First Thin Noodle Type in "Sozai Market" Series! 'Sozai Market Sardine Snack (Sweet and Spicy Soy Sauce Flavor)' Using Sardines Landed at Choshi Port

Oyatsu Company Co., Ltd. (Headquarters: Tsu City, Mie Prefecture; President & Representative Director: Masashi Yokoyama) will launch nationwide on Monday, June 8, 2026, a new product in the "Sozai Market" series of snack foods that allow you to enjoy the nutrients of seafood as a snack, made using the Babystar manufacturing method: 'Sozai Market Sardine Snack (Sweet and Spicy Soy Sauce Flavor) Using Sardines Landed at Choshi Port'.
■ First Thin Noodle Type Joins the "Sozai Market" Series!
In response to the growing health consciousness that has also spread to snacking, we developed the "Sozai Market" series of healthy-feeling seafood snacks that make it easy to get the nutrients you care about. With the desire to make seafood, which tends to be avoided due to the hassle of cooking and cleaning up, more familiar and convenient, we have developed the "Sozai Market" series with plenty of seafood kneaded into the dough, offering three flavors: 'Sozai Market Sardine Snack', 'Sozai Market Tuna Snack', and 'Sozai Market Shrimp Snack'.
They feature a crispy, light texture typical of snack foods and the satisfying chewiness unique to thick noodles, and are enjoyed in a wide range of situations, from snacks for growing children to refreshment breaks during work or housework, and as accompaniments to alcohol.
From this "Sozai Market" series, the first thin noodle type, 'Sozai Market Sardine Snack (Sweet and Spicy Soy Sauce Flavor) Using Sardines Landed at Choshi Port', makes its debut. This product is a thin noodle snack with a sweet and spicy soy sauce flavor accented with ginger, made by kneading sardines landed at Choshi Port into the dough. It achieves the light texture unique to thin noodles and a fun, crispy, poppy texture. Enjoy the savory, sweet and spicy soy sauce flavor that spreads with each bite. Additionally, as it is a nutrition functional food (calcium) that allows you to intake calcium in addition to DHA and EPA, it is also recommended for those who want to easily incorporate the nutrients they care about while eating deliciously.
The package features a large illustration of the "Sozai Market" ambassador, Sakana-kun, resulting in a design that stands out at stores. Please give it a try.
[Product Overview]
Product Name: Sozai Market Sardine Snack (Sweet and Spicy Soy Sauce Flavor) Using Sardines Landed at Choshi Port
* Nutrition Functional Food (Calcium)
Net Weight: 61g
Price: Open price (expected store price: around 152 yen including tax)
Release Date: Monday, June 8, 2026 at convenience stores nationwide
Monday, June 22, 2026 at supermarkets nationwide
*Availability varies by company and store.
['Sozai Market' Series Product Overview]
Product Name: Sozai Market Sardine Snack (Slightly Ginger-Scented Sweet and Spicy Soy Sauce Flavor)
* Nutrition Functional Food (Calcium, Vitamin D)
Net Weight: 61g
Price: Open price (expected store price: around 152 yen including tax)
Sales Outlets: Supermarkets nationwide
*Availability varies by company and store.
Plenty of sardines are kneaded into the dough, and ginger powder is added to bring out the original aroma and flavor of the sardines while achieving a refreshing taste where the ginger flavor stands out.
Product Name: Sozai Market Tuna Snack (Slightly Wasabi-Flavored Rich Soy Sauce Taste)
* Nutrition Functional Food (Calcium, Vitamin D)
Net Weight: 61g
Price: Open price (expected store price: around 152 yen including tax)
Sales Outlets: Convenience stores and supermarkets nationwide
*Availability varies by company and store.
A snack with plenty of tuna, offering a crispy, crunchy texture. Tuna is kneaded into the dough, finished with a slightly wasabi-flavored rich soy sauce taste.
Product Name: Sozai Market Shrimp Snack (Mild Salt Flavor)
* Nutrition Functional Food (Calcium, Vitamin D)
Net Weight: 61g
Price: Open price (expected store price: around 152 yen including tax)
Sales Outlets: Supermarkets nationwide
*Availability varies by company and store.
A snack with a crispy, crunchy texture that lets you enjoy the flavor of shrimp. Shrimp powder, including sweet shrimp powder, is kneaded into the dough, finished with a mild flavor using salt from the Seto Inland Sea.
Product Name: Sozai Market Sardine Snack (Slightly Ginger-Scented Sweet and Spicy Soy Sauce Flavor) 6-Pack
* Nutrition Functional Food (Calcium, Vitamin D)
Net Weight: 90g (15g x 6 bags)
Price: Open price (expected store price: around 319 yen including tax)
Sales Outlets: Supermarkets nationwide
*Availability varies by company and store.
Product Name: Sozai Market Sardine Snack (Sweet and Spicy Soy Sauce Flavor) 4-Pack
* Nutrition Functional Food (Calcium, Vitamin D)
Net Weight: 56g (14g x 4 bags)
Price: Open price (expected store price: around 173 yen including tax)
Sales Outlets: Supermarkets nationwide
*Availability varies by company and store.
■ "O-yatsu no Chikara" Marked by a Energetic Star Logo
The "O-yatsu no Chikara" series delivered by Oyatsu Company, which has provided "snacks" including Babystar, carries the wish to "deliver snacks that support everyone's energy!" and features an energetic star character.
Oyatsu Company supports your healthy and rich "snack life" with "O-yatsu no Chikara," which stands by you who want to enjoy your daily snacks more deliciously and healthily.