"Zundoko Shoten" to Open Pop-up Store at "minamoni Ariake," Revitalizing Commercial Facilities with Experiential Entertainment

Zundoko Shoten Co., Ltd. (Headquarters: Hitachinaka City, Ibaraki Prefecture; Representative: Takao Arai) announces the opening of a limited-time store at the large-scale commercial facility "minamoni Ariake," which will open on Wednesday, May 13, 2026. Funky Dagashiya Zundoko Shoten. This opening is part of an initiative to develop dagashiya (penny sweet shops) as a form of experiential entertainment in urban areas, based on the concept of "providing excitement that can only be experienced in real life through retro play." ■ Background of this exhibit: Expanding demand for “experiential entertainment” that creates stay value. In recent years, the utilization of commercial facilities and idle land requires content that creates a "reason for people to stay," going beyond mere product sales. Zundoko Shoten is a service that develops "experiential entertainment" by modernly re-editing the dagashiya culture, which was once the center of local communities, creating a space where shopping, playing, and spontaneous communication can coexist. By installing familiar content such as dagashi and retro toys in vacant spaces, it promotes facility traffic and maximizes stay time, providing new value to both entertainment companies and real estate owners. ■ Exhibit Content: A “funky dagashiya” enjoyable for all generations. At the upcoming "minamoni Ariake" store, the following content is planned: A wide range of products from nostalgic dagashi to the latest sweets. Gacha-gacha machines, retro toys, and lottery-style games. Children and adults alike can casually experience "fun that can only be had in real life" while shopping or during a short break. ■ Facility Information: Facility Name: "minamoni Ariake" Location: 1-34-4 Ariake, Koto-ku, Tokyo. Access: 10-minute walk from "Ariake-Tennis-no-Mori Station" on the Yurikamome Line. Floor: 2nd floor, section 2050. Business Hours: 9:00-21:00. ■ Partner Recruitment: Easy-to-implement, easy-to-monetize entertainment content. Zundoko Shoten is looking for the following partners: New store openings/event installations: Flexible対応 from short-term pop-ups to permanent installations. Contributes to monetizing vacant lots and revitalizing facilities. FC加盟: The business model, which can be established even in small spaces, allows for expansion as a community-based business. Corporate/event collaborations: We also provide dagashi assortments for children's associations and corporate events. You can choose the age group, restricted items (allergies, etc.), and whether wrapping is required, making it suitable for various situations. ■ Future Outlook: We will further strengthen collaboration with commercial facilities, entertainment facilities, and idle land. In an era of accelerating internet culture, we will re-ignite people's passion for content by approaching it with "experiential entertainment." ■ Inquiries: Zundoko Shoten Co., Ltd. inquiry page https://zundoko.co.jp/contact We are always available for consultations regarding new store openings, FC franchising, and corporate collaborations. "Nostalgia" becomes the newest form of entertainment. Zundoko Shoten will continue to provide "experiential value" that can only be born from real-life interaction. ■ Related: Vacant lot utilization project "1 Tsubo Entertainment". The Palette Group offers a space utilization solution called "1 Tsubo Entertainment," which can be implemented from a minimum of one tsubo (approx. 3.3 sqm). This is a business model that combines dagashiya, festival content, small games, capsule machines, etc., in commercial facilities, idle spaces, and unused lots to achieve monetization with low investment and in a short period. Features: Can be installed in small spaces (from approx. 1 tsubo). Low initial investment design. High effect on creating foot traffic and increasing stay time. Full-service operation. Zundoko Shoten's opening is positioned as part of the demonstration and expansion of this "1 Tsubo Entertainment" model, with an eye on further nationwide expansion. ■ Company Overview: Palette Group Co., Ltd. Representative: Representative Director Takao Arai. Established: December 14, 2017. Location: 8F Kanda North Front, 3-3-1 Kanda Kajicho, Chiyoda-ku, Tokyo. HP: https://palettegroup.co.jp/ Business: A general trading company specializing in the "asobi" (play) domain (wholesale of trading cards/hobbies, sales/rental of commercial equipment, operation of entertainment malls, industry-specific BPaaS provision, etc.). Business examples: "Toreca Mall," a mall facility specializing in trading card shops. "1 Tsubo Entertainment," installable from 1 tsubo to an entire building.