PAPABUBBLE Celebrates 21st Anniversary with Limited-Edition Anniversary Candies and Special Campaigns
PAPABUBBLE, a candy specialty brand, is celebrating its 21st anniversary in Japan by launching limited-edition, increased-volume candies and special mixes on May 28. Anniversary events will be held at the Nakano store, alongside an online purchase campaign.
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- 📰 Published: May 21, 2026 at 19:00
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PAPABUBBLE, a 'Craft Candy Theater,' is celebrating its 21st anniversary in Japan. The company will release a candy series with the content increased from 40g to 50g for a limited time. Pre-orders began on May 21, 2026, via the official website, with nationwide store sales starting on May 28.
■ The '21' Special: An Anniversary Mix Filled with Luck and Playfulness
Inspired by the milestone number '21,' the special anniversary candy mix features designs and flavors themed around hope, success, and the lucky number '777.'
- 21 Mix: 740 yen (including tax)
■ Barcelona: The Birthplace of PAPABUBBLE in Every Piece
Inspired by Barcelona, this mix features fruit flavors such as peach, grape, and passion fruit, capturing the essence of the city's culture and art.
- Barcelona Mix: 740 yen (including tax)
■ Anniversary Events at the First Japanese Store (Nakano)
On June 20-21, 150 'Cat Tail Lollipops' will be given away each day. On June 27-28, a raffle will be held for every 1,000 yen spent, offering prizes including extra-large lollipops.
■ Online Store Exclusive Campaign
From May 21 to June 25, five customers who purchase products will be chosen by lottery to receive a 'Candy BAG' set of 8 bags (valued at 5,000 yen).
■ The '21' Special: An Anniversary Mix Filled with Luck and Playfulness
Inspired by the milestone number '21,' the special anniversary candy mix features designs and flavors themed around hope, success, and the lucky number '777.'
- 21 Mix: 740 yen (including tax)
■ Barcelona: The Birthplace of PAPABUBBLE in Every Piece
Inspired by Barcelona, this mix features fruit flavors such as peach, grape, and passion fruit, capturing the essence of the city's culture and art.
- Barcelona Mix: 740 yen (including tax)
■ Anniversary Events at the First Japanese Store (Nakano)
On June 20-21, 150 'Cat Tail Lollipops' will be given away each day. On June 27-28, a raffle will be held for every 1,000 yen spent, offering prizes including extra-large lollipops.
■ Online Store Exclusive Campaign
From May 21 to June 25, five customers who purchase products will be chosen by lottery to receive a 'Candy BAG' set of 8 bags (valued at 5,000 yen).
FAQ
Where can I buy PAPABUBBLE's 21st anniversary products?
They will be sold at stores nationwide and the official website starting May 28.
When are the anniversary events at the Nakano store?
Lollipop distribution is June 20-21, and the raffle is June 27-28.
How long does the online campaign run?
The online campaign runs until June 25.