'russet' reinterprets the monogram. Connecting to the future with 'russet horizons', updating value through artist collaborations

In celebration of its 25th anniversary, 'russet' is launching 'russet horizons,' a rebranding project that explores new possibilities for its monogram. As part of this project, a POPUP event will be held in Yoyogi, Tokyo, starting Friday, May 29, 2026, to exhibit and sell one-of-a-kind remade pieces and limited collaboration items created in partnership with artists. ▼ Click here for the special site https://russet.jp/horizons/ This project, which focuses on 'the value of a single item' that cannot be expressed through mass production, is also attracting attention as an attempt to present a new way for fashion to exist. ■ About 'russet horizons' In the singular, 'horizon' means the earth's skyline or the sea's horizon, but in the plural form, it represents the scope of one's vision, knowledge, and experience. To interact with someone / that is to collaborate, means to broaden your horizons and look at the world. And at the same time, an awareness of deeply looking at the 'individual' that is yourself is born... The naming was inspired by the words of Yataro Matsuura. Centered around the brand's iconic monogram, we will revamp our previous image and explore new expressions that connect to the next generation. ■ Project Background As russet reaches its 25th anniversary in 2025, it launched this project to find new value in the monogram that has been loved for many years. In today's era of increasing diversity and digitalization, we will create unprecedented brand appeal by intentionally incorporating analog craftsmanship and the perspectives of artists. In addition, sustainable initiatives, such as reusing colored monogram materials that had nowhere else to go, are also an important element of this project. ■ Features of the Project - Artist collaborations directed by stylist Takashi Oyamada - Exhibition and sale of one-of-a-kind remade works that reconstruct existing items - Made-to-order sales of special collaboration items - Spatial design that fuses exhibition, sales, and installation - A sustainable approach through the regeneration of monogram materials ■ EXHIBITION Overview At this event, you can experience the worldview of the monogram, reconstructed from a perspective different from existing products, throughout the entire space. This is a special limited-time opportunity to enjoy the 'encounters' unique to one-of-a-kind items and expressions that can only be touched right there. Event Name: russet horizons POPUP Dates: Friday, May 29, 2026 - Tuesday, June 2, 2026 Venue: CONTRAST (1-49-4 Tomigaya, Shibuya-ku, Tokyo) Access: 1 minute walk from 'Yoyogi-koen' station on the Tokyo Metro Chiyoda Line / 2 minute walk from 'Yoyogi-Hachiman' station on the Odakyu Line URL: https://russet.jp/horizons/

- Exhibition and sale of one-of-a-kind remake works -> A group of works, each with a different background and production process - Made-to-order sales of special items - Installation exhibition Creators active in their respective fields of fashion, art, and photography have gathered for this project. ■ Participating Creators Director/Stylist: Takashi Oyamada Artists: KANEHIRO, POTTO (Tetsuya Yamamoto) Photographers: Takao Iwasawa, Reo Bannai, Emiri Habaki, Harumi Kohama ■ Future Outlook As a new challenge for the brand, 'russet horizons' will expand the possibilities of the monogram while transmitting value that connects to the next generation. Through this project, it is an opportunity to experience the appeal of russet from unprecedented perspectives, the one-of-a-kind items you can only meet here, and the new worldview of russet. Detailed information can be viewed from the link below. URL: https://russet.jp/horizons/