Tohoku Electric Power Promotes Human Resource Strategy Linked to Mid-to-Long-Term Vision with Talent Management System "Talent Palette"

Plus Alpha Consulting Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Katsuya Mimuro; Securities Code: 4071) announced today the publication of a case study regarding the implementation of its No. 1 market share (*1) talent management system, "Talent Palette" (hereinafter: Talent Palette), by Tohoku Electric Power Co., Inc. (Headquarters: Sendai City, Miyagi Prefecture; hereinafter: Tohoku Electric Power). Talent Palette is widely adopted by numerous large enterprises and mid-sized companies with the aim of utilizing data-driven human resources, practicing human capital management, digital transformation of HR operations, and promoting reskilling.

(*1) Source: ITR "ITR Market View: Human Resource Management Market 2025" Human Resource Management Market: Sales Share by Vendor (FY2023-2024 Forecast)

▶Details of the case study can be found here: https://www.pa-consul.co.jp/talentpalette/case/details/tohoku-epco.html

Tohoku Electric Power is advancing mid-to-long-term transformations in anticipation of changes in its business structure, including stable electricity supply in the Tohoku and Niigata regions, expansion of renewable energy, and creation of new business areas.

To formulate a human resource strategy linked to this mid-to-long-term vision, it was essential to accurately grasp the current situation and recognize the gap with the future ideal. Therefore, Talent Palette was introduced to incorporate data into HR decisions, which tend to be subjective, and to elevate the overall human resource strategy.

At the company, which has over 10,000 employees (*2), diverse human resource requirements were organized into approximately 200 items, achieving visualization of skill data. By creating a "human resource portfolio" as the ideal state for the 2030s and understanding the gap with the current situation, the company clarified human resources to be prioritized for development and recruitment, leading to improved accuracy in personnel transfers and recruitment plans.

(*2) Total for Tohoku Electric Power and Tohoku Electric Power Network (as of the end of March 2025)

Leveraging Talent Palette's consulting support, Tohoku Electric Power has improved its engagement surveys for strengthening human capital. Furthermore, by analyzing results including free-form text through text mining, it has enhanced its understanding of employee satisfaction and issues.

Going forward, Tohoku Electric Power aims to foster a culture where employees autonomously consider their careers. To address issues identified from surveys, the company will promote mechanisms for employees to independently envision their career paths, create an environment where young employees can easily find role models using Talent Palette, and support their career development. Additionally, by introducing the "Thanks Point" function, gratitude among employees will be visualized, leading to revitalized daily communication and improved workplace atmosphere.

<About Talent Palette>

"Talent Palette" (https://www.pa-consul.co.jp/talentpalette/) is an all-in-one talent management system provided by Plus Alpha Consulting Co., Ltd., equipped with all the necessary functions for HR personnel.

It aggregates and analyzes diverse human resource data such as personnel information, career history, skills, aptitude (mindset), employee wishes and aspirations, daily motivation and engagement, and healthcare. It supports data-driven decision-making, not solely relying on intuition and experience.

Specifically, it enhances a wide range of HR measures, including personnel placement simulations, training including human resource development, extraction of resignation signs through text mining, prevention of hiring mismatches, and monitoring of human capital KPIs.

Furthermore, its scalability with over 7,200 functions is highly evaluated by many companies, having achieved No.1 sales share (*1) among large enterprises and mid-sized companies. Leveraging its extensive track record of over 4,500 client companies and a 99.6% retention rate (as of the end of September 2025), it contributes to companies' sustainable growth.

<Evaluation of Talent Palette>

In ITreview's "Talent Management" category, it receives high evaluations for its "development speed" and "flexibility of functions."

- It has a wide range of functions and is very easy to use. HR information can be managed centrally, enabling comprehensive human resource management. Personal information can be viewed on a single screen on the dashboard, which is very convenient.

- It can centrally manage and operate a wide range of HR systems, including goal setting and evaluations, and its design and intuitive operability are excellent for employees, who are the users.

Source: ITreview (as of May 2026)

<About Plus Alpha Consulting Co., Ltd.>

Plus Alpha Consulting Co., Ltd. (https://www.pa-consul.co.jp/) was established in 2006 as a "visualization platform company that continuously generates added value from all information," providing customer support.