OWNDAYS Launches Lens Replacement Campaign With 50% Off Basic Fees and Online-Only Color Lens Discount

OWNDAYS Co., Ltd., a manufacturer and retailer of eyeglasses and sunglasses, announced that it will launch a Lens Replacement Campaign from Thursday, May 14, 2026, at OWNDAYS stores across Japan and through its online store. During the campaign, customers can receive 50% off the standard lens replacement basic fee, not only for frames purchased from OWNDAYS but also for frames purchased from other brands. The campaign is designed for customers whose prescription no longer matches, whose lenses have been scratched, or who want to upgrade their eyewear for summer outings and outdoor activities with functional lenses or fashion-focused color lenses. The campaign runs from May 14 to June 7, 2026. The basic lens replacement fee will be reduced from the usual 7,700 yen including tax to 3,850 yen including tax. The standard lenses offered are thin aspheric lenses. Optional lenses such as color lenses require additional fees, and some frames may not be eligible depending on their condition or type. In addition, OWNDAYS will hold an online-store-only Color Lens 1,000 Yen Off Campaign from May 12 to May 21. The color lens option fee will be reduced from the usual 4,000 yen including tax to 3,000 yen including tax. OWNDAYS offers more than 100 color variations, ranging from functional colors that support comfortable vision to shades that serve as fashion accents. Nuance color lenses, polarized lenses, and photochromic lenses are excluded from this online discount. For online lens replacement, customers place an order through a dedicated page, receive a shipping kit at home, place their glasses inside, and mail it back. The completed glasses with replaced lenses are then delivered to the customer. This allows people who have difficulty visiting stores due to work or household responsibilities to apply easily from home during spare time. For seasons and outdoor scenes where ultraviolet rays are a concern, OWNDAYS recommends photochromic lenses and polarized lenses. Photochromic lenses automatically change color according to the amount of ultraviolet light, remaining clear indoors and turning tinted outdoors. They eliminate the need to switch between glasses and sunglasses, making them suitable for daily situations with frequent indoor-outdoor movement, such as parks, shopping, and school drop-offs. During the campaign, the replacement price for photochromic lenses is 9,850 yen including tax, consisting of the campaign basic fee of 3,850 yen plus a 6,000 yen photochromic lens fee. Polarized lenses reduce glare from water, roads, snow, and reflections from car or building glass, providing clearer vision. Unlike sunglasses that simply reduce brightness, polarized lenses use a special filter between the lenses to remove scattered reflected light while allowing natural light to pass through. They are suitable for outdoor activities such as fishing, golf, driving, and skiing. During the campaign, the replacement price for polarized lenses is 15,850 yen including tax, consisting of the campaign basic fee of 3,850 yen plus a 12,000 yen polarized lens fee. OWNDAYS is a Japanese eyewear brand operating around 630 stores in 13 countries and regions worldwide, including Japan, Singapore, and Taiwan. The company says it will continue developing new demand from Japan to the world while providing better services and eyewear that enriches customers’ daily lives beyond simply helping them see.