PAPABUBBLE Opens New Store in Shibuya Scramble Square on April 28 with 20+ Fruit Varieties and Exclusive Campaigns

Craft Candy Theater 'PAPABUBBLE' will open its 22nd location, 'PAPABUBBLE Shibuya Scramble Square Store,' on Tuesday, April 28, 2026, at Tokyu Foodshow Edge, B2nd floor of Shibuya Scramble Square in Tokyo.

A New Candy Experience with Over 20 Types of Fruit The new Shibuya Scramble Square store is designed to fully showcase the brand's signature fruit candies. It proposes a new way to enjoy the balance of 'acidity' and 'sweetness,' offering a rich selection of candies not available at other locations.

The newly developed store-exclusive item is the 'Fruit Single BAG (20g),' allowing customers to choose from over 20 fruit varieties. In addition to standard flavors, limited-edition flavors are also available. These are prepared in 20g portions—half the usual size—so customers can enjoy a wide variety of tastes in small amounts.

Furthermore, the store features an integrated kitchen where visitors can experience the artisans' craftsmanship firsthand. In a store filled with sweet aromas, you can purchase colorful candies made right before your eyes.

Located directly connected to Shibuya Station, it is a highly convenient spot for visiting after work or for choosing souvenirs. It provides a sensory-rich experience through fruit aromas, flavors, and even tastings of freshly made candy.

[Shibuya Scramble Square Store Exclusive] - Fruit Single BAG (20g): 451 yen each

Opening Memorial Campaign: Exclusive Lollipops and Original Boxes as Gifts To celebrate the opening, a special campaign will be held for a limited time from April 28 (Tue) to May 6 (Wed). Customers who purchase four 'Fruit Single BAGs (20g)' will receive an original box (usually 151 yen) for free. Additionally, a special watermelon lollipop, available only here, will be presented as a gift—offering an early taste of summer. *While supplies last. *Limit one per customer per transaction.

[Store Details] PAPABUBBLE Shibuya Scramble Square Store Address: Shibuya Scramble Square Shop & Restaurant B2F Tokyu Foodshow Edge, 2-24-12 Shibuya, Shibuya-ku, Tokyo Phone: 080-7087-6515 Hours: 10:00–21:00

About PAPABUBBLE 'It isn't candy if it isn't exciting.' PAPABUBBLE is not just a shop that sells candy. You can watch artisans knead and cut candies from scratch right before your eyes. You can choose your favorites from among them. One bite offers a new kind of deliciousness. Fun to watch, fun to choose, fun to eat. During those moments, everyone looks on with childlike eyes. After all, candy is meant to bring excitement.

Born in Barcelona in 2003, PAPABUBBLE has elevated traditional sugar-crafting techniques into a performance called 'Craft Candy Theater.' Please enjoy this one-of-a-kind experience.