Don't just end with views. Explaining short video operation methods in the AI era. [Online Seminar on May 20 (Wed) 13:00]
Owned Inc. will hold a free online seminar on May 20, focusing on short video operations in the AI era. It will explain strategies to connect not only views but also business results, and methods for AI-powered production and personalization, targeting marketing managers and executives.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:30
- 🔍 Collected: May 12, 2026 at 12:02
- 🤖 AI Analyzed: May 12, 2026 at 12:13 (11 min after Collected)
Owned Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Shoji Nishie; TSE Prime: 6058), a subsidiary of Vector Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Shoji Nishie; TSE Prime: 6058), will hold a free online seminar titled "[2026 Edition] Accelerating 'Next-Generation Customer Acquisition' Strategy with Vertical Short Videos ~The Advent of the Fully Automated AI Era and Personalized Short Video Techniques that Resonate with Individuals~" from 13:00 on May 20 (Wednesday).
■ Background of the Event
Consumer information consumption behavior has changed significantly, shifting from traditional text-centric information gathering to awareness and consideration based on videos. Among these, vertical short videos are gaining traction as many companies strengthen their efforts due to their ability to convey information intuitively in a short time.
However, in video initiatives, "being played" and "leading to results" do not always coincide. While attention tends to focus on the number of views and followers, there are many cases where operations are conducted with insufficient design to directly link to business results.
Furthermore, the evolution of generative AI has lowered the hurdle for video production itself. Going forward, the challenge will not be "being able to create," but rather how to differentiate and connect to results.
In light of these changes, our company has organized its approach to utilizing short videos not merely as a trending topic, but as a medium-to-long-term customer acquisition asset for companies, and will hold this seminar.
Participation Application URL
■ Recommended for those who:
Marketing managers who have started posting videos but are struggling with the conversion rate (CV: purchases or inquiries) relative to the number of views.
DX managers who want to introduce the latest AI tools like Veo and Lyria into their operations to drastically reduce production costs.
Management and executives who want to build a brand-specific video scheme that becomes a long-term asset, rather than just a "temporary trend."
■ What you will learn at this seminar:
Video strategy for ultra-personalization
We will explain the concept of optimization using AI editing to match the "individual preferences of viewers," which the latest algorithms of 2026 emphasize.
New production approach with AI creative
We will introduce methods for efficiently generating multiple patterns of A/B test videos from a single piece of material using generative AI, and how video production workflows are changing.
Results-driven design, free from reliance on virality
We will explain storytelling design to reliably lead to business negotiations and contracts, even with a small number of views, rather than merely aiming for views or trending topics.
■ Event Overview
Seminar Name: [2026 Edition] Accelerating 'Next-Generation Customer Acquisition' Strategy with Vertical Short Videos ~The Advent of the Fully Automated AI Era and Personalized Short Video Techniques that Resonate with Individuals~
Date and Time: May 20, 2026 (Wednesday) 13:00-13:30
Format: Online
Participation Fee: Free
Speaker: Yasunori Nobutani, Co-Representative, Owned Inc.
Application URL: https://peatix.com/event/4979518/view
■ Timeline
13:00-13:05 Opening
13:05-13:10 Part 1: Saturation of AI-generated videos
13:10-13:20 Part 2: 2026-style Video LT Strategy
13:20-13:25 Part 3: Latest Success Stories
13:25-13:30 Ending
■ Speaker Information
Yasunori Nobutani, Co-Representative, Owned Inc.
Experienced new graduate recruitment and new business launch at a TSE Prime-listed company.
Co-founded Owned Inc. in January 2020. While responsible for organizational management as co-representative, he is involved in a wide range of client company operations, leveraging his development skills.
