Oyatsu Company Co., Ltd. (Headquarters: Tsu City, Mie Prefecture, Representative Director and President: Masashi Yokoyama) will release "Baby Star Ramen (Spicy Chicken Flavor)" with nostalgic Showa retro packaging, reminiscent of its original release, for a limited time nationwide from April 6, 2026, in anticipation of "Showa Day" in 2026, which marks the 100th anniversary of the Showa era.
2026 marks the 100th anniversary of Showa! "Showa Retro" Baby Star for adults who were once children
Long before ramen became a national dish, and before the word "snack" existed in Japan, in 1959 (Showa 34), the snack "Baby Star" was born, proposing the avant-garde eating style of eating ramen directly by hand. This somewhat peculiar snack, "Baby Star," has captivated the hearts of children throughout the ages and has walked alongside not only children but also adults through the Showa, Heisei, and Reiwa eras.
Now, in 2026, a milestone year marking 100 years since the first year of Showa, "Baby Star" will appear in Showa retro packaging, reminiscent of its original release.
In a daily life full of unpredictable uncertainties, we want to bring back the "excitement of those days" to adults who are a little tired. We have created a Baby Star that allows you to feel as if you've time-slipped back to those nostalgic days with one bite, finished with a spicy chicken flavor that can also be enjoyed as a snack.
When you open a bag of Baby Star and eat it, your face naturally looks up. Even if you spill a little, for some reason, you and everyone around you smile. Why not enjoy an exciting time with the fun snack "Baby Star"?
【Product Overview】
Product Name: Baby Star Ramen (Spicy Chicken Flavor)
Content: 65g
Price: Open price (Suggested retail price: around 141 yen including tax)
Release Date: April 6, 2026, nationwide convenience stores
April 20, 2026, nationwide supermarkets, etc.
*Availability may vary depending on companies and stores.
FACT BOX
- Source: PR TIMES
- Category: product_launch