OWNDAYS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Joji Umiyama), which manufactures and sells eyeglasses and sunglasses, will sequentially introduce "OWNDAYS MIRROR" equipped with a new AI personal color function supervised by the "Japan Personal Color Association (JPCA®)" in 50 stores nationwide starting June 2026.

OWNDAYS will propose more free and enjoyable color lens styles for each customer through AI personal color lens diagnosis, selecting from a rich lineup of over 100 colors that can be chosen according to mood, fashion, and usage scene.

Special Page: https://www.owndays.com/jp/ja/services/personal-color-lenses

OWNDAYS AI Personal Color Lens Diagnosis

Proposing the perfect pair for you with the introduction of AI Personal Color Lens Diagnosis

OWNDAYS 100 STYLES1OWNDAYS 100 STYLES2

Currently, the idea of choosing "colors that suit you" or "colors that enhance your charm" based on personal color is a familiar concept for many people. On the other hand, eyewear significantly influences facial impressions, requiring comparison and consideration from many options to choose the right pair.

Therefore, OWNDAYS has equipped "OWNDAYS MIRROR" with a new AI personal color lens diagnosis function to help customers more intuitively find colors that suit them from a wide range of color lenses. By combining the diagnostic logic supervised by the Japan Personal Color Association (JPCA®) based on color theory with an actual try-on and comparison experience, we support color selection that brings out your charm.

In addition to fashionability, color lenses, which can also reduce glare and offer different visual experiences depending on scenes such as driving and golf, are eyewear options that are gaining attention as the seasons change. Through its "lineup of over 100 colors" and the "OWNDAYS MIRROR" experience, OWNDAYS will propose the optimal color lens selection for each customer.

*OWNDAYS MIRROR: A next-generation recommendation service combining proprietary generative AI and RFID technology.

Features of "AI Personal Color Lens Diagnosis"

1. Analysis of suitable colors with logic supervised by the "Japan Personal Color Association (JPCA®)"

The diagnostic logic, incorporating the concept of personal color, analyzes each customer's individuality and supports the selection of suitable color lenses.

Japan Personal Color Association (JPCA®)

2. Real-time simulation of optimal colors for each scene Using OWNDAYS' data of over 100 color lenses, you can simulate the optimal color in real-time according to the intended use scene. You can compare and experience colors that support improved contrast and reduced glare for each usage scene, such as golf, winter sports, tennis, marine/driving, running/outdoor, cycling, PC/TV/smartphone, etc., on the spot.

OWNDAYS MIRROR AI Personal Color Lens Diagnosis1OWNDAYS MIRROR AI Personal Color Lens Diagnosis2

3. Realization of a smooth color lens comparison experience

The processing speed has been significantly improved with the system update of OWNDAYS MIRROR. The AI evaluation and display time has been reduced from approximately 12 seconds to approximately 4 seconds, allowing for a quick comparison of color differences. This provides a stress-free experience in stores, making it easier to try multiple colors and choose the one that suits you.

Try on color lenses easily with your smartphone

In addition to the experience at the 50 stores where "OWNDAYS MIRROR" will be introduced, a simplified diagnosis is also available from your own smartphone. You can easily try it out at home or on the go, and then find the perfect pair at the store while comparing actual frames and color lenses.

Scan your face with the camera while wearing your favorite frame

The AI analyzes facial features, clothing, hair color, and worn frame to suggest the most suitable color lenses.

You can also check recommended color lenses based on lens functions and usage scenes, and check the difference in impression while comparing various colors.

"AI Personal Color Lens Diagnosis" Overview

Service Name: OWNDAYS MIRROR

Deployment Period: Sequential deployment starting June 2026

Deployment Stores: Limited to 50 stores

About AI Personal Color Lenses:

https://www.owndays.com/jp/ja/services/personal-color-lenses

About OWNDAYS MIRROR:

https://www.owndays.com/jp/ja/information/822

About Color Lenses:

https://www.owndays.com/jp/ja/services/lens/color

About OWNDAYS

OWN"your"DAYS

OWNDAYS is an eyewear brand with approximately 630 stores in 13 countries and regions worldwide, including Japan, Singapore, and Taiwan. With the mission of delivering glasses that not only provide vision but also enrich the daily lives of our customers, we continue to pioneer new demand and provide better services from Japan to the world.

https://www.owndays.com/jp/ja

Inquiries about Products

OWNDAYS Customer Service:

TEL 0120-900-298

OWNDAYS Eyeglasses

https://www.owndays.com/jp/ja/eyeglasses

OWNDAYS Sunglasses

https://www.owndays.com/jp/ja/sunglasses

OWNDAYS Contact Lenses

https://www.owndays.com/jp/ja/contact-lenses

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