PAÑPURI to Hold Pop-Up at Kyoto BAL from April 18 (Sat) to May 31 (Sun) & Japan-Exclusive "DEW MEMORY" and "RAW MOOD" to Launch Nationwide on April 17 (Fri)

PAÑPURI, a Thai fragrance brand that embodies the wellness philosophy of balancing mind and body through scent, will hold a pop-up at Kyoto BAL from Saturday, April 18th to Sunday, May 31st.

Additionally, two rose fragrances with different expressions inspired by Japanese cities, "DEW MEMORY | Kyoto" and "RAW MOOD | Tokyo," which were pre-launched at Isetan Shinjuku Main Store from Wednesday, March 25th, will be available for nationwide sale from Friday, April 17th.

The spatial concept, "Pocket Ritual," is inspired by a custom that has continued in Kyoto for several hundred years. It references the act of holding beauty, nourishment, and thoughts in the palm of one's hand and opening it when needed—like stacked bento boxes, tea brewed on a mountain path, a small parcel wrapped in cloth, or a small charm to protect one's journey. Starting from the point where taste, scent, and craft become a "portable ritual," it reinterprets beauty not as something to be shown, but as something to be carried. Folds reminiscent of a Furoshiki (wrapping cloth) and rearrangeable, movable wooden trays create a transition of zones and seasonal arrangements, allowing one to quietly feel the subtle changes like Kyoto's "72 micro-seasons*".

*72 micro-seasons: A traditional Japanese calendar that divides the year into 72 seasons of about five days each.

New Product Information - Japan Exclusive

＜Scented Topography＞

DEW MEMORY | Kyoto

■ Product Features

Kyoto, a city where inherited beauty harmonizes, exuding a calm elegance.

The scent of ancient rose, possessing clear transparency and deep tranquility.

■ Scent Description

With dignity