Eiko Koike, Playing an HR Executive, Dynamically Solves Sales Manager Shotaro Mamiya's Personnel Challenges with Talent Palette!!

Plus Alpha Consulting Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Katsuya Mimitsu; Securities Code: 4071) has launched a new CM series for its market-leading (*1) talent management system, "Talent Palette" (hereinafter "Talent Palette"), which is widely adopted by companies aiming to leverage data for talent utilization, human capital management, HR digital transformation (DX), and reskilling initiatives.

(*1) Source: ITR, "ITR Market View: Human Resources Management Market 2026" – Vendor Revenue Share in HR Management Market (forecast for FY2024–2025)

<CM Story>

The moment you face various HR-related issues and troubles—sometimes it feels like an inescapable crisis. This CM boldly reimagines such crises as an adventurous drama set in ancient ruins!

Deep within a dark, mysterious ruin, a rookie sales manager, Mamiya (played by Shotaro Mamiya), silently confronts a personnel challenge. As he stands helpless in a dead-end situation, an HR executive officer, Koike, appears dramatically with the cry: "Then! Talent Palette!!" Utilizing the system's features, Koike swiftly resolves Mamiya's personnel dilemma—truly a savior in action!

Ruins! Caves! Temples! The launch of a thrilling HR adventure CM series unfolds across iconic adventure movie settings!

<CM Videos>

1. "Optimal Placement in Crisis" Edition

Mamiya struggles to interpret the chaotic personnel data carved into the ruins. Koike steps in to guide him toward a solution.

2. "Career Path in Crisis" Edition

Mamiya rides a mine cart alone, overwhelmed by too many possible career paths. Koike extends a helping hand.

3. "Performance Evaluation in Crisis" Edition

Mamiya bursts into a temple, furious at his superior's unusual performance evaluation. Koike makes a dramatic entrance to bring resolution.

Broadcast Start: Monday, June 15, 2026

Media: Taxi CMs and other transit advertising, web platforms

Cast: Eiko Koike, Shotaro Mamiya

<Character and Cast Introduction>

HR Executive Officer Koike (played by Eiko Koike)

Born November 20, 1980, in Tokyo. Made her drama debut in 1998. Since then, she has actively worked across TV, film, stage, and commercials.

<Awards> Lead actress in film "Kiss" – 63rd Mainichi Film Awards Best Actress, among others "The Eighth Day's Cicada" – 85th Kinema Junpo Best Supporting Actress, 35th Japan Academy Prize Outstanding Supporting Actress, among others Lead in stage play "Goodbye" – 23rd Yomiuri Theater Award Best Actress Taiga drama "The 13 Lords of the Shogun" – 31st Hashida Award

Stage play "Bakuretsu Chushingura ~ Sakura Fubuki THUNDERSTRUCK" – 33rd Yomiuri Theater Award Excellence Actress

Recent major works include the drama "Groundmen" (Netflix), "Shinjuku Wild Hospital" (Fuji TV), among others.

Currently a regular on "Entertainers Seriously Think! Dokkiri GP" (Fuji TV) and "Crazy Journey" (TBS).

Sales Manager Mamiya (played by Shotaro Mamiya)

Born June 11, 1993

Made his acting debut in 2008 with the TV drama "Scrap Teacher: Teacher Rebirth."

Made his film debut as lead actor in "Everyone to the Gallows" (2017). Won Best Actor at the 29th Film Critics Awards for "He Never Dies, She Never Dies" (2020) and the Elan d'or Award for Newcomer in 2023. Recent appearances include dramas "Number MG5" (22), "ACMA:GAME Akuma Game" (24), "Ignite - Lawless Lawyers" (25), "Good and Bad Things" (25), and films "Tokyo Revengers" series (21, 23), "Strange House" (24), "Street Kingdom" (26), and "Bad Lieutenant: Tokyo" (scheduled 2026 release).

<About Talent Palette>

"Talent Palette (https://www.pa-consul.co.jp/talentpalette/)" is an all-in-one talent management system developed by Plus Alpha Consulting Co., Ltd., equipped with all essential functions required by HR professionals.

It aggregates and analyzes diverse talent data—including personnel information, career history, skills, mindset (aptitude), employee aspirations, daily motivation and engagement, and healthcare (well-being)—to support data-driven decision-making beyond mere intuition or experience.

The system enhances a wide range of HR initiatives, including talent development with transfer simulation and training programs, text mining for early detection of turnover signals, prevention of hiring mismatches, and monitoring of human capital KPIs.

Its scalability, featuring over 7,200 functions, has earned high praise from numerous enterprises, securing the No.1 market share in revenue among large and mid-sized enterprises (*). With over 4,800 companies using the system and a retention rate of 99.6% (as of March 2026), it leverages extensive real-world success to contribute to sustainable corporate growth.

<Feedback from Talent Palette Users>

In the "Talent Management" category on ITreview, it has received high ratings for "speed of development" and "flexibility of functionality."

• "The system offers a wide range of well-developed features and is very user-friendly. Centralized management of HR data enables comprehensive talent management. Individual employee information is conveniently displayed on a single dashboard screen."

• "We can centrally manage and operate various HR systems such as goal setting and performance reviews. The design and intuitive usability are excellent, even for employee users."

*Source: ITreview (as of June 2026)

<About Plus Alpha Consulting Co., Ltd.>

Plus Alpha Consulting Co., Ltd. (https://www.pa-consul.co.jp/) operates as a "visualization platform company that continuously creates added value from all kinds of information." Since its founding in 2006, the company has provided cloud-based solutions centered on technologies such as "text mining" and "data mining"—which visualize big data like customer feedback, customer/purchase data, and HR information to generate actionable insights. By visualizing diverse information, the company develops and sells software, provides consulting services, and creates new ventures to deliver +α (plus alpha) value to its clients' businesses.