~About Owned Inc. (https://owned.co.jp/)~
Founded in 2020. Minato-ku, Tokyo. Representative Director: Sho Ishii. Joined Shūkatsu Net Inc. while in university and, in just two and a half years, was involved in the operation of a media that achieved 10 million PV per month as an executive. At the time Shūkatsu Net Inc. joined DMM, he launched Owned Inc. with the vision of "Advancing corporate activities one step further with the power of digital" and "Creating a world without health unfairness through DX," developing three businesses: "Digital Marketing Support Business," "System Development Support Business," and "New Business Development." In July 2023, it joined the Vector Group, a leading PR company in Asia.
[Contact for this matter]
Owned Inc. Public Relations Department
TEL: 03-6880-5207
E-mail: pr@owned.co.jp
■ Background of the Event
Consumer information consumption behavior has changed significantly, shifting from traditional text-centric information gathering to awareness and consideration based on videos. Among these, vertical short videos are gaining traction as many companies strengthen their efforts due to their ability to convey information intuitively in a short time.
However, in video initiatives, "being played" and "leading to results" do not always coincide. While attention tends to focus on the number of views and followers, there are many cases where operations are conducted with insufficient design to directly link to business results.
Furthermore, the evolution of generative AI has lowered the hurdle for video production itself. Going forward, the challenge will not be "being able to create," but rather how to differentiate and connect to results.
In light of these changes, our company has organized its approach to utilizing short videos not merely as a trending topic, but as a medium-to-long-term customer acquisition asset for companies, and will hold this seminar.
Participation Application URL
■ Recommended for those who:
Marketing managers who have started posting videos but are struggling with the conversion rate (CV: purchases or inquiries) relative to the number of views.
DX managers who want to introduce the latest AI tools like Veo and Lyria into their operations to drastically reduce production costs.
Management and executives who want to build a brand-specific video scheme that becomes a long-term asset, rather than just a "temporary trend."
■ What you will learn at this seminar:
Video strategy for ultra-personalization
We will explain the concept of optimization using AI editing to match the "individual preferences of viewers," which the latest algorithms of 2026 emphasize.
New production approach with AI creative
We will introduce methods for efficiently generating multiple patterns of A/B test videos from a single piece of material using generative AI, and how video production workflows are changing.
Results-driven design, free from reliance on virality
We will explain storytelling design to reliably lead to business negotiations and contracts, even with a small number of views, rather than merely aiming for views or trending topics.
■ Event Overview
Seminar Name: [2026 Edition] Accelerating 'Next-Generation Customer Acquisition' Strategy with Vertical Short Videos ~The Advent of the Fully Automated AI Era and Personalized Short Video Techniques that Resonate with Individuals~
Date and Time: May 20, 2026 (Wednesday) 13:00-13:30
Format: Online
Participation Fee: Free
Speaker: Yasunori Nobutani, Co-Representative, Owned Inc.
Application URL: https://peatix.com/event/4979518/view
■ Timeline
13:00-13:05 Opening
13:05-13:10 Part 1: Saturation of AI-generated videos
13:10-13:20 Part 2: 2026-style Video LT Strategy
13:20-13:25 Part 3: Latest Success Stories
13:25-13:30 Ending
■ Speaker Information
Yasunori Nobutani, Co-Representative, Owned Inc.
Experienced new graduate recruitment and new business launch at a TSE Prime-listed company.
Co-founded Owned Inc. in January 2020. While responsible for organizational management as co-representative, he is involved in a wide range of client company operations, leveraging his development skills.
~About Owned Inc. (https://owned.co.jp/)~
Founded in 2020. Minato-ku, Tokyo. Representative Director: Sho Ishii. Joined Shūkatsu Net Inc. while in university and, in just two and a half years, was involved in the operation of a media that achieved 10 million PV per month as an executive. At the time Shūkatsu Net Inc. joined DMM, he launched Owned Inc. with the vision of "Advancing corporate activities one step further with the power of digital" and "Creating a world without health unfairness through DX," developing three businesses: "Digital Marketing Support Business," "System Development Support Business," and "New Business Development." In July 2023, it joined the Vector Group, a leading PR company in Asia.
[Contact for this matter]
Owned Inc. Public Relations Department
TEL: 03-6880-5207
E-mail: pr@owned.co.jp