[2026 Mother's Day Survey] 80% of Men Realize Wives' and Mothers' Fatigue but Struggle with Gift Selection. Approximately 70% of Mothers Strongly Desire 'Improved Sleep Quality'
Wellness brand 'mariness' conducted a survey on 2026 Mother's Day gifts. It revealed that 80% of men recognize their wives' and mothers' fatigue but struggle with gift selection, and approximately 70% of mothers desire 'improved sleep quality.'
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:32
- 🤖 AI Analyzed: April 30, 2026 at 13:45 (2h 13m after Collected)
Wellness brand "mariness" conducted a survey on "The Ideal and Reality of Mother's Day Gifts" targeting ① men planning to give Mother's Day gifts to their wives/mothers and ② women in their 30s-50s with children.
Many people choose classic gifts like carnations and sweets to express gratitude on Mother's Day. However, for modern mothers juggling work, housework, and childcare, what they truly seek may not be tangible items, but rather "ultimate rest" to heal daily fatigue or "time for themselves."
So, to what extent do husbands and sons, as gift-givers, notice the signs of their mothers' fatigue? And what kind of gifts do mothers truly wish for?
Therefore, wellness brand "mariness" (https://mariness.jp/) conducted a survey on "The Ideal and Reality of Mother's Day Gifts" targeting ① men planning to give Mother's Day gifts to their wives/mothers and ② women in their 30s-50s with children.
Survey Outline: Survey on "The Ideal and Reality of Mother's Day Gifts"
[Survey Period] March 1 (Sun) – March 5 (Thu), 2026
[Survey Method] Internet survey by PRIZMA (https://www.prizma-link.com/press)
[Number of Respondents] 920 people
[Target Respondents] Monitors who answered that they were ① men planning to give Mother's Day gifts to their wives/mothers, or ② women in their 30s-50s with children at the time of the survey.
[Survey Source] P2C Studio Inc. (https://mariness.jp/)
[Monitor Provider] Sacrisa
For Mother's Day 2026, approximately half of men plan to give "flowers" as the No. 1 gift! The budget is "less than 3,000-5,000 yen" for about 40% of respondents.
What preparations are men planning to give Mother's Day gifts making for this year's Mother's Day?
When men planning to give Mother's Day gifts to their wives/mothers were asked, "What do you plan to give your wife/mother for Mother's Day 2026?", the most common answer was 'Flowers (carnations, etc.) (46.3%)', followed by 'Sweets (26.2%)' and 'Meals (eating out, homemade, ordered-in, etc.) (20.7%).'
'Flowers,' such as carnations, which symbolize Mother's Day, accounted for about half, showing strong enduring support.
Meanwhile, gifts that can be enjoyed together, such as 'Sweets' and 'Meals,' also ranked high, suggesting a trend towards valuing time spent with family, not just tangible gifts.
Also, a certain number of respondents answered 'Not decided yet,' indicating that some men are still undecided about Mother's Day gifts.
When asked about the "Mother's Day gift budget," the most common answer was 'Less than 3,000-5,000 yen (40.0%)', followed by 'Less than 5,000-10,000 yen (21.9%)' and 'Less than 3,000 yen (18.1%).'
The budget for gifts, 'Less than 3,000-5,000 yen,' accounted for about 40%, which aligns with the general price range for flowers and sweets that ranked high in the previous question. This suggests that gift-givers choose this price range as a "safe line for expressing standard gratitude without failure."
Also, about 20% for 'Less than 3,000 yen' is presumed to be chosen as a price range that does not overly concern the recipient, while still sufficiently conveying gratitude with flowers or a small sweet.
On the other hand, about 20% chose the 'splurge' price range of 'Less than 5,000-10,000 yen,' indicating a strong desire to generously reward their mothers for their daily efforts on this special annual occasion.
About 70% of men struggle with Mother's Day gift selection! Approximately half say they "don't know what they really want."
When asked, "Do you struggle with Mother's Day gift selection?", about 70% answered 'Always struggle (35.4%)' or 'Sometimes struggle (37.8%).'
About 70% have some kind of dilemma regarding Mother's Day gift selection, which suggests a serious desire to truly please, rather than just going through the motions.
