CARRAC, a Leader in Affiliate Operations, Adopts 'Hapitas Customer Survey' for New Data-Driven Infrastructure

Oz Vision Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryo Suzuki; hereinafter 'Oz Vision') is pleased to announce that its research service 'Hapitas Customer Survey,' which utilizes purchase and behavioral data, has been adopted by CARRAC Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yoshiteru Suezawa; hereinafter 'CARRAC') as the insight extraction foundation for its new affiliate operation scheme, 'Survey x Affiliate Planning.'

Background: 'Consumer-Centric Information Design' in the AI Search Era With the evolution of search algorithms and generative AI, conventional operations are struggling to produce results. CARRAC has begun providing operational designs based on the real voices of consumers for advertisers aiming to launch new affiliate programs or enhance existing ones.

As generative AI becomes widespread, consumer information gathering is shifting from 'searching on engines' to 'consulting AI.' Affiliate media now account for a large proportion of the sources referenced by AI, meaning affiliate marketing is evolving from a mere acquisition channel into a 'source evaluated and cited by AI.' In this market, 'competitive strategy beyond SEO rankings' and 'content design correctly evaluated by AI' are required.

Four Benefits of the 'Survey x Affiliate Planning' Scheme 1. Reduction of ineffective measures: Visualizing insights based on real voices. 2. CVR Improvement: Reflecting insights directly into affiliate measures. 3. Improved Reproducibility: Data-based operations and rapid PDCA. 4. Accelerated Decision-Making: Faster internal consensus through clear evidence.

Why Hapitas? An overwhelming member base that draws out 'honest opinions' linked to purchases. Hapitas Customer Survey leverages actual purchase data (e-commerce, home appliances, travel, finance, etc.) from 6 million members, functioning as a tool to 'drive action' rather than just an awareness survey.