[Mie Governor Courtesy Visit Report] Theme: 'Sanju' (Triple) Collaboration of Mie University Students x Mie Specialties x Mie Company! Visited Mie Governor to report the completion of an industry-academia collaboration product designed by students.
Oyatsu Company and Mie University students developed 'Baby Star Dodekai Ramen (Rich Ise Lobster Flavor with Lemon Scent)' using Mie specialties through an internship. They visited the Mie Governor to report its completion ahead of its May 4, 2026 release.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 01:00
- 🔍 Collected: April 11, 2026 at 00:29 (23h 29m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 00:00 (215h 30m after Collected)
Oyatsu Company Ltd. (Headquarters: Tsu City, Mie Prefecture; President and CEO: Masashi Yokoyama) paid a courtesy visit to Mie Governor Katsuyuki Ichimi on Thursday, April 9, 2026, alongside two student representatives who designed the product. The visit was to report the completion of the 'Mie University Industry-Academia Collaboration Certified Product', which was born from an internship program with Mie University based on a realistic work experience in product development.
*The 'Baby Star Dodekai Ramen (Rich Ise Lobster Flavor with Lemon Scent)'—devised by Mie University students with a strong focus on Mie, utilizing Mie Prefecture's specialties and tasted by the Mie Governor himself—will be released nationwide for a limited time starting Monday, May 4, 2026.
■ The theme is 'Mie'. A 'Sanju' (Triple) collaboration of Mie University Students x Mie Specialties x Mie Company
To nurture the next generation responsible for the future of manufacturing, Oyatsu Company launched an internship program in the summer of 2025 based on real work experiences on the front lines of product development. As the inaugural class, nine third-year students from Mie University's Faculty of Bioresources participated. Rather than simply 'teaching', the program emphasized students' own 'realizations' through experience, allowing them to undergo the full new product development process—from brainstorming and prototyping to gaining approval through a presentation in a meeting.
During the brainstorming sessions held in three groups, many initial ideas centered on 'flavors we want to eat ourselves.' However, as they analyzed customers and the market, their opinions shifted toward 'wanting to utilize Mie Prefecture's specialties.' They narrowed down six proposals to three for further examination and prototyping. They actually created prototypes for all three ideas and comprehensively evaluated them not only on appearance, aroma, taste, and texture, but also on production line suitability, seasonality, and uniqueness. As a result, they decided on the 'Rich Ise Lobster Flavor with Lemon Scent', using Meyer lemon—for which Mie Prefecture boasts the highest production volume in Japan—and Mie's specialty, Ise lobster. In the final product presentation to determine commercial viability, they passionately pitched the concept, their dedication, and their feelings put into the product to the management team, including the President. The management highly praised the product created from the unique perspectives of Mie University students, and it was unanimously decided to officially release it as an Oyatsu Company product.
The 'Baby Star Dodekai Ramen (Rich Ise Lobster Flavor with Lemon Scent)', born from the internship and devised by Mie University students, embodies a 'Sanju' (triple) collaboration theme where students developed a product using Mie's specialties alongside a Mie company. Thanks to the distinct sensibility and creativity of the students, it has become a snack packed with the charm of Mie.
*The 'Baby Star Dodekai Ramen (Rich Ise Lobster Flavor with Lemon Scent)'—devised by Mie University students with a strong focus on Mie, utilizing Mie Prefecture's specialties and tasted by the Mie Governor himself—will be released nationwide for a limited time starting Monday, May 4, 2026.
■ The theme is 'Mie'. A 'Sanju' (Triple) collaboration of Mie University Students x Mie Specialties x Mie Company
To nurture the next generation responsible for the future of manufacturing, Oyatsu Company launched an internship program in the summer of 2025 based on real work experiences on the front lines of product development. As the inaugural class, nine third-year students from Mie University's Faculty of Bioresources participated. Rather than simply 'teaching', the program emphasized students' own 'realizations' through experience, allowing them to undergo the full new product development process—from brainstorming and prototyping to gaining approval through a presentation in a meeting.
During the brainstorming sessions held in three groups, many initial ideas centered on 'flavors we want to eat ourselves.' However, as they analyzed customers and the market, their opinions shifted toward 'wanting to utilize Mie Prefecture's specialties.' They narrowed down six proposals to three for further examination and prototyping. They actually created prototypes for all three ideas and comprehensively evaluated them not only on appearance, aroma, taste, and texture, but also on production line suitability, seasonality, and uniqueness. As a result, they decided on the 'Rich Ise Lobster Flavor with Lemon Scent', using Meyer lemon—for which Mie Prefecture boasts the highest production volume in Japan—and Mie's specialty, Ise lobster. In the final product presentation to determine commercial viability, they passionately pitched the concept, their dedication, and their feelings put into the product to the management team, including the President. The management highly praised the product created from the unique perspectives of Mie University students, and it was unanimously decided to officially release it as an Oyatsu Company product.
The 'Baby Star Dodekai Ramen (Rich Ise Lobster Flavor with Lemon Scent)', born from the internship and devised by Mie University students, embodies a 'Sanju' (triple) collaboration theme where students developed a product using Mie's specialties alongside a Mie company. Thanks to the distinct sensibility and creativity of the students, it has become a snack packed with the charm of Mie.