Eat Onigiri and Gift Rice to Children's Cafeterias: Pal System Launches 'Onigiri Good' Action
Pal System Consumers' Co-operative Union has launched the 'Onigiri Good' action to promote rice consumption and support local children's cafeterias. For every 10,000 participant actions, such as social media posts, 1 ton of rice will be donated. The campaign aims to improve food self-sufficiency while fostering community engagement through the simple act of eating onigiri.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 27, 2026 at 11:15 (43 min after Collected)
Pal System Consumers' Co-operative Union (Headquarters: Shinjuku, Tokyo; President: Atsushi Shibasawa) has launched the 'Onigiri Good' action to promote rice consumption and improve Japan's food self-sufficiency. This initiative is part of Pal System's sustainable action program 'Toward a Better Tomorrow.' By encouraging people to eat and appreciate rice, the program will donate Pal System's direct-from-farm rice to regional children's cafeterias based on the number of participant actions.
Targeting 1 Ton of Rice for 10,000 Actions
Using the catchphrase 'Smile when eating, heartwarming when making,' the action includes various events and online projects to celebrate the joy of eating rice. Total participation throughout the year will be counted as 'Actions,' with a goal of reaching 10,000 actions to trigger a 1-ton rice donation. The recipients will be children's cafeterias within the 12-prefecture activity area of Pal System. Further details will be announced on a special website launching on June 18, which is designated as 'Onigiri Day' in Japan.
First Phase via 'Palmo!' User Community
The first project is a posting campaign on 'Palmo!', an exclusive community platform for Pal System users. Members can join by posting photos of onigiri or sharing related stories with the hashtag #onigirigood. Participants will receive Pal System loyalty points, and three lucky winners will receive 'Sake Hogushi' (shredded salmon), a popular onigiri filling. Every post counts as an 'Action,' directly contributing to the rice donation for children's cafeterias.
[Participation Guidelines]
- Eligibility: Pal System users registered on 'Palmo!'
- Campaign Period: Until May 31, 2026, 23:59
- How to Join: Register on 'Palmo!' (free) and post with #onigirigood
- Prizes: 30 Palmo points for all participants; 'Sake Hogushi' for 3 winners via lottery.
Pal System Consumers' Co-operative Union operates across 12 prefectures with total business volume of 260.4 billion yen and 1.76 million members as of March 2025.
Targeting 1 Ton of Rice for 10,000 Actions
Using the catchphrase 'Smile when eating, heartwarming when making,' the action includes various events and online projects to celebrate the joy of eating rice. Total participation throughout the year will be counted as 'Actions,' with a goal of reaching 10,000 actions to trigger a 1-ton rice donation. The recipients will be children's cafeterias within the 12-prefecture activity area of Pal System. Further details will be announced on a special website launching on June 18, which is designated as 'Onigiri Day' in Japan.
First Phase via 'Palmo!' User Community
The first project is a posting campaign on 'Palmo!', an exclusive community platform for Pal System users. Members can join by posting photos of onigiri or sharing related stories with the hashtag #onigirigood. Participants will receive Pal System loyalty points, and three lucky winners will receive 'Sake Hogushi' (shredded salmon), a popular onigiri filling. Every post counts as an 'Action,' directly contributing to the rice donation for children's cafeterias.
[Participation Guidelines]
- Eligibility: Pal System users registered on 'Palmo!'
- Campaign Period: Until May 31, 2026, 23:59
- How to Join: Register on 'Palmo!' (free) and post with #onigirigood
- Prizes: 30 Palmo points for all participants; 'Sake Hogushi' for 3 winners via lottery.
Pal System Consumers' Co-operative Union operates across 12 prefectures with total business volume of 260.4 billion yen and 1.76 million members as of March 2025.