Palsystem Launches Special 'Onigiri Good' Page to Boost Food Self-Sufficiency
Key facts
- Palsystem Launches Special 'Onigiri Good' Page to Boost Food Self-Sufficiency
- Palsystem Consumers' Co-operative Union launches the 'Onigiri Good' special page on June 18, National Rice Ball Day, to promote rice consumption and improve Japan's food self-sufficiency rate. For every 10,000 collective actions, 1 ton of directly sourced rice will be donated to children's cafeterias.
- Source: PR Times
- Date: June 18, 2026
Direct answer
Palsystem Consumers' Co-operative Union launches the 'Onigiri Good' special page on June 18, National Rice Ball Day, to promote rice consumption and improve Japan's food self-sufficiency rate. For every 10,000 collective actions, 1 ton of directly sourced rice will be donated to children's cafeterias.
- Citation
- Palsystem Launches Special 'Onigiri Good' Page to Boost Food Self-Sufficiency (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
Palsystem Consumers' Co-operative Union launches the 'Onigiri Good' special page on June 18, National Rice Ball Day, to promote rice consumption and improve Japan's food self-sufficiency rate. For every 10,000 collective actions, 1 ton of directly sourced rice will be donated to children's cafeterias.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 19:30
- 🔍 Collected: June 18, 2026 at 10:47
- 🤖 AI Analyzed: June 19, 2026 at 09:49 (23h 1m after Collected)
Palsystem Consumers' Co-operative Union (Headquarters: Shinjuku-ku, Tokyo; Chairperson: Atsuyuki Shibusawa) will launch a special 'Onigiri Good' page on its official website on Thursday, June 18—National Onigiri Day—to promote rice consumption and improve Japan’s food self-sufficiency rate. The initiative introduces educational food activities centered on rice balls, and will tally reactions on the website and social media, along with event participation. Upon reaching a cumulative total of 10,000 'actions,' the Union will donate 1 ton of directly sourced rice to local children’s cafeterias and similar organizations.
Addressing Declining Rice Consumption and Challenges in Rice-Producing Regions
As part of its sustainable 'Koeteku' (Go Beyond) initiative toward achieving its 2030 Vision, Palsystem has been promoting rice consumption since 2023 under the theme 'Kome de Koeteku' (Go Beyond with Rice), recognizing rice as essential to improving Japan’s food self-sufficiency.
Domestic rice consumption has been declining annually, and farmers are increasingly retiring due to aging populations and rising input costs. Recent supply instability has further discouraged rice consumption, raising concerns of a surplus in the 2025 rice harvest.
To support sustainable domestic rice production—particularly through direct-producer partnerships—Palsystem is launching 'Onigiri Good,' encouraging everyday rice consumption by celebrating 'onigiri,' a cherished part of Japan’s rich food culture.
'Onigiri Good' Special Page and Action Overview
Starting June 18—designated 'Onigiri Day' in honor of the discovery of Japan’s oldest onigiri fossil in Ishikawa Prefecture—the special page will go live. Featuring illustrations by artist Yuu Nagaoka, known for his work on the 'Koeteku' campaign, the page will share onigiri-related content and track action progress.
- Launch Date: Thursday, June 18, 2026
- Special Page URL: https://www.pal-system.co.jp/koeteku/okome/onigiri/
- Main Content: Onigiri recipes, stories about onigiri, and a progress graph tracking total actions
[Rice Donation Program]
The following participation activities will be counted as 'actions.' For every cumulative 10,000 actions achieved, Palsystem will donate 1 ton of its directly sourced rice to support organizations such as local children’s cafeterias.
- Posts on the special page, social media, or community sites
- Reactions such as 'likes' or 'good' on posts
- Participation in 'Onigiri Good'-related events
[Collaborative Campaigns]
- Posting campaign on official X (formerly Twitter) (June 5–28)
Palsystem Consumers' Co-operative Union
Address: Rakus East Shinjuku, 2-2-6 Okubo, Shinjuku-ku, Tokyo
Chairperson: Atsuyuki Shibusawa
Total business volume (13 member cooperatives using integrated system): ¥260.42 billion
Total membership: 1.762 million (as of March 31, 2025)
Member Cooperatives: Palsystem Tokyo, Palsystem Kanagawa, Palsystem Chiba, Palsystem Saitama, Palsystem Ibaraki-Tochigi, Palsystem Yamanashi-Nagano, Palsystem Gunma, Palsystem Fukushima, Palsystem Shizuoka, Palsystem Niigata Tokimeki, Palsystem Kyosai-ren, Saitama Prefectural Workers’ Cooperative, Ai-Co-op Miyagi
Website: https://www.pal-system.co.jp/
Keywords:
Addressing Declining Rice Consumption and Challenges in Rice-Producing Regions
As part of its sustainable 'Koeteku' (Go Beyond) initiative toward achieving its 2030 Vision, Palsystem has been promoting rice consumption since 2023 under the theme 'Kome de Koeteku' (Go Beyond with Rice), recognizing rice as essential to improving Japan’s food self-sufficiency.
Domestic rice consumption has been declining annually, and farmers are increasingly retiring due to aging populations and rising input costs. Recent supply instability has further discouraged rice consumption, raising concerns of a surplus in the 2025 rice harvest.
To support sustainable domestic rice production—particularly through direct-producer partnerships—Palsystem is launching 'Onigiri Good,' encouraging everyday rice consumption by celebrating 'onigiri,' a cherished part of Japan’s rich food culture.
'Onigiri Good' Special Page and Action Overview
Starting June 18—designated 'Onigiri Day' in honor of the discovery of Japan’s oldest onigiri fossil in Ishikawa Prefecture—the special page will go live. Featuring illustrations by artist Yuu Nagaoka, known for his work on the 'Koeteku' campaign, the page will share onigiri-related content and track action progress.
- Launch Date: Thursday, June 18, 2026
- Special Page URL: https://www.pal-system.co.jp/koeteku/okome/onigiri/
- Main Content: Onigiri recipes, stories about onigiri, and a progress graph tracking total actions
[Rice Donation Program]
The following participation activities will be counted as 'actions.' For every cumulative 10,000 actions achieved, Palsystem will donate 1 ton of its directly sourced rice to support organizations such as local children’s cafeterias.
- Posts on the special page, social media, or community sites
- Reactions such as 'likes' or 'good' on posts
- Participation in 'Onigiri Good'-related events
[Collaborative Campaigns]
- Posting campaign on official X (formerly Twitter) (June 5–28)
Palsystem Consumers' Co-operative Union
Address: Rakus East Shinjuku, 2-2-6 Okubo, Shinjuku-ku, Tokyo
Chairperson: Atsuyuki Shibusawa
Total business volume (13 member cooperatives using integrated system): ¥260.42 billion
Total membership: 1.762 million (as of March 31, 2025)
Member Cooperatives: Palsystem Tokyo, Palsystem Kanagawa, Palsystem Chiba, Palsystem Saitama, Palsystem Ibaraki-Tochigi, Palsystem Yamanashi-Nagano, Palsystem Gunma, Palsystem Fukushima, Palsystem Shizuoka, Palsystem Niigata Tokimeki, Palsystem Kyosai-ren, Saitama Prefectural Workers’ Cooperative, Ai-Co-op Miyagi
Website: https://www.pal-system.co.jp/
Keywords:
FAQ
What is the goal of 'Onigiri Good'?
To promote rice consumption and food self-sufficiency by donating 1 ton of rice per 10,000 actions.
What counts as an action?
Social media posts, likes, and event participation—all contribute toward the donation goal.
What is the special page URL?
Visit https://www.pal-system.co.jp/koeteku/okome/onigiri/ for details.
Who is running this campaign?
Palsystem Consumers' Co-operative Union, with 13 member cooperatives nationwide.
How long does the campaign last?
Launched on June 18, 2026, and ongoing.