New Service '1 Tsubo Entertainment' Launched to Create Store Visit Motivation with Experiential Entertainment, Transforming Stores from Just 1 Tsubo

Palette Group Inc. (Headquarters: Kanda North Front 8F, 3-3-1 Kanda Kaji-cho, Chiyoda-ku, Tokyo; Representative Director: Takao Arai) has officially commenced full-scale provision of its vacant space monetization service, "1 Tsubo Entertainment." ■ New Strategy for "Gathering Places" Evolving into an "Experiential Store" with Entertainment Introduction In recent years, consumer behavior has shifted from "product consumption" to "experience consumption." Seizing this trend, our company offers a new solution that transforms vacant spaces in stores into "places where people gather for enjoyment." Furthermore, this service can accommodate spaces as small as 1 tsubo (approx. 3.3 sqm) up to entire buildings or sections within commercial facilities, enabling the flexible creation of entertainment spaces tailored to the facility's scale and purpose. FRESPO Shinkana Crane games, capsule toys including 1,000 yen per play gacha: Large commercial facility "FRESPO Shinkana" in Kita-ku, Sakai City, Osaka Prefecture. Kyoto BiVi Nijo Large capsule toy vending machine: Inbound section of Kyoto BiVi Nijo. ■ What is the "1 Tsubo Entertainment" Service? Our "1 Tsubo Entertainment" service is a matching solution that connects owners who want to utilize idle spaces (from a minimum of 1 tsubo to an entire building) with service providers by installing entertainment machines within stores. In other words, it is a vacant space utilization service that simultaneously generates "customer attraction" and "revenue." This service can be introduced in a wide range of stores and facilities with vacant spaces, such as commercial facilities, operating companies, and electronics retailers. It transforms previously underutilized spaces into "experiential venues" that create motivation for customers to visit, contributing to the overall value enhancement of the store. ■ "Two Zeros" Promised to Partners To significantly lower the hurdles for introduction, our company promises the following two points: ① Zero Initial Costs and Fixed Costs All initial costs, such as equipment and installation fees, are borne by our company. No fixed costs are incurred, allowing for worry-free introduction without investment risk. ② Nearly Zero Operational Burden Our company handles all operational tasks, including product replenishment, sales collection, and troubleshooting. *In the initial stage, some cooperation may be requested. ■ Synergistic Effects Created by Facilities × Entertainment Installing such entertainment corners not only boosts sales but also brings positive changes to the entire facility. ・Acquisition of New Customers It creates new reasons for visiting for younger generations, IP fans, and those who previously had few opportunities to visit. ・Extended Stay Time Gacha and crane games extend the time spent within the facility, contributing to increased circulation and improved sales and repeat rates for the main business. ・Customer Attraction through SNS Spread Highly topical prizes and experiences are shared on social media, creating new customer flows where people visit specifically for these attractions. ■ Prize and Machine Lineup Carefully Selected Prizes Aligned with Trends We offer a wide range of highly collectible items, including IP goods from Pokémon and popular anime, trendy 3D stickers, and hard-to-obtain trading cards. *The above is an example, and the lineup can be flexibly configured according to events and target demographics. By providing "value that is currently hard to obtain," we make visiting itself a purpose, generating strong customer attraction. Machine Design Blending with the Store The installed machines are designed to be space-saving yet impactful. Layout proposals tailored to the store's atmosphere and concept enable natural integration without a sense of incongruity. ■ Introduction Flow Introduction is completed in three simple steps. STEP 1: Consultation and On-site Survey We confirm the available space and propose the optimal introduction plan. STEP 2: Contract and Design We determine the type and arrangement of machines, layout, and conclude the contract. STEP 3: Installation and Operation Start Operation begins immediately after installation. Revenue generation is possible in the shortest time. ■ Regarding Property Recruitment Seeking New Partners for Vacant Space Utilization Our company is widely recruiting properties and spaces where "1 Tsubo Entertainment" can be installed. We welcome inquiries from companies with underutilized spaces, such as event spaces or vacant sections within commercial facilities, large store spaces like electronics retailers, and idle sections owned by operating companies. This service can flexibly accommodate spaces from a minimum of 1 tsubo to entire sections, and even whole buildings. In addition to installing individual machines, we also handle the planning and construction of entertainment zones, such as specialized trading card areas (Toreca Mall). For companies facing challenges such as "having vacant spaces with undetermined usage" or "wanting to achieve stable monetization instead of short-term events," we offer solutions for customer attraction and revenue.