ETVOS Introduces CRM/MA Tool 'Customer Rings'

Plus Alpha Consulting Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Katsuya Mimuro; Securities Code: 4071) is pleased to announce that ETVOS Co., Ltd. (Headquarters: Osaka City, Osaka; Representative: Hifumi Ogawa; hereinafter 'ETVOS') has adopted its CRM/MA tool 'Customer Rings'. ■Adopted as a flexible marketing platform from customer analysis to action for LTV improvement ETVOS needed a system capable of analyzing customer situations and executing detailed MA measures tailored to their behavior, such as converting trial purchases to regular subscriptions, sending cart abandonment emails, and notifying about point expiration, all aimed at improving customer LTV. In the pre-implementation environment, the majority of operational effort was spent on distributing advertisements and campaign information for each brand, leaving insufficient time for strategic marketing activities based on analysis results. To solve this issue, ETVOS evaluated and adopted Customer Rings as its marketing platform, appreciating its UI that is easy to handle even with a small team and its ability to analyze customer data from multiple angles. Through this implementation, ETVOS aims to improve ROI by integrating owned media data and building a PDCA cycle that leverages customer data for marketing measures. [Comment from ETVOS Representative] While analysis and MA functions for LTV improvement were required, the ease of use of the UI was particularly important for operation with a small team. Customer Rings has superior operability compared to the previously used system, and the ability to delve deeper into analysis results was the deciding factor for adoption. By running a data-driven media PDCA cycle in-house, we aim to deepen customer understanding and contribute to building brand awareness, empathy, and fandom through highly empathetic communication. 'Customer Rings (https://www.customer-rings.com/)' is a marketing platform that visualizes each individual customer and enables customer-centric marketing. It has been adopted by over 800 companies, evolving with the latest marketing trends by fusing CRM (customer management, analysis, utilization) know-how cultivated from extensive consulting experience with MA (Marketing Automation). Furthermore, it is actively incorporating the increasingly popular generative AI technology, focusing on developing new features aimed at further improving the efficiency and sophistication of marketing operations. By providing a system that supports not only the efficiency of measures and analysis but also customer understanding, we support your customer-centric CRM activities. Plus Alpha Consulting Co., Ltd. (https://www.pa-consul.co.jp/) is a 'visualization platform company that continuously creates added value from all kinds of information.' Since its establishment in 2006, it has been engaged in cloud solution business centered on technologies such as 'text mining' and 'data mining,' which have the power to 'visualize' big data like customer feedback, customer/purchase data, and HR information, providing insights. By 'visualizing' various information, the company develops and sells software, provides consulting, and creates new businesses to create +α (plus alpha) value for its clients' businesses.