[Case Study] Oyashiru's 2-Month "Hearing Training" for a Domestic Life Insurance Company Receives a High Satisfaction Score of 9.0

Oyashiru has recently introduced a corporate training program specializing in sales "hearing skills" for the customer contact department of a major domestic life insurance company. This marks our company's first corporate training case study.

In the sales activities of life insurance companies and financial institutions, many customers lack specialized knowledge, leaving their needs in a vague state. Furthermore, the products offered are complex and diverse. Therefore, in the sales activities of such industries, the "hearing skill" to clarify the customer's challenges is crucial for providing value. Against this backdrop, we utilized Oyashiru's strength in "skills and know-how to listen to the true feelings of the elderly" to conduct corporate training. The two-month training program received a high satisfaction rating of 9.0 out of 10.

In this press release, we will detail the background of the implementation, the content of the training, and its effects.

Background of This Implementation

In the training environment for insurance sales, there was a challenge: while training for such as specialized knowledge and product knowledge was substantial, the "hearing skill" to draw out customers' true feelings was not systematically developed within the organization.

"We truly want to learn Oyashiru's listening skills and know-how for drawing out the thoughts and feelings of the elderly," said the department head and manager, the decision-makers for the implementation. This statement spurred us to conceptualize and plan a training program that would be practical for their work.

Ultimately, we proposed not a group seminar but a 1-on-1 individual coaching format. This training involves a cycle of learning where the instructor listens to each participant's on-the-job challenges with customers, sets individual tasks, provides feedback on communication points in business negotiations tailored to the person, and helps them apply it in practice.

By adopting an individual and continuous coaching format, it is an approach specializing in individual problem-solving and skill enhancement.

Actual proposal material ▸ Training design focused on "developing" and "being able to do" for practical business use, going beyond just "knowing" and "understanding"

Specific Training Content

The training was conducted in the following two stages. The instructor was our CEO, Takeda.

Scene from the STEP 1 group seminar (online)

【STEP 1】Group Seminar on Hearing Skills (approx. 1 hour)

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