Aim for Luxury Prizes Worth a Total of 1 Million Yen! 'Hapi Walk', a Feature to Support Walking Habits, is Released

Oz Vision Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryo Suzuki), which operates the point mall 'Hapitas', has launched 'Hapi Walk', a new feature designed to support the establishment of healthy walking habits by making walking enjoyable. To commemorate the launch, a special campaign offering luxury prizes worth a total of 1 million yen will also be held.

■ 'Daily Steps' Instantly Monetized. A New Feature to Lower the Psychological Barrier to Consistency

The new feature, 'Hapi Walk', automatically links with step data recorded on smartphones, allowing users to convert their steps into points with a single tap on the app screen.

Furthermore, within the app, the official character 'Hapion' walks alongside the user on the screen according to their steps and displays encouraging comments.

By combining a simple point-earning mechanism that eliminates complex operations with feedback from the character, this feature supports daily walking habits that are often difficult to maintain alone.

■ Survey Reveals 'Barriers to Consistency': About 8 out of 10 struggle with the seemingly easy act of 'walking'

The background behind the planning and development of this initiative lies in the pressing reality that 'walking habits', which should be easy, are actually the most difficult to establish.

A survey conducted among 3,002 Hapitas users revealed that only 21.8% answered that they could 'continue daily'. This means that the remaining 78.2% of users are facing a barrier to habit formation.

Reasons cited for 'not being able to continue' included decreased motivation due to 'results not being immediately visible', 'being too busy to spare time', and 'getting bored'.

■ Three Features to Turn Daily 'Walking' into an 'Exciting Experience' and Build Habits

Addressing the pressing concern of 'not being able to continue because results aren't immediately visible', 'Hapi Walk' is more than just a pedometer. It is equipped with three features designed to steadily turn daily steps into 'achievements' and make habit formation enjoyable.

By walking as usual and earning stamps, users can obtain points that can be exchanged for cash or PayPay on the same day. This mechanism provides tangible 'rewards' to maintain motivation.

Instead of aiming for the same goal every day, we focused on flexibility that allows users to walk according to their circumstances. Weekly step goals can be chosen from three levels (5,000 steps / 8,000 steps / 10,000 steps), allowing users to accumulate a sense of accomplishment at a comfortable pace that fits their lifestyle.

Walking alone can sometimes lead to boredom. 'Hapi Walk' features the official character 'Hapion', who provides cheerful feedback on calories burned and equivalents in terms of food. The intuitive design and the character's presence transform daily 'walking' into an 'exciting experience'.

■ How to Use (Easy Start in 3 STEPS!)

Simply open 'Hapi Walk' from your usual Hapitas app and start walking. You can begin earning points easily in 3 steps during your daily commute, school trips, or while shopping.

■ [Total 1 Million Yen!] 'Hapion's -100kg Diet Challenge!' Held

To celebrate the launch of 'Hapi Walk', a special campaign will be held aiming for a collective fat burn of 100kg among all users. This is a participatory event with luxury prizes to make daily walking feel like an exciting event.

＜Campaign Overview＞

• Campaign Name: Hapion's -100kg Diet Challenge!

• Campaign Period: March 31, 2026 - April 30, 2026

• Content:

  • Entry is available through the campaign page.

  • Luxury prizes worth a total of 1 million yen will be awarded by lottery to those who enter.

• How to Participate: For details, please check [ https://hapitas.jp/special/hapiwalkcp ].

• Prize Details:

Company Name: Oz Vision Inc.

URL: https://www.oz-vision.co.jp/

Representative: Ryo Suzuki, Representative Director

Address: 3-21-17 Jingumae, Shibuya-ku, Tokyo 150-0001

Established: May 26, 2006

＜Contact Information for Inquiries＞

Tel: 03-6630-7077

E-mail: pr@oz-vision.co.jp

Contact Person: Maeda