Even the Heian-kyo Noble 'Sakumaro' Gets Colorful! Package Renewal for the Crispy, Fizzy, and Smooth-Melting Snack 'Kuchidoke Koji Sakumaro'

Oyatsu Company (Headquarters: Tsu City, Mie Prefecture; President: Masashi Yokoyama) will begin a phased renewal of the packaging for its snack 'Kuchidoke Koji Sakumaro,' known for its light, crispy texture and unique, smooth-melting sensation, starting in March 2026.

The design has been refreshed to make the flavors more intuitive and to enhance the sense of unity with the comical appearance of the Heian-era character 'Sakumaro,' resulting in a more eye-catching and colorful look.

■ 'Sakumaro,' the Time-Traveling Character from Heian-kyo, Gets a Colorful and Fun New Package

Snacks are not just for satisfying hunger; they are communication tools that turn time spent with family and friends into moments filled with smiles. 'Kuchidoke Koji Sakumaro' was born in 2022 to bridge the gap between people, combining a comical appearance with a nostalgic flavor.

By blending several types of corn flour, the snack achieves a light, crispy texture that melts away the moment it enters your mouth. The balance is carefully crafted to highlight the subtle, natural sweetness of the corn, creating an addictive flavor loved by both children and adults.

Captivated by the deliciousness of 'Kuchidoke Koji Sakumaro,' the Heian-era character 'Sakumaro'—who time-traveled to the Reiwa era—is also getting a makeover, moving from simple monochromatic tones to a colorful look! The renewal aims to communicate flavors more clearly while unifying the comical, adorable, and fun brand image.

With its light texture and smooth melt, 'Kuchidoke Koji Sakumaro' delivers a colorful 'snack time' filled with cross-generational smiles—perfect for adults to enjoy with a drink as a snack, or for children to pair with a refreshing carbonated soft drink.

Kuchidoke Koji Sakumaro Special Page: https://www.oyatsu.co.jp/product/sakumaro/

【Product Lineup】