Oyatsu Company Ltd. (Headquarters: Tsu City, Mie Prefecture; President: Masashi Yokoyama) will begin a sequential package renewal starting in March 2026 for its snack 'Kuchidoke Koji Sakumaro,' known for its light, airy, crispy texture and a uniquely fizzy, smooth-melting sensation.
The design has been refreshed to be more eye-catching and colorful, making the flavors easier to understand while enhancing the consistency with the comical appearance of the character 'Sakumaro,' a person from the Heian period.
'Sakumaro,' the Character Who Time-Traveled from the Heian Period, Gets a Colorful and Fun New Package
Snacks are more than just food; they are communication tools that turn time spent with family and friends into moments filled with smiles. 'Kuchidoke Koji Sakumaro' was born in 2022 to bridge the gap between people, combining a comical look with a nostalgic flavor.
By blending several types of corn flour, the snack achieves a light, crispy texture and a smooth melt that fizzes the moment it hits your tongue. The balance is carefully crafted to complement the natural, subtle sweetness of the corn, creating an addictive taste loved by both children and adults.
In response to the deliciousness of 'Kuchidoke Koji Sakumaro,' the Heian-era character 'Sakumaro'—who time-traveled to the Reiwa era—is also moving from simple, solid colors to a vibrant, colorful look! The renewal aims to communicate flavors more clearly while unifying the comical, adorable, and fun image of the brand.
With its light texture and smooth melt, 'Kuchidoke Koji Sakumaro' delivers a colorful 'snack time' filled with cross-generational smiles, whether enjoyed as a snack with drinks by adults or paired with fizzy, refreshing carbonated soft drinks by children.
Kuchidoke Koji Sakumaro Special Page: https://www.oyatsu.co.jp/product/sakumaro/
Kuchidoke Koji Sakumaro Special Site
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- Source: PR Times
- Category: News