Palma Co., Ltd. Presents at Study Session Hosted by Japan Rental Box Association
Palma Co., Ltd. presented at a study session hosted by the Japan Rental Box Association, discussing market trends and practical data in the trunk room industry. The company will continue to support businesses through data and services to contribute to the industry's growth.
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- 📰 Published: April 8, 2026 at 22:00
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Palma Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Junichi Kimura) delivered a lecture on "The Current State of the Trunk Room Industry" at a study session hosted by the Japan Rental Box Association on March 27, 2026.
This lecture was conducted as the first part of a study session for member companies of the association, with Takamasa Shimomura, Executive Officer and Head of Business Strategy at Palma, as the speaker. He shared insights from the latest market trends and practical perspectives with industry professionals.
## Key Points of the Lecture
~ The Reality of the Industry Seen Through Market Growth and Practical Data ~
In this lecture, the current situation and changes in the trunk room industry were explained based on the following themes:
* Growth and expansion trends in the self-storage market
* User trends and market reality seen from Palma's data
* Customer acquisition and marketing data for our own brand "Keypit"
The domestic self-storage market has been steadily expanding over the past decade and is in a growth phase as an industry.
Within this context, Palma's new application review requests have increased by approximately 196% compared to 10 years ago, and the cumulative guaranteed contract balance has grown from approximately 58,000 cases to 135,000 cases, about a 231% increase. This confirms the rise in demand in conjunction with market expansion.
This lecture presented not only the overall market movements but also insights based on real-world data.
## High Interest as a Venue for Sharing the Industry's "Now"
On the day, many industry professionals, primarily self-storage operators, participated. The Q&A session after the lecture featured in-depth discussions on practical matters, reflecting the high level of interest in the industry.
The Japan Rental Box Association, which organized this study session, is an organization established to promote the safe and healthy development of rental box businesses such as containers and trunk rooms. Currently, it has 42 regular members and 21 supporting members.
Palma actively participates in such initiatives and continues to disseminate information that contributes to the advancement of the entire industry.
## Future Outlook
While the trunk room market is expected to continue expanding, the responses required from businesses, such as operational sophistication and changes in customer acquisition methods, are expected to become increasingly diverse.
As an industry infrastructure company, Palma will continue to support the growth of businesses through both data and services, and contribute to the development of the self-storage market.
## Lecture Overview
Date & Time: March 27, 2026 (Friday) 14:00 - 17:00
Organizer: Japan Rental Box Association (https://www.rentalbox.org/)
Lecture Theme: "The Current State of the Trunk Room Industry"
Speaker: Takamasa Shimomura, Executive Officer, Head of Business Strategy, Palma Co., Ltd.
This lecture was conducted as the first part of a study session for member companies of the association, with Takamasa Shimomura, Executive Officer and Head of Business Strategy at Palma, as the speaker. He shared insights from the latest market trends and practical perspectives with industry professionals.
## Key Points of the Lecture
~ The Reality of the Industry Seen Through Market Growth and Practical Data ~
In this lecture, the current situation and changes in the trunk room industry were explained based on the following themes:
* Growth and expansion trends in the self-storage market
* User trends and market reality seen from Palma's data
* Customer acquisition and marketing data for our own brand "Keypit"
The domestic self-storage market has been steadily expanding over the past decade and is in a growth phase as an industry.
Within this context, Palma's new application review requests have increased by approximately 196% compared to 10 years ago, and the cumulative guaranteed contract balance has grown from approximately 58,000 cases to 135,000 cases, about a 231% increase. This confirms the rise in demand in conjunction with market expansion.
This lecture presented not only the overall market movements but also insights based on real-world data.
## High Interest as a Venue for Sharing the Industry's "Now"
On the day, many industry professionals, primarily self-storage operators, participated. The Q&A session after the lecture featured in-depth discussions on practical matters, reflecting the high level of interest in the industry.
The Japan Rental Box Association, which organized this study session, is an organization established to promote the safe and healthy development of rental box businesses such as containers and trunk rooms. Currently, it has 42 regular members and 21 supporting members.
Palma actively participates in such initiatives and continues to disseminate information that contributes to the advancement of the entire industry.
## Future Outlook
While the trunk room market is expected to continue expanding, the responses required from businesses, such as operational sophistication and changes in customer acquisition methods, are expected to become increasingly diverse.
As an industry infrastructure company, Palma will continue to support the growth of businesses through both data and services, and contribute to the development of the self-storage market.
## Lecture Overview
Date & Time: March 27, 2026 (Friday) 14:00 - 17:00
Organizer: Japan Rental Box Association (https://www.rentalbox.org/)
Lecture Theme: "The Current State of the Trunk Room Industry"
Speaker: Takamasa Shimomura, Executive Officer, Head of Business Strategy, Palma Co., Ltd.