New Brand "Boom," Combining 1000-Yen Gacha and Experiential Amusement, Launched to Monetize Idle Commercial Spaces

Palette Group Inc. (CEO: Takao Arai, Headquarters: Chiyoda-ku, Tokyo) has launched "Boom," a new amusement brand that monetizes vacant lots and idle spaces within commercial facilities. It will be deployed for a limited time starting May 13, 2026, at the large commercial facility "minamoni Ariake." This brand offers a new space utilization model that provides visitors with "fun that makes them want to stop by" through experiential amusement corners centered on 1000-yen gacha machines, while creating opportunities for facility operators to improve foot traffic and generate revenue. New Brand: Boom ■ Background of the Brand Launch In recent years, the effective utilization of vacant lots and idle spaces resulting from tenant withdrawals has become a major challenge for commercial facilities. Meanwhile, consumer behavior is shifting from "goods consumption" to "experience consumption," increasing the demand for experiential entertainment that can be enjoyed even in a short time. Against this backdrop of market changes, Palette Group has launched the new brand "Boom" to "turn the space itself into entertainment." The main feature of "Boom" is its design, which allows for the short-term, low-load installation of amusement corners centered on 1000-yen gacha machines, instantly transforming vacant spaces in commercial facilities into visitor-drawing spots. The current deployment at "minamoni Ariake" also serves as a model verification through actual operation, an attempt to provide new value to both the facility and its visitors. ■ About Boom - Experiential entertainment with 1000-yen gacha x amusement - Short-term installation model that can immediately monetize vacant lots - Contributes to improving foot traffic and dwell time in commercial facilities - Easy-to-implement system with suppressed initial costs. Overturning the convention that "vacant lot = cost" with a new revenue model. We transform previously burdensome idle spaces into revenue-generating areas through entertainment content, proposing a new option for facility management. The "chance x experience value" created by 1000-yen gacha. Centered on 1000-yen gacha and amusement machines that generate high anticipation despite their simplicity, we design a flow that naturally encourages visitors to stop by, providing a satisfying experience even in a short time. Design aimed at improving overall facility foot traffic. We focus not on standalone sales but on activating the overall flow of the facility, contributing to driving traffic to surrounding tenants and increasing dwell time. ■ Current Exhibition Facility "minamoni Ariake" Facility Name: minamoni Ariake. Location: 1-4-34 Ariake, Koto-ku, Tokyo. Access: 10-minute walk from Ariake-Tennis-no-Mori Station on the Yurikamome line. Floor: 2nd floor, section 2050. Business Hours: 9:00-21:00. Planned for nationwide expansion in commercial facilities. In the future, we plan to systematize "Boom" as a brand and expand its deployment to commercial facilities and idle spaces nationwide. We also have various other entertainment facility brands and will promote the introduction of experiential content as a new way to utilize vacant lots and idle spaces for facility owners.