold to bring out a soft luster. For blue sapphires, we offer two types of K10, yellow gold and white gold; the subtle differences in how the blue appears with each metal create depth in their expression.

We will also introduce pave designs, including Mira. Mira, characterized by its delicate stone setting by artisans, is a series where pave set on both sides of the ring creates a sparkling effect as if the gemstones are spilling over. Opportunities to see these at permanent stores have been limited, as they have mainly been introduced at CARAVAN and POP UP SHOP events.

This event will be held at PARCELLE JEWELRY Ehime Matsuyama store for two days on Tuesday, April 21st and Wednesday, April 22nd.

■ CARAVAN ― Wednesday, April 29th ― Special consultation session with founding member Yoko Miyamoto

“CARAVAN” is a special event held once a month where Yoko Miyamoto (@yoko_parcelle), a founding member, designer, and buyer of PARCELLE JEWELRY, is present in-store to directly convey the charm of gemstones and jewelry.

The April CARAVAN will feature Paraiba Tourmaline, Padparadscha Sapphire, and Tanzanite.

Central among these is Paraiba Tourmaline from Mozambique. Characterized by its vivid neon blue to greenish hue, born from copper content, and high transparency, the PARCELLE JEWELRY Ehime Matsuyama store has prepared loose stones, including large ones. Stones of various shapes and sizes, including heart shapes, will be available, allowing comparison of the impression of light that changes with surface area.

Alongside these, Padparadscha Sapphire, known for its delicate color reminiscent of a lotus flower, and Tanzanite, with its striking deep clear blue-violet, will also be showcased. Each possesses different tones and individuality, allowing you to choose while observing the expression of the stone itself.

On the day, approximately 100 loose stones will be introduced, including the three featured themes, as well as colored stones like spinel. You can consult with Miyamoto, who personally sourced each stone, about both the inherent charm of the gemstone and its impression after being set.

At CARAVAN, in addition to custom orders using in-store loose stones, we also accept orders for loose stones you bring in, jewelry maintenance and remodeling, and full custom orders. We will carefully guide you through the process from stone selection to completion, according to your individual wishes.

To ensure a relaxed browsing experience, we recommend making an appointment. Please call PARCELLE JEWELRY Ehime Matsuyama store directly at (089-948-2856) for inquiries.

PARCELLE JEWELRY Ehime Matsuyama Store

The PARCELLE JEWELRY Ehime Matsuyama store, which opened on April 30, 2025, is the first permanent store in the Chugoku-Shikoku region. In the calm atmosphere of Iyotetsu Takashimaya, you can view a diverse range of one-of-a-kind jewelry including colored stones, diamonds, and pearls. There is also a seated consultation area, providing a relaxed space for everyone from first-time visitors to those who wish to carefully choose. In addition to existing collections, expert stylists will carefully guide you through everything from selecting loose materials to custom order consultations.
◯ Store Manager: Shidozawa (@ayaka_parcelle)

◯ Store: Iyotetsu Takashimaya Main Building 1F, Accessory Sales Floor, 5-1-1 Minatomachi, Matsuyama City, Ehime Prefecture 790-8587

◯ Phone/Fax: 089-948-2856

◯ Instagram: https://www.instagram.com/parcelle_matsuyama/

◯ Business Hours: 10:00 AM - 7:00 PM
◯ Holidays: Follows department store closing days
* Business days and hours are subject to change. Please be aware in advance.

Jewelry that stays close to your heart. PARCELLE JEWELRY

PARCELLE JEWELRY, which started from a small street-level store in Ebisu, Tokyo in 2013, has the concept of "jewelry that stays close to your heart." Valuing the techniques of a bygone era, each piece of jewelry is carefully crafted by Japanese artisans to be a partner that brightens your daily life. Currently, we offer our products at department stores nationwide and POP UP SHOPs, including our main store in Ebisu, Takashimaya stores in Shinjuku, Yokohama, Kyoto, Osaka, and Iyotetsu (Matsuyama City), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin store, and Tsuruya Department Store.

◯ Operating Company: PARCELLE Co., Ltd.

◯ Representative Director: Kotoe Shinada (@kotoe_parcelle)

◯ Founded: 2013 (incorporated in 2015)

◯ Headquarters: JP-BASE Shibuya 3F, 2-17-9 Higashi, Shibuya-ku, Tokyo 150-0011

◯ Corporate Website: https://parcelle.jp/
◯ Online Store: https://parcelle-jewelry.com/

◯ Instagram: https://www.instagram.com/parcelle_jewelry/

◯ Official LINE: https://page.line.me/713ofhwa
◯ Brand Official Xiaohongshu Account: https://www.xiaohongshu.com/user/profile/673ae7d8000000001d02c69d

■ Online Store "PARCELLE JEWELRY ONLINE" Now Open!