OWNDAYS Launches "Summer Appreciation Sale": Up to 50% Off Fashionable and Functional Eyewear

OWNDAYS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; CEO: Takeshi Umiyama), an eyewear manufacturer and retailer, will hold its "Summer Appreciation Sale" from Thursday, June 11, 2026, to Sunday, July 5, 2026. Over 150 popular eyewear models will be available at up to 50% off at OWNDAYS stores nationwide and on their official online store.

Summer Appreciation Sale
Summer is a season full of events such as traveling, visiting family, and outdoor activities. OWNDAYS is offering a special sale with up to 50% off popular eyewear to help customers create summer memories and live more comfortably.
In stores, colored stickers (50%, 30%, and 10% OFF) are attached to eligible products so discounts are visible at a glance. The sale is concurrently running on the online store, allowing customers to carefully compare the lineup and choose their favorite pair at home.

OWNDAYS Top Recommended Frames
- Model: AU2113A-5S (Color: C4 Matte Navy)
Regular Price: ¥13,800 (tax included) → Sale Price (50% OFF): ¥6,900 (tax included)
- Model: GB2045G-5S (Color: C4 Clear Gray)
Regular Price: ¥11,800 (tax included) → Sale Price (30% OFF): ¥8,260 (tax included)
- Model: GB1040B-3A (Color: C3 Gold)
Regular Price: ¥11,800 (tax included) → Sale Price (10% OFF): ¥10,620 (tax included)

Make Your Summer More Comfortable and Unique: "3 Recommended UV-Cut Color Lenses"
As time spent outdoors increases during summer, concerns about strong sunlight and UV rays also grow. To make summer more comfortable and stylish, OWNDAYS offers a wide variety of color lenses. Customers can freely mix and match their favorite frames and lenses to create original eyewear that suits their fashion.

Tips for Choosing UV-Cut Color Lenses
1. Brown Tones
Cuts out blue light, reducing glare while maintaining clear vision. Enhances contrast, making it suitable for outdoor sports like golf and tennis.
2. Gray Tones
Cuts light evenly, minimizing color distortion so you can enjoy natural scenery as it is. Its subtle nature suits any face shape or outfit, making it a versatile color for various scenes.
3. Clear Tones
Ensures a natural vision close to the naked eye, providing a natural impression. Useful even indoors or at night, making it handy to own a pair.
4. Pink Tones
Brightens and glams up the skin, adding a healthy complexion to create a healthy impression. Highly recommended as an accent for stylish outfits.

OWNDAYS Recommended Combinations
Color lenses can be added for an additional +¥4,000.
- AU2113A-5S (50% OFF: ¥6,900) + Color Lens: CS-Smork = ¥10,900 (tax included)
- GB2045G-5S (30% OFF: ¥8,260) + Color Lens: MB-Blue = ¥12,260 (tax included)
- GB1040B-3A (10% OFF: ¥10,620) + Color Lens: B-G02 = ¥14,620 (tax included)

"Summer Appreciation Sale" Overview
Name: Summer Appreciation Sale
Period: June 11 (Thu) to July 5 (Sun), 2026
Content: Eligible frames are 10% / 30% / 50% OFF
Location: OWNDAYS stores nationwide and online store
* Ends when eligible stock runs out. Cannot be combined with other discounts. Optional lenses, collaboration items, lens replacements, miscellaneous goods, and repairs are excluded.

About OWNDAYS
OWNDAYS is an eyewear brand operating approximately 640 stores across 13 countries and regions globally, including Japan, Singapore, and Taiwan. With a mission to provide glasses that not only improve vision but enrich everyday life, the brand continues to pioneer new demands and deliver better services from Japan to the world.