When those who answered 'Always struggle' or 'Sometimes struggle' in the previous question were asked about the "reasons why they often struggle with Mother's Day gift selection," the most common answer was 'I don't know what they really want (54.4%)', followed by 'Tend to give the same thing every year (become routine) (44.6%)' and 'Even if I ask them, they don't have specific wishes (23.1%).'
Approximately half revealed the serious situation of 'not knowing what they really want' for the recipient.
Also, about 40% cited "becoming routine," suggesting an awareness that choosing classic gifts has become formalized.
Furthermore, about 20%
Many people choose classic gifts like carnations and sweets to express gratitude on Mother's Day. However, for modern mothers juggling work, housework, and childcare, what they truly seek may not be tangible items, but rather "ultimate rest" to heal daily fatigue or "time for themselves."
So, to what extent do husbands and sons, as gift-givers, notice the signs of their mothers' fatigue? And what kind of gifts do mothers truly wish for?
Therefore, wellness brand "mariness" (https://mariness.jp/) conducted a survey on "The Ideal and Reality of Mother's Day Gifts" targeting ① men planning to give Mother's Day gifts to their wives/mothers and ② women in their 30s-50s with children.
Survey Outline: Survey on "The Ideal and Reality of Mother's Day Gifts"
[Survey Period] March 1 (Sun) – March 5 (Thu), 2026
[Survey Method] Internet survey by PRIZMA (https://www.prizma-link.com/press)
[Number of Respondents] 920 people
[Target Respondents] Monitors who answered that they were ① men planning to give Mother's Day gifts to their wives/mothers, or ② women in their 30s-50s with children at the time of the survey.
[Survey Source] P2C Studio Inc. (https://mariness.jp/)
[Monitor Provider] Sacrisa
For Mother's Day 2026, approximately half of men plan to give "flowers" as the No. 1 gift! The budget is "less than 3,000-5,000 yen" for about 40% of respondents.
What preparations are men planning to give Mother's Day gifts making for this year's Mother's Day?
When men planning to give Mother's Day gifts to their wives/mothers were asked, "What do you plan to give your wife/mother for Mother's Day 2026?", the most common answer was 'Flowers (carnations, etc.) (46.3%)', followed by 'Sweets (26.2%)' and 'Meals (eating out, homemade, ordered-in, etc.) (20.7%).'
'Flowers,' such as carnations, which symbolize Mother's Day, accounted for about half, showing strong enduring support.
Meanwhile, gifts that can be enjoyed together, such as 'Sweets' and 'Meals,' also ranked high, suggesting a trend towards valuing time spent with family, not just tangible gifts.
Also, a certain number of respondents answered 'Not decided yet,' indicating that some men are still undecided about Mother's Day gifts.
When asked about the "Mother's Day gift budget," the most common answer was 'Less than 3,000-5,000 yen (40.0%)', followed by 'Less than 5,000-10,000 yen (21.9%)' and 'Less than 3,000 yen (18.1%).'
The budget for gifts, 'Less than 3,000-5,000 yen,' accounted for about 40%, which aligns with the general price range for flowers and sweets that ranked high in the previous question. This suggests that gift-givers choose this price range as a "safe line for expressing standard gratitude without failure."
Also, about 20% for 'Less than 3,000 yen' is presumed to be chosen as a price range that does not overly concern the recipient, while still sufficiently conveying gratitude with flowers or a small sweet.
On the other hand, about 20% chose the 'splurge' price range of 'Less than 5,000-10,000 yen,' indicating a strong desire to generously reward their mothers for their daily efforts on this special annual occasion.
About 70% of men struggle with Mother's Day gift selection! Approximately half say they "don't know what they really want."
When asked, "Do you struggle with Mother's Day gift selection?", about 70% answered 'Always struggle (35.4%)' or 'Sometimes struggle (37.8%).'
About 70% have some kind of dilemma regarding Mother's Day gift selection, which suggests a serious desire to truly please, rather than just going through the motions.
When those who answered 'Always struggle' or 'Sometimes struggle' in the previous question were asked about the "reasons why they often struggle with Mother's Day gift selection," the most common answer was 'I don't know what they really want (54.4%)', followed by 'Tend to give the same thing every year (become routine) (44.6%)' and 'Even if I ask them, they don't have specific wishes (23.1%).'
Approximately half revealed the serious situation of 'not knowing what they really want' for the recipient.
Also, about 40% cited "becoming routine," suggesting an awareness that choosing classic gifts has become formalized.
Furthermore, about 